Author: Brian Evans
Publisher:
ISBN: 9781985205680
Category :
Languages : en
Pages : 140
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Book Description
Inside this Marketing Book you'll discover 101 Awesome Marketing Strategies you can use to grow your business. Categories include: Online Marketing; Content Marketing; Social Media Marketing; Traditional Media Marketing; Print Marketing; Outdoor Marketing; Event Marketing; Current Customer Marketing; Cold Lead Marketing; Association Marketing; Strategic Partner Marketing; and Strategic Selling Marketing. Marketing is one of the hardest things for businesses to do correctly and it's also the most important. New business is the lifeblood of every company. You must always be striving to generate new referrals, new clients, new patients, new customers, new prospects, new leads, new web traffic, new actions, and new attention. If not, your business is likely to fail, it's just a matter of time.Truth is, there is nothing that directly results in the success or failure of a business more than marketing. It doesn't matter how good you think your product or service is, if people don't know about it, and if they don't consistently and predictably give you money for it then it's a bust, period. Think about it, you could have the greatest product or service in the world, but if you haven't done a good job creating attention and interest in what you have then you'll never sell enough products to make real money, and your business will probably struggle to pay its bills, all because you didn't take the time to learn about the vital importance of marketing. On the flip side, you could have a merely average product or service, but if you know a thing or two about marketing and how to get your phone to ring with new leads that are consistently raising their hand and inquiring about what you have for sale, then you will make money, and your business will thrive.No matter how big or small your business or your budget is, if you're committed to learning and growing, and want to maximize the ROI of your marketing, this book is guaranteed to help. It's an easy read with 101 full color picture examples and Marketing Strategies to gain inspiration from for years to come.
Author: Gary W. Randazzo
Publisher: Business Expert Press
ISBN: 1606499610
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author: Norton Paley
Publisher: Thorogood Publishing
ISBN: 1854184903
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
Author: Steven P. Schnaars
Publisher: Simon and Schuster
ISBN: 0684831910
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.
Author: Consumer Dummies
Publisher: John Wiley & Sons
ISBN: 1119236932
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
Author: Orville C. Walker
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
Author: Paul Fifield
Publisher: Routledge
ISBN: 1136004416
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Author: Ho Yin Wong
Publisher: Business Expert Press
ISBN: 1606491601
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
Author: Subhash C. Jain
Publisher: Thomson South-Western
ISBN: 9780538802512
Category : Business & Economics
Languages : en
Pages : 954
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Book Description
Author: Michael John Baker
Publisher:
ISBN: 9780333323083
Category : Marketing
Languages : en
Pages : 399
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Book Description
The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.
