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Author: Jacob Malherbe
Publisher:
ISBN: 9781599328928
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow--the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line.
Author: Jacob Malherbe
Publisher:
ISBN: 9781599328928
Category : Business & Economics
Languages : en
Pages : 168
Get Book
Book Description
Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow--the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line.
Author: David Kirkpatrick
Publisher: Simon and Schuster
ISBN: 1439102120
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
Author: Dennis M. Kennedy
Publisher: American Bar Association
ISBN: 9781614385431
Category : Facebook (Electronic resource)
Languages : en
Pages : 0
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Book Description
Many lawyers use Facebook(r), the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook(r) accounts. With a few simple steps, lawyers can harness Facebook(r) to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook(r) in One Hour for Lawyers will show any attorney--from Facebook(r) novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to: Set up a Facebook(r) account Optimize privacy and other settings Create a profile and manage your timeline Find, organize, and manage friends Use Facebook(r) search and navigation Participate on Facebook(r) with updates, comments, likes, and timelines Send messages, join groups, and subscribe to feeds Establish a business page Monitor your Facebook(r) network Develop a Facebook(r) strategy to grow your legal network"
Author: Carolyn Elefant
Publisher: American Bar Association
ISBN: 9781604429206
Category : Internet in legal services
Languages : en
Pages : 254
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Book Description
Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.
Author: Jacob Malherbe
Publisher: Advantage Media Group
ISBN: 9781642253405
Category :
Languages : en
Pages : 344
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Book Description
This comprehensive collection of business advice, technological guidance, and practical instruction on how to find success in the world of mass torts is, quite simply, unlike any other mass tort book available today. It compiles--in one single, easily digestible volume--a comprehensive array of wisdom from the most successful lawyers in the field as well as targeted advice from bleeding-edge technologists, financiers, and industry thought leaders. The result is a one-of-a-kind road map for growth, which will help lawyers in other fields confidently migrate into mass torts while improving the business operations of those already working in the field. Its central aim is to help readers achieve three goals: Attain personal and financial success in mass torts. Establish one's own enduring legacy in a rapidly changing field. And most importantly, help victims who have been wronged by corporate negligence find equitable justice under the law. Its development has been conceived, spearheaded, and overseen by Jacob Malherbe, the founder and CEO of X Social Media, an influential Inc. 500 company that has revolutionized how mass tort lawyers can use Facebook, social media, and digital TV services to find and sign clients. In recent years, his efforts and advertising platform have helped lawyers find potential new clients at an unprecedented clip while driving down the cost of conversion rates at levels unthinkable even a few years ago. This compendium of knowledge aims to do something equally monumental: create an open-source opportunity for some of the brightest and most ambitious minds in the industry to join the fight in helping everyday victims who need legal assistance the very most. Join us on a carefully curated journey into the history, practice, and future of mass torts.
Author: Sheera Frenkel
Publisher: HarperCollins
ISBN: 006327583X
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
INSTANT NEW YORK TIMES BESTSELLER// WINNER OF THE SABEW BEST IN BUSINESS AWARD A Book of the Year: Fortune, Foreign Affairs, The Times (London), Cosmopolitan, TechCrunch, WIRED “The ultimate takedown.” –New York Times Book Review Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace. Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
Author: John G. Browning
Publisher: Aspatore Books
ISBN: 9780314273505
Category : Electronic evidence
Languages : en
Pages : 0
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Book Description
Written by a veteran litigator and leading expert on law and social media, The Lawyers Guide to Social Networking provides a comprehensive look at how social media is affecting the legal system. This book examines the myriad ways in which information from sites like Facebook, MySpace, and Twitter is being put to use in everything from criminal and family law matters to personal injury, employment, and commercial cases nationwide. The author illustrates how the pervasive social networking phenomenon is redefining traditional notions of jurisdiction, duty, service of process, and legal ethics while using actual trial and appellate level cases to analyze the discoverability and admissibility of social media evidence.
Author: Leslie C. Levin
Publisher: University of Chicago Press
ISBN: 0226475158
Category : Law
Languages : en
Pages : 401
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Book Description
How do lawyers resolve ethical dilemmas in the everyday context of their practice? What are the issues that commonly arise, and how do lawyers determine the best ways to resolve them? Until recently, efforts to answer these questions have focused primarily on rules and legal doctrine rather than the real-life situations lawyers face in legal practice. The first book to present empirical research on ethical decision making in a variety of practice contexts, including corporate litigation, securities, immigration, and divorce law, Lawyers in Practice fills a substantial gap in the existing literature. Following an introduction emphasizing the increasing importance of understanding context in the legal profession, contributions focus on ethical dilemmas ranging from relatively narrow ethical issues to broader problems of professionalism, including the prosecutor’s obligation to disclose evidence, the management of conflicts of interest, and loyalty to clients and the court. Each chapter details the resolution of a dilemma from the practitioner’s point of view that is, in turn, set within a particular community of practice. Timely and practical, this book should be required reading for law students as well as students and scholars of law and society.
Author: Attorney Robert Schaller
Publisher: Attorney Robert Schaller
ISBN:
Category : Law
Languages : en
Pages : 289
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Book Description
Attorney Robert Schaller and the Schaller Law Firm offer young lawyers in Starting a Law Firm in 2020-2021 a must-have desk reference book for building a law firm. Lawyers should invest in their future! Young lawyers worked hard in college and again in law school. Now it is time to reap the rewards of the intensive legal training. Earn the profits deserved. Develop pride and earn respect from your peers. Any lawyer who possesses a heartfelt desire to build a respected legal career, along with the vision and drive to succeed, should read and embrace the steps set forth in this book. This book is dedicated to the young lawyers who are unfulfilled working as associates for other lawyers or who recently graduated from law school with the courage to “hang out a shingle” and start their own law firm. This book provides concrete guidance about issues the author wished someone had taught him before he started his own law firm. Some lawyers have the courage to open a solo-practice law firm. Other lawyers start a law firm with one or two other lawyers they know and trust. There is strength in numbers. It is appealing to young lawyers in particular to have a law school classmate or fellow associate nearby for support. Others establish an “affiliation” with an existing firm. Sometimes a lawyer needs another lawyer to brainstorm and bounce ideas around. Deciding whether to start a law firm is a tough decision. You gain the freedom described above, but you lose the security of working for an established firm as an associate. But is that freedom? In the short run, a young lawyer likes the security of knowing a paycheck is coming twice a month. But all private practice lawyers ultimately realize that they “eat what they kill.” Therefore, the early shelter and protection offered by an established firm is lost after a few years when the developing lawyer is required to either leave the firm or develop a pool of clients that generate sufficient profits for the firm to justify the lawyer’s salary. In essence, the lawyer has to develop the lawyer’s own “profit center” or the lawyer’s own “solo firm” within the firm. Either way, the lawyer has to know how to start a practice and thrive. This book will help striving lawyers get on the path to success. Testing Your Entrepreneurial Spirit: Answer the questions below to determine if you have what it takes to start a law firm. Lawyers who want to start their own firm should answer affirmatively to most of the questions below or should partner with another lawyer who answers affirmatively to most questions. 1. Do you have a passion to do something great with your career? 2. Do you want to build a business to create wealth for yourself and not someone else? 3. Can you visualize your definition of success? 4. Do you have the determination and resolve to achieve your definition of success? 5. Are you an independent person? 6. Are you self-confident (despite the humiliation of law school)? 7. Are you ambitious? 8. Are you self-motivated? 9. Are you a self-starter? 10. Are you decisive after studying the pros and cons of an issue? 11. Are you a problem-solver? 12. Do you have effective communication skills? 13. Can you set timetables and stick to them without procrastinating? 14. Do you have a dream to be your own boss? 15. Do you have a passion to help clients? 16. Are you cognizant of your strengths and weaknesses? 17. Do you know when it is time to seek guidance from a more experienced attorney? 18. Are you resilient to temporary setbacks? 19. Are you flexible when a course correction is recognized? 20. Can you view a temporarily setback as an opportunity for improvement? 21. Are you able to convince strangers that you know what you are talking about? 22. Do you have the desire to continuously study a particular substantive area of law? 23. Are you looking to build your future instead of looking for something to do until you can find another job? 24. Do you want to start a law firm by yourself, classmate, colleague, or more senior attorney?
Author: Marco Claudio Corradi
Publisher: Bloomsbury Publishing
ISBN: 1509917462
Category : Law
Languages : en
Pages : 384
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Book Description
This monograph provides a comprehensive analysis of corporate opportunities doctrines from a comparative perspective. It looks at both common law and civil law rules and relies to a large extent on a law and economics approach. This book broadens the conventional view on corporate opportunities, a vital step in light of the adoption of corporate opportunities rules in civil law jurisdictions and in light of investors' ever-changing strategies. This approach considers institutional complementarities and especially industrial complementarities. The book thus explores several jurisdictions and their economic and industrial environments, whilst also assessing the impact of globalisation onto legal reform. Furthermore, it analyses the problems related to the application of corporate opportunities rules to cross-border venture capital. In normative terms, the book advances one main stance, articulated in three points: first, it proposes different sanctions for undisclosed and disclosed misappropriations, supporting the core idea that sanctions should be set against disclosure and not authorisation. Secondly, it advances the idea that sanctions against undisclosed misappropriations should be more severe than the ones presently applied. Thirdly, it considers the possibility of a more flexible treatment of disclosed misappropriations. This study is positioned at the intersection of several fields, providing a lens into a much broader range of dynamics that will be of interest to a varied international readership, and offering a window into the broader institutional dynamics at work in centres of innovation (eg Silicon Valley and industrial districts in other jurisdictions). It is rooted in law and economics, but the emphasis is placed on how corporate opportunities rules fit within a broader set of institutional dynamics that affect innovation, industrial efficiency, and economic competitiveness.
