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Author: Vijay Mahajan
Publisher: Pearson Education
ISBN: 0132782154
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
Author: Vijay Mahajan
Publisher: Pearson Education
ISBN: 0132782154
Category : Business & Economics
Languages : en
Pages : 314
Get Book
Book Description
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
Author: Kirby Larson
Publisher: Yearling
ISBN: 0375850899
Category : Juvenile Fiction
Languages : en
Pages : 210
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Book Description
I am Miss Kanagawa. In 1927, my 57 doll-sisters and I were sent from Japan to America as Ambassadors of Friendship. Our work wasn't all peach blossoms and tea cakes. My story will take you from New York to Oregon, during the Great Depression. Though few in this tale are as fascinating as I, their stories won't be an unpleasant diversion. You will make the acquaintance of Bunny, bent on revenge; Lois, with her head in the clouds; Willie Mae, who not only awakened my heart, but broke it; and Lucy, a friend so dear, not even war could part us. I have put this tale to paper because from those 58 Friendship Dolls only 45 remain. I know that someone who chooses this book is capable of solving the mystery of the missing sisters. Perhaps that someone is you.
Author: Jean Nathan
Publisher: Henry Holt and Company
ISBN: 1466845309
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
A glamorous, haunted life unfolds in the mesmerizing biography of the woman behind a classic children's book In 1957, a children's book called The Lonely Doll was published. With its pink-and-white-checked cover and photographs featuring a wide-eyed doll, it captured the imaginations of young girls and made the author, Dare Wright, a household name. Close to forty years after its publication, the book was out of print but not forgotten. When the cover image inexplicably came to journalist Jean Nathan one afternoon, she went in search of the book-and ultimately its author. Nathan found Dare Wright living out her last days in a decrepit public hospital in Queens, New York. Over the next five years, Nathan pieced together a glamorous life. Blond, beautiful Wright had begun her career as an actress and model and then turned to fashion photography before stumbling upon her role as bestselling author. But there was a dark side to the story: a brother lost in childhood, ill-fated marriage plans, a complicated, controlling mother. Edith Stevenson Wright, herself a successful portrait painter, played such a dominant role in her daughter's life that Dare was never able to find her way into the adult world. Only through her work could she speak for herself: in her books she created the happy family she'd always yearned for, while her self-portraits betrayed an unresolved tension between sexuality and innocence, a desire to belong and painful isolation. Illustrated with stunning photographs, The Secret Life of the Lonely Doll tells the unforgettable story of a woman who, imprisoned by her childhood, sought to set herself free through art.
Author: Ann M. M. Martin
Publisher: Hyperion
ISBN: 9780786803613
Category : Juvenile Fiction
Languages : en
Pages : 292
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Book Description
Annabelle Doll is eight years old-she has been for more than a hundred years. Not a lot has happened to her, cooped up in the dollhouse, with the same doll family, day after day, year after year. . . until one day the Funcrafts move in.
Author: Lady Seraphina
Publisher:
ISBN:
Category : Children
Languages : en
Pages : 150
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Book Description
![The Doll and Her Friends; Or, Memoirs of the Lady Seraphina. By the Author of “Dog and Cat, Or Puss and the Captain” [i.e., Julia C. Maitland] ... Second Edition. With Four Illustrations by Hablot K. Browne PDF](https://books.google.com/books/content/images/frontcover/JruUTKkBTWMC?fife=w80-h100)
Author: Julia Charlotte MAITLAND
Publisher:
ISBN:
Category :
Languages : en
Pages : 128
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Book Description
Author: Larissa Theule
Publisher: Penguin
ISBN: 059311633X
Category : Juvenile Fiction
Languages : en
Pages : 48
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Book Description
Based on a true story about Franz Kafka Inspired by a true story, Kafka and the Doll recounts a remarkable gesture of kindness from one of the world's most bewildering and iconic writers. In the fall of 1923, Franz Kafka encountered a distraught little girl on a walk in the park. She'd lost her doll and was inconsolable. Kafka told her the doll wasn't lost, but instead, traveling the world and having grand adventures! And to reassure her, Kafka began delivering letters from the doll to the girl for weeks. The legend of Kafka and the doll has captivated imaginations for decades as it reveals the playful and compassionate side of a man known for his dark and brooding tales. Kafka and the Doll is a testament to living life to the fullest and to the life-changing power of storytelling.
Author: Beth Gunther
Publisher: Antique Trader
ISBN: 9780930625719
Category : Crissy dolls
Languages : en
Pages : 0
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Book Description
Crissy, the hip doll with the hair that grew and grew, personified the 70s mod era and is still popular with collectors today, From Talky Crissy to Movin' Groovin' Velvet, this price guide covers each version of the doll, including vitals, clothes, special features, and variations.
Author: Queen Holden
Publisher: Courier Corporation
ISBN: 0486249735
Category : Juvenile Nonfiction
Languages : en
Pages : 20
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Book Description
A celebrated paper doll artist of the 1930s, Queen Holden created books adored by children and adults alike. Today her vintage dolls are particularly prized by collectors. This collection features two dolls, a cherubic boy and girl, with a wardrobe of more than 30 outfits, plus accessories.
Author: Vese Aghoghovbia Aladewolu
Publisher: Philly & Belle Publishing
ISBN: 1999349806
Category : Juvenile Fiction
Languages : en
Pages : 12
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Book Description
Who Do I See in the Mirror? is the debut book from Philly & Friends. "There is only one me!" As Philly looks at her reflection in the mirror, she realises that from her curly hair to her legs that love to dance, she is unique. But what makes her truly special is her good heart and curious mind. The important message conveyed is for children to love the skin they are in. It's what you are on the inside that matters most. Philly & Friends is a contemporary children's brand created to empower literacy. We offer unique products that encourage confidence, self-love and diversity in our beloved children while supporting underprivileged children around the world. Philly & Friends was born out of a desire to teach children to see beauty in themselves and to believe they can be anything they want to be. ***Children's picture book with a purpose, each book sold ships a book to Africa, empowering literacy.***
