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Author: Christine Corcos
Publisher: Carolina Academic Press LLC
ISBN: 9781531015633
Category : Law
Languages : en
Pages : 580
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Book Description
Author: Christine Corcos
Publisher: Carolina Academic Press LLC
ISBN: 9781531015633
Category : Law
Languages : en
Pages : 580
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Book Description
Author: Jennifer Holt
Publisher: John Wiley & Sons
ISBN: 144436023X
Category : Language Arts & Disciplines
Languages : en
Pages : 306
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Book Description
Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
Author: Denison Hatch
Publisher: Echo Point Books & Media, LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Practical lessons from Direct Marketing Geniuses Denny Hatch is a legendary direct marketing writer who has boiled down his copywriting expertise into the method marketing approach. Method marketing works by creating intrigue and delight for customers. Of course, this is easier said than done; so Hatch teaches us by recounting and analyzing case studies of wildly successful entrepreneurs who grew their large businesses on the power of their marketing copy. The stories he tells are entertaining, but he doesn't limit himself to just vignettes. Method Marketing also guides us with dos and don'ts backed by facts and figures. Here's What Reviewers Have Said About Method Marketing: Method Marketing shows "how to write successful direct response copy by putting yourself in the customer's shoes. Packed with case histories of modern direct response success stories, including Bill Bonner of Agora Publishing, and Martin Edelston of Boardroom, Inc." -Robert W. Bly, author of over 100 books on direct marketing including The Copywriter's Handbook. Bly included Method Marketing on his best marketing books ever list as "One of 10 Marketing Books Actually Worth Reading" "...the examples chosen here [in Method Marketing] are powerful-and more important-[and] their workings are explained in detail. The best letters are dissected and parsed down to individual words, with statistics and research supporting the results. Hatch's colloquial tone attracts even readers otherwise not used to advertising matters; eloquent stories such as the fall and rise of Covenant House, for instance, will not fail to mesmerize." -Booklist (published by the American Library Association) "Written in a fun and conversational tone, this book was hard to put down. As founder of the newsletter Who's Mailing What! Hatch owns the largest private collection of direct mail. At one time, advertisers were sending him 3,000 to 4,000 mailers a month. He's a direct mail expert indeed." -Inside Business
Author: Margaret Irene Rufsvold
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 72
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Book Description
Author: Kai Sandfort
Publisher: KIT Scientific Publishing
ISBN: 3866445504
Category : Mathematics
Languages : en
Pages : 168
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Book Description
This book addresses the identification of the shape of penetrable periodic media by means of scattered time-harmonic waves. Mathematically, this is about the determination of the support of a function which occurs in the governing equations. Our theoretical analysis shows that this problem can be strictly solved for acoustic as well as for electromagnetic radiation by the so-called Factorization Method. We apply this method to reconstruct a couple of media from numerically simulated field data.
Author: Ryan Stewman
Publisher:
ISBN: 9781729308967
Category :
Languages : en
Pages : 132
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Book Description
M3: Media Marketing Method is an in-depth dive into the proven social media mechanics that create success and profit in any business and industry. Written by the renowned Ryan Stewman aka the "Hardcore Closer," M3 delivers actionable advice infused with Ryan's hilarious storytelling. M3 students have gone on to earn hundreds of thousands of dollars by simply tweaking their existing marketing efforts. Ryan's detailed instructions are easy to follow and even easier to implement. If you want to bridge the revenue gap and move into the realm of the big earners, M3 will take you and your business there.
Author: Irwin Stelzer
Publisher: Pegasus Books
ISBN: 9781681777924
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Following Murdoch’s journey from a small-town newspaperman to a globe-dominating media mogul, a clear-eyed examination of Rupert Murdoch’s business philosophies and management techniques, from a key advisor of thirty-five years. After having worked closely with the legendary media titan for thirty-five years, Irwin Stelzer is uniquely positioned to evaluate Murdoch’s media empire through periods of rapid expansion and acquisitions, times of financial and regulatory stress, and political battles in Britain and America. Stelzer helped plan important company conclaves and assisted with Murdoch’s speeches, at least one of which was responsible for having News Corp barred by the Chinese regime from doing business in that country. Here are the philosophies on how Rupert approaches and values deals, whether stalking the Wall Street Journal for decades before pouncing, or “over-paying” for everything from Fox Studios to NFL rights; how he copes with regulatory constraints; how he wins some and loses some, must notably MySpace. The Murdoch Method is the sum total of the management techniques that grew out of Rupert’s attitudes and conceptions, taking him from a struggling newspaper in an out-of-the-way town in Australia to running a globe-dominating media enterprise.
Author: Gini Dietrich
Publisher: Pearson Education
ISBN: 078974886X
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author: John R. Rossiter
Publisher: Springer Science & Business Media
ISBN: 144198738X
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. The authors argue that current media planning is still too conventional, that while reach and frequency are not incorrect, they are certainly too simplistic for modern media planning. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropriate media strategy. The media planning software, `Media Mania', designed by Peter Danaher, can be downloaded using the following link: http://www.mbs.edu/Media-Mania-Software/.
Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Study Aids
Languages : en
Pages : 29
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Book Description
The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance (2017) by Tom Brady, the quarterback of the New England Patriots, is an athletic training manual that reveals the details of Brady’s famously strict personal training regimen, which he uses to complement team training exercise. Developed in close collaboration with Brady’s longtime trainer Alex Guerrero, the TB12 Method is a holistic lifestyle program that incorporates deep tissue work, exercise, nutrition, and brain care… Purchase this in-depth summary to learn more.
