Author: Teo Correia
Publisher: Redline Wirtschaft
ISBN: 3864148871
Category : Business & Economics
Languages : en
Pages : 193
Book Description
The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies. Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow. In this book, Correia builds upon the new model for digital branding: Brands as Platforms, a revolutionary way to approach and leverage digital technologies beyond e-commerce. He also provides a framework to help leaders and managers position their organizations for sustainable growth by leveraging digital technologies to engage consumers, and to optimize innovation efforts, marketing, and channel strategy development. In a nutshell, The Fluid Consumer: - Reveals how profoundly the consumer is changing in the digital era, and the ways in which consumer packaged goods companies are evolving and adapting as a result. - Develops the new model for digital branding – Brands as Platforms – a revolutionary way to approach and leverage digital technologies beyond e-commerce. - Describes the Four Pillars of Digital Growth needed to achieve digital consumer engagement and position an organization for success. - Uses case study examples to demonstrate how consumer packaged goods companies are finding new ways to position themselves and stay competitive in the face of industry transformation.
The Fluid Consumer
Author: Teo Correia
Publisher: Redline Wirtschaft
ISBN: 3864148871
Category : Business & Economics
Languages : en
Pages : 193
Book Description
The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies. Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow. In this book, Correia builds upon the new model for digital branding: Brands as Platforms, a revolutionary way to approach and leverage digital technologies beyond e-commerce. He also provides a framework to help leaders and managers position their organizations for sustainable growth by leveraging digital technologies to engage consumers, and to optimize innovation efforts, marketing, and channel strategy development. In a nutshell, The Fluid Consumer: - Reveals how profoundly the consumer is changing in the digital era, and the ways in which consumer packaged goods companies are evolving and adapting as a result. - Develops the new model for digital branding – Brands as Platforms – a revolutionary way to approach and leverage digital technologies beyond e-commerce. - Describes the Four Pillars of Digital Growth needed to achieve digital consumer engagement and position an organization for success. - Uses case study examples to demonstrate how consumer packaged goods companies are finding new ways to position themselves and stay competitive in the face of industry transformation.
Publisher: Redline Wirtschaft
ISBN: 3864148871
Category : Business & Economics
Languages : en
Pages : 193
Book Description
The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies. Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow. In this book, Correia builds upon the new model for digital branding: Brands as Platforms, a revolutionary way to approach and leverage digital technologies beyond e-commerce. He also provides a framework to help leaders and managers position their organizations for sustainable growth by leveraging digital technologies to engage consumers, and to optimize innovation efforts, marketing, and channel strategy development. In a nutshell, The Fluid Consumer: - Reveals how profoundly the consumer is changing in the digital era, and the ways in which consumer packaged goods companies are evolving and adapting as a result. - Develops the new model for digital branding – Brands as Platforms – a revolutionary way to approach and leverage digital technologies beyond e-commerce. - Describes the Four Pillars of Digital Growth needed to achieve digital consumer engagement and position an organization for success. - Uses case study examples to demonstrate how consumer packaged goods companies are finding new ways to position themselves and stay competitive in the face of industry transformation.
Consumers' Guide
Author:
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 38
Book Description
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 38
Book Description
A Consumer's Guide To Laboratory Tests
Author: Mary C. Ricotta, Ph.D
Publisher: Prometheus Books
ISBN: 1615924582
Category : Business & Economics
Languages : en
Pages : 301
Book Description
When a physician recommends that you undergo a clinical test, most people wonder why they need the test and what the results may say about their health. This informative, accessible, layperson''s guide to laboratory tests helps you to understand the many kinds of tests that are performed, exactly what is being tested, and, most importantly, what the results mean. Experienced clinical laboratory scientist Mary C. Ricotta, Ph.D., explains the importance of lab tests in the overall evaluation of health and clarifies the often-confusing medical jargon. Organizing the guide according to various body systems for ease of reference, she discusses: hematology (blood diseases) and coagulation (blood-clotting) blood-bank testing and blood compatibility testing clinical chemistry (glucose, urea, calcium, enzymes, lipids, proteins, electrolytes, and other analytes) microbiology (fungi, parasites, bacteria, and viruses) immunology urinalysis histology (body tissues) cytology and Pap smears molecular biotechnology (DNA testing) Also included are useful appendices that define the body systems and the array of disorders and diseases that can be detected through laboratory tests. A glossary of medical terminology provides useful explanations of unfamiliar terms. This excellent, easy-to-use reference book will help you stay informed about your health and enable you to communicate more effectively with your physician.
Publisher: Prometheus Books
ISBN: 1615924582
Category : Business & Economics
Languages : en
Pages : 301
Book Description
When a physician recommends that you undergo a clinical test, most people wonder why they need the test and what the results may say about their health. This informative, accessible, layperson''s guide to laboratory tests helps you to understand the many kinds of tests that are performed, exactly what is being tested, and, most importantly, what the results mean. Experienced clinical laboratory scientist Mary C. Ricotta, Ph.D., explains the importance of lab tests in the overall evaluation of health and clarifies the often-confusing medical jargon. Organizing the guide according to various body systems for ease of reference, she discusses: hematology (blood diseases) and coagulation (blood-clotting) blood-bank testing and blood compatibility testing clinical chemistry (glucose, urea, calcium, enzymes, lipids, proteins, electrolytes, and other analytes) microbiology (fungi, parasites, bacteria, and viruses) immunology urinalysis histology (body tissues) cytology and Pap smears molecular biotechnology (DNA testing) Also included are useful appendices that define the body systems and the array of disorders and diseases that can be detected through laboratory tests. A glossary of medical terminology provides useful explanations of unfamiliar terms. This excellent, easy-to-use reference book will help you stay informed about your health and enable you to communicate more effectively with your physician.
Official Gazette of the United States Patent and Trademark Office
Farm Index
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 590
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 590
Book Description
FDA Consumer
Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 412
Book Description
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 412
Book Description
Fluid Flow, a First Course in Fluid Mechanics
Author: Rolf H. Sabersky
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 546
Book Description
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 546
Book Description
New England Dairyman
Consumer Union Reports
Author:
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 450
Book Description
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 450
Book Description
Who Owns the Nation's Rental Properties?
Author:
Publisher:
ISBN:
Category : Home ownership
Languages : en
Pages : 298
Book Description
Publisher:
ISBN:
Category : Home ownership
Languages : en
Pages : 298
Book Description