Social Media Entertainment PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Social Media Entertainment PDF full book. Access full book title Social Media Entertainment by David Craig. Download full books in PDF and EPUB format.
Author: David Craig
Publisher: NYU Press
ISBN: 1479846899
Category : Business & Economics
Languages : en
Pages : 364
Get Book
Book Description
How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Author: David Craig
Publisher: NYU Press
ISBN: 1479846899
Category : Business & Economics
Languages : en
Pages : 364
Get Book
Book Description
How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Author: David Craig
Publisher: Springer Nature
ISBN: 3030653765
Category : Social Science
Languages : en
Pages : 204
Get Book
Book Description
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1529736226
Category : Business & Economics
Languages : en
Pages : 489
Get Book
Book Description
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
Author: Stuart Cunningham
Publisher: NYU Press
ISBN: 1479837601
Category : Social Science
Languages : en
Pages : 425
Get Book
Book Description
Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
Author: Paul McDonald
Publisher: NYU Press
ISBN: 1479806773
Category : Business & Economics
Languages : en
Pages : 387
Get Book
Book Description
"This book examines the current state of global media distribution today, including legacy and born-digital media industries, and the social, cultural, and economic impact of the digital distribution ecosystem"--
Author: Philippe Bouquillion
Publisher: Taylor & Francis
ISBN: 1003814611
Category : Language Arts & Disciplines
Languages : en
Pages : 257
Get Book
Book Description
This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers – including political economists, socio-economists, geographers, media sociologists or anthropologists – who each explore these issues through an insightful case study at a local, national, regional or international scale. While studying the strategies of some of the main US-based Big Tech platforms or video streaming platforms towards the Global South, the chapters also consider the often-neglected active role local or regional actors play in the expansion of those Western digital players, and highlight the existence of a constellation of local or regional platforms that have emerged in Africa, Asia, Latin America or the Middle East. In addition to analysing the complex relationships of competition, collaboration or dependence between these diverse actors, this volume examines the ways in which the rise of these digital platforms has generated new forms of cultural entrepreneurship and participated in the reconfiguring of the conditions in which cultural contents are produced and circulated in the Global South. This volume will appeal to readers interested in the transnationalisation of cultural industries or in the social, political, economic, cultural and geopolitical dimensions of digital transformations and will be an important resource for students, teachers and researchers in media, communication, cultural studies, international relations and area studies programmes.
Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529784441
Category : Business & Economics
Languages : en
Pages : 481
Get Book
Book Description
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
Author: Gilad James, PhD
Publisher: Gilad James Mystery School
ISBN: 0765868377
Category : Juvenile Nonfiction
Languages : en
Pages : 97
Get Book
Book Description
TikTok is a social media platform that allows users to create and share short-form videos, typically set to music. It has become increasingly popular among younger audiences, with over 800 million active users worldwide. The app's algorithmic feed shows users content that is tailored to their interests and behavior, making it an addictive and highly engaging platform. TikTok has also become a hub for creativity and self-expression, with users often showcasing their talent in music, dance, and comedy. The app has also faced controversy over its handling of user data and potential security risks, leading to calls for greater regulation and oversight. Despite these concerns, TikTok remains one of the most popular social media platforms in the world today, with a growing influence on modern youth culture.
Author: Chris Hackley
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 330
Get Book
Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Author: Caty Borum
Publisher: NYU Press
ISBN: 1479810851
Category : Social Science
Languages : en
Pages : 175
Get Book
Book Description
An insider’s look at the power of comedy to effect social change From Trevor Noah’s The Daily Show and Hasan Minhaj’s Patriot Act, to Issa Rae’s Insecure and Corey Ryan Forrester’s Twitter feed, today’s multi-platform comedy refuses to shy away from the social issues that define our time.As more comedians lean into social justice activism, they help reshape the entertainment industry and offer creative, dynamic avenues for social change. The Revolution Will Be Hilarious offers a compelling insider’s look at how comedy and social justice activists are working together in a revolutionary media moment. Caty Borum invites readers into an expanding, enterprising arena of participatory culture and politics through in-depth interviews with comedians, social justice leaders, and Hollywood players. Their insights shed light on questions such as: What role does comedy play in helping communities engage the public with challenging social issues? How do social justice organizations and comedians co-create entertaining comedy designed to build the civic power of marginalized groups? And how are entertainment industry leaders working with social justice organizations to launch new comedy as both entertainment and inspiration for social change? Through this exploration, Borum argues that building creative power is crucial for marginalized groups to build civic power. The Revolution Will Be Hilarious positions the rise of social justice comedy as creative, disruptive storytelling that hilariously invites us to agitate the status quo and re-imagine social realities to come closer to the promise of equity and justice in America.
