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Author: Sue Curry Jansen
Publisher: John Wiley & Sons
ISBN: 1509516018
Category : Social Science
Languages : en
Pages : 208
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Book Description
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
Author: Sue Curry Jansen
Publisher: John Wiley & Sons
ISBN: 1509516018
Category : Social Science
Languages : en
Pages : 208
Get Book
Book Description
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
Author: Vladimir Mitlin
Publisher: CRC Press
ISBN: 1420013343
Category : Computers
Languages : en
Pages : 224
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Book Description
Because fine-tuning the parameters of a system is critical to a developer's success, Performance Optimization of Digital Communications Systems examines particular optimization problems in digital communications, presenting analytical techniques in combination with SystemView and MATLAB simulations. Consisting of ten chapters, this monograph presen
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Category : Armed Forces
Languages : en
Pages : 720
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Book Description
Author: Karlidag, Serpil
Publisher: IGI Global
ISBN: 1799832724
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions. Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.
Author: A.J. Tallón-Ballesteros
Publisher: IOS Press
ISBN: 1643684817
Category : Computers
Languages : en
Pages : 850
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Book Description
It is hard to imagine a world without electronic communication networks, so dependent have we all become on the networks which now exist and have become part of the fabric of our daily lives. This book presents papers from CECNet 2023, the 13th International Conference on Electronics, Communications and Networks, held as a hybrid event, in person in Macau, China and online via Microsoft Teams, from 17-20 November 2023. This annual conference provides a comprehensive, global forum for experts and participants from academia to exchange ideas and present the results of ongoing research in state-of-the-art areas of electronics technology, communications engineering and technology, wireless communications engineering and technology, and computer engineering and technology. A total of 324 submissions were received for the conference, and those which qualified by virtue of falling under the scope of the conference topics were exhaustively reviewed by program committee members and peer-reviewers, taking into account the breadth and depth of the relevant research topics. The 101 selected contributions included in this book present innovative, original ideas or results of general significance, supported by clear and rigorous reasoning and compelling new light in both evidence and method. Subjects covered divide broadly into 3 categories: electronics technology and VLSI, internet technology and signal processing, and information communication and communication networks. Providing an overview of current research and developments in these rapidly evolving fields, the book will be of interest to all those working with digital communications networks.
Author: Peter Whelan
Publisher: Edward Elgar Publishing
ISBN: 183910287X
Category : Law
Languages : en
Pages : 583
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Book Description
Drawing together a variety of perspectives, this accessible yet comprehensive Research Handbook provides an in-depth analysis of the most significant issues pertaining to the legal regulation of cartels. An interdisciplinary team of respected experts explores the theoretical, legal, economic, political, and comparative discourse surrounding cartel regulation.
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212191
Category : Political Science
Languages : en
Pages : 312
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Book Description
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Author: Peter F Nardulli
Publisher: University of Illinois Press
ISBN: 0252091973
Category : Political Science
Languages : en
Pages : 195
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Book Description
In looking at the remarkable proliferation of democracies since 1974, this volume offers important insight into the challenges and opportunities that democracy faces in the twenty-first century. Distinguished contributors detail difficulties that democracies face from within and how they deal with them. Among the contemporary threats to democracy emanating from internal sources are tensions arising over technology and its uses; ethnic, religious, and racial distinctions; and disparate access to resources, education, and employment. A democratically elected government can behave more or less democratically, even when controlling access to information, using legal authority to aid or intimidate, and applying resources to shape the conditions for the next election. With elections recently disputed in the United States, Mexico, Lebanon, and the Ukraine, debates about the future of democracy are inescapably debates about what kind of democracy is desired. Contributors are W. Lance Bennett, Bruce Bimber, Jon Fraenkel, Brian J. Gaines, Bernard Grofman, Wayne V. McIntosh, Peter F. Nardulli, Mark Q. Sawyer, Stephen Simon, Paul M. Sniderman, and Jack Snyder.
Author: M. D. Rossi
Publisher: Balboa Press
ISBN: 1452572208
Category : Fiction
Languages : en
Pages : 501
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Book Description
So you think you understand the world you live in? Don't bet your life on it. This world is not safe. This world is not sane. This world is a ticking time bomb, and the lives of billions hang in the balance. Knightlight, an organization founded in 1947, is a government-sanctioned agency that deals with non-military threats. They deal with madmen and monsters. They are at war, and have been for nearly seventy years. But the enemy is ancient and has an agenda of its own. The enemy has had all the time in the world to prepare. The first phase of the plan-destroy Knightlight, and any resistance, removing them all from the field of battle. There are terrible things soon coming upon the Earth ... terrible things. We live in a short slice of time referred to as the "Prelude to the Dark Messiah." Knightlight knows it can't protect mankind from the future, but until the end comes, they will hold the line. Forget what you believe you know about the Bigfoot phenomenon. Ignore what you think you understand about aliens. Unlearn what you've been taught about ghosts, vampires, and werewolves. None of the above exist, but what does exist will gladly drag you to the pit of hell and devour you on the way.
Author: Raouf Boutaba
Publisher: Springer Science & Business Media
ISBN: 3540258094
Category : Computers
Languages : en
Pages : 1512
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Book Description
This book constitutes the refereed proceedings of the 4th International IFIP-TC6 Networking Conference, NETWORKING 2005, held in Waterloo, Canada in May 2005. The 105 revised full papers and 36 posters were carefully reviewed and selected from 430 submissions. The papers are organized in topical sections on peer-to-peer networks, Internet protocols, wireless security, network security, wireless performance, network service support, network modeling and simulation, wireless LAN, optical networks, Internet performance and Web applications, ad-hoc networks, adaptive networks, radio resource management, Internet routing, queuing models, monitoring, network management, sensor networks, overlay multicast, QoS, wirless scheduling, multicast traffic management and engineering, mobility management, bandwith management, DCMA, and wireless resource management.
