The Culture of Enterprise in Neoliberalism

The Culture of Enterprise in Neoliberalism PDF Author: Tomas Marttila
Publisher: Routledge
ISBN: 0415634032
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
This book provides an empirical study of the increasing importance of the concept of the entrepreneur in the context of the neoliberal cultural paradigm. Using the theoretical framework of the post-structural discourse theory and methods of qualitative discourse analysis, the book describes the changes in political discourse that resulted in the increasing dominance of the figure of the entrepreneur after the late 1980s.

The Culture of Enterprise in Neoliberalism

The Culture of Enterprise in Neoliberalism PDF Author: Tomas Marttila
Publisher: Routledge
ISBN: 0415634032
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
This book provides an empirical study of the increasing importance of the concept of the entrepreneur in the context of the neoliberal cultural paradigm. Using the theoretical framework of the post-structural discourse theory and methods of qualitative discourse analysis, the book describes the changes in political discourse that resulted in the increasing dominance of the figure of the entrepreneur after the late 1980s.

Enterprise Culture in Neoliberal India

Enterprise Culture in Neoliberal India PDF Author: Nandini Gooptu
Publisher: Routledge
ISBN: 1134511868
Category : Social Science
Languages : en
Pages : 287

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Book Description
The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India’s enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is ‘new’ about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India’s current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.

Happiness as Enterprise

Happiness as Enterprise PDF Author: Sam Binkley
Publisher: SUNY Press
ISBN: 1438449836
Category : Self-Help
Languages : en
Pages : 210

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Book Description
Examines the contemporary discourse on happiness through the lens of governmentality theory. Recent decades have seen an explosion of interest in the phenomenon of happiness, as evidenced by self-help books, talk shows, spiritual mentoring, business management, and relationship counseling. At the center of this development is the expanding influence of “positive psychology,” which places the concern with happiness in a new position of professional respectability, while opening it to institutional applications. In settings as diverse as college education, business, military training, family, and financial planning, happiness has appeared as the object of a new technology of emotional self-optimization. As such, happiness has come to define a new mentality of self-government—or a “governmentality” as the concept is developed in the work of Michel Foucault—one that Sam Binkley demonstrates is aligned closely with economic neoliberalism. Happiness as Enterprise blends theoretical argumentation and empirical description in an engaging and accessible analysis that brings governmentality theory into contact with sociological theories of practice and temporality, particularly in the work of Pierre Bourdieu. This book invites readers not only to consider the new discourse on happiness for its relation to contemporary formations of power, but to rethink many of the assumptions of governmentality theory in a manner sensitive to the mundane practices and everyday agencies of government, and the unique and specific temporalities these practices imply.

Millennial Capitalism and the Culture of Neoliberalism

Millennial Capitalism and the Culture of Neoliberalism PDF Author: Jean Comaroff
Publisher: Duke University Press
ISBN: 9780822327158
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
DIVA special issue of PUBLIC CULTURE, this collection of essays forms an empirically grounded, conceptual discussion that posits global millennial capitalism as a historical formation./div

Enterprise Culture

Enterprise Culture PDF Author: Russell Keat
Publisher:
ISBN:
Category : Economic history
Languages : en
Pages : 262

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Book Description
A collection of papers intended to provide a critical overview of the nature and implications of the enterprise culture, this book covers such topics as the political economy, discourse analysis, intellectual history, social philosophy, international dimensions and cultural values.

The Neoliberal Age?

The Neoliberal Age? PDF Author: Aled Davies
Publisher: UCL Press
ISBN: 178735685X
Category : History
Languages : en
Pages : 396

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Book Description
The late twentieth and early twenty-first centuries are commonly characterised as an age of ‘neoliberalism’ in which individualism, competition, free markets and privatisation came to dominate Britain’s politics, economy and society. This historical framing has proven highly controversial, within both academia and contemporary political and public debate. Standard accounts of neoliberalism generally focus on the influence of political ideas in reshaping British politics; according to this narrative, neoliberalism was a right-wing ideology, peddled by political economists, think-tanks and politicians from the 1930s onwards, which finally triumphed in the 1970s and 1980s. The Neoliberal Age? suggests this narrative is too simplistic. Where the standard story sees neoliberalism as right-wing, this book points to some left-wing origins, too; where the standard story emphasises the agency of think-tanks and politicians, this book shows that other actors from the business world were also highly significant. Where the standard story can suggest that neoliberalism transformed subjectivities and social lives, this book illuminates other forces which helped make Britain more individualistic in the late twentieth century. The analysis thus takes neoliberalism seriously but also shows that it cannot be the only explanatory framework for understanding contemporary Britain. The book showcases cutting-edge research, making it useful to researchers and students, as well as to those interested in understanding the forces that have shaped our recent past.

Spirituality, Corporate Culture, and American Business

Spirituality, Corporate Culture, and American Business PDF Author: James Dennis LoRusso
Publisher: Bloomsbury Publishing
ISBN: 1350006254
Category : Social Science
Languages : en
Pages : 216

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Book Description
By the early twenty-first century, Americans had embraced a holistic vision of work, that one's job should be imbued with meaning and purpose, that business should serve not only stockholders but also the common good, and that, for many, should attend to the “spiritual” health of individuals and society alike. While many voices celebrate efforts to introduce “spirituality in the workplace” as a recent innovation that holds the potential to positively transform business and the American workplace, James Dennis LoRusso argues that workplace spirituality is in fact more closely aligned with neoliberal ideologies that serve the interests of private wealth and undermine the power of working people. LoRusso traces how this new moral language of business emerged as part of the larger shift away from the post-New Deal welfare state towards today's global market-oriented social order. Building on other studies that emphasize the link between American religious conservatism and the rise of global capitalism, LoRusso shows how progressive “spirituality” remains a vital part of this story as well. Drawing on cultural history as well as case studies from New York City and San Francisco of businesses and leading advocates of workplace spirituality, this book argues that religion reveals much about work, corporate culture, and business in contemporary America.

Neoliberalism

Neoliberalism PDF Author: Julie Wilson
Publisher: Routledge
ISBN: 1317224949
Category : Social Science
Languages : en
Pages : 196

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Book Description
Thanks to the rise of neoliberalism over the past several decades, we live in an era of rampant anxiety, insecurity, and inequality. While neoliberalism has become somewhat of an academic buzzword in recent years, this book offers a rich and multilayered introduction to what is arguably the most pressing issue of our times. Engaging with prominent scholarship in media and cultural studies, as well as geography, sociology, economic history, and political theory, author Julie Wilson pushes against easy understandings of neoliberalism as market fundamentalism, rampant consumerism, and/or hyper-individualism. Instead, Wilson invites readers to interrogate neoliberalism in true cultural studies fashion, at once as history, theory, practice, policy, culture, identity, politics, and lived experience. Indeed, the book’s primary aim is to introduce neoliberalism in all of its social complexity, so that readers can see how neoliberalism shapes their own lives, as well as our political horizons, and thereby start to imagine and build alternative worlds.

The Values of the Enterprise Culture

The Values of the Enterprise Culture PDF Author: Paul Heelas
Publisher: Taylor & Francis
ISBN: 9780415076159
Category : Business ethics
Languages : en
Pages : 298

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Book Description


Discourse, Culture and Organization

Discourse, Culture and Organization PDF Author: Tomas Marttila
Publisher: Springer
ISBN: 3319941232
Category : Language Arts & Disciplines
Languages : en
Pages : 416

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Book Description
This edited volume brings together leading international researchers from across the social sciences to examine the theoretical premises, methodological options and critical potentials of the Essex School of discourse analysis, founded on the work of Ernesto Laclau and Chantal Mouffe. In doing so, it presents a clear picture of a poststructuralist and post-foundational research program to postdisciplinary discourse research. Divided into three parts, it begins by elaborating the ontological, theoretical and methodological foundations of the Essex School’s approach to discourse analysis. The second part provides empirical case studies showing how the Essex School research program informs and instructs empirical discourse research. In the concluding third part authors explain how and with what possible consequences this strand of discourse research contributes to social practices of critique. It offers a crucial contribution to the further methodologization and operationalization of the Essex School’s approach so as to make it a viable alternative to discourse-analytical approaches that take dominant positions in today’s ‘field of discourse studies’. The book's transdisciplinary focus will attract readers who use discourse analysis in all areas of the social sciences and humanities, particularly applied linguistics, cultural anthropology, sociology, philosophy and history.