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Author: Andrea R. Jain
Publisher: Oxford University Press, USA
ISBN: 019939024X
Category : Health & Fitness
Languages : en
Pages : 265
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Book Description
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.
Author: Andrea R. Jain
Publisher: Oxford University Press, USA
ISBN: 019939024X
Category : Health & Fitness
Languages : en
Pages : 265
Get Book
Book Description
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.
Author: Ron Thatcher
Publisher: Booksurge Publishing
ISBN: 9781419696923
Category : Health & Fitness
Languages : en
Pages : 0
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Book Description
A handbook for the ultimate Yoga business professional
Author: Christina Sell
Publisher: SCB Distributors
ISBN: 1935387413
Category : Health & Fitness
Languages : en
Pages : 200
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Book Description
With the freshness of a memoir, author and yoga teacher Christina Sell draws upon her first visit to an extraordinary temple in southern India to present basic principles of yoga. Beyond the ordinary aims of yoga as a means of stretching and strengthening, or even for being happier or more centered, My Body is a Temple is an instruction manual for dedicating oneself to a life of the spirit, in and through the vehicle of the human body. The body as a temple is a common metaphor within many spiritual traditions. In this book, Christina Sell delves into the “how” and “why” of this widely accepted comparison. My Body Is a Temple will encourage readers to listen to and honor the body; and to enter more fully into their everyday lives to see that each activity contains a Divine blueprint for success. It will help any yoga student to reclaim the raw materials and energy, always already present, to build his or her body as a temple-to provide refuge and sanctuary for themselves and inspiration for others. While the author’s tradition is that of Anusara Yoga, a strongly heart-centered approach, the book is written for any hatha yoga aspirant or practitioner. Her commitment is to traditional yogic practices and ideals, without being rigid. My Body Is a Temple is a vital and realistic treatment about the process of human change and transformation. Beyond Fitness ... Yoga is a Means of Self-Honoring and Spiritual Transformation This book will be well-used by both students and teachers of yoga. It should be included in all yoga and fitness centers and in popular library collections.
Author: Andrea R. Jain
Publisher: Oxford University Press, USA
ISBN: 0190888628
Category : Spirituality
Languages : en
Pages : 225
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Book Description
"In Peace Love Yoga, Jain analyses growing spiritual industries and their coherence with neoliberal capitalism. "Personal growth," "self-care," and "transformation" are just some of the generative tropes in the narrative of these industries. Jain illuminates the power dynamics underlying what she calls neoliberal spirituality, illustrating how spiritual commodities are rooted in concerns about deviancy, not only in the form of low productivity but also forms of social deviancy. Jain, however, does not just offer one more voice bemoaning the commodification of spirituality as a numbing device through which consumers ignore the problems of neoliberal capitalism or as the corruption or loss of "authentic" religious forms. Instead, she asks what we should make of subversive spiritual discourses that call on adherents to think beyond the individual and even out into the environment, claims to counter the problems of unbridled capitalism with charitable giving or "conscious capitalism," challenges to the imperialism behind the appropriation and commodification of products from yoga to mindfulness, calls for women's empowerment, and efforts to greenwash commodities, making them more environmentally "friendly" or "sustainable." Rather than a mode through which consumers ignore, escape, or are numbed to the problems of neoliberal capitalism, many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge those problems and, in fact, subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is contained"--
Author: Rebecca Whitford
Publisher: Macmillan
ISBN: 9780805078794
Category : Juvenile Nonfiction
Languages : en
Pages : 32
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Book Description
Introduces nine simple playful yoga exercises for young children.
Author: Mark Singleton
Publisher: Oxford University Press
ISBN: 0195395344
Category : Health & Fitness
Languages : en
Pages : 273
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Book Description
Most people assume that 'postural' yoga is an ancient Indian tradition. But in fact, as Singleton shows, this type of yoga is quite a recent development. Singleton presents a study of the origins of postural yoga, challenging many current notions about its nature and origins.
Author: Machelle M. Seibel
Publisher: Penguin
ISBN: 1440627983
Category : Health & Fitness
Languages : en
Pages : 289
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Book Description
Interest in yoga is at an all-time high, especially among women. Whether readers wish to begin the practice or are already involved in yoga, this innovative book will help them understand the unique benefits yoga provides for a woman's health and mental well-being. The authors lead women of all ages through the health and life cycles specific to females by illustrating the spiritual and physical advantages of Kundalini yoga, as taught by yoga master Yogi Bhajan. Hari Khalsa applies ancient wisdom to explain how to determine and enhance one's own special relationship with the mind, body, and soul. Using his expertise on women's health issues, Dr. Siebel reveals the scientific basis for yoga's positive effects on the brain. Together, Dr. Siebel and Hari Khalsa create a dialogue of spiritualism and science, elucidating how every woman can reap the rewards of yoga for a lifetime.
Author: Leslie Kaminoff
Publisher: Human Kinetics
ISBN: 1492583413
Category : Health & Fitness
Languages : en
Pages : 348
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Book Description
The best-selling anatomy guide for yoga is now updated, expanded, and better than ever! With more asanas, vinyasas, full-color anatomical illustrations, and in-depth information, the second edition of YogaAnatomy provides you with a deeper understanding of the structures and principles underlying each movement and of yoga itself. From breathing to inversions to standing poses, see how specific muscles respond to the movements of the joints; how alterations of a pose can enhance or reduce effectiveness; and how the spine, breathing, and body position are all fundamentally linked. Whether you are just beginning your journey or have been practicing yoga for years, Yoga Anatomy will be an invaluable resource—one that allows you to see each movement in an entirely new light. With Yoga Anatomy, Second Edition, authors Leslie Kaminoff and Amy Matthews, both internationally recognized experts and teachers in anatomy, breathing, and bodywork, have created the ultimate reference for yoga practitioners, instructors, and enthusiasts alike.
Author: Jamaica Stevens
Publisher: Barefoot Books
ISBN: 1646863488
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
Travel to all seven continents and the oceans, too, with an energetic yoga sequence set to an irresistible original song. Sweet illustrations guide children into more than a dozen yoga poses, some mimicking a distinctive animal from each global region, others paired with modes of transportation to connect them all. Written by a children’s yoga expert, the playful story concludes with step-by-step instructions for each yoga pose and a world map with a fun fact about each animal. Includes audio and animation.
Author: Kathryn Budig
Publisher: Rodale
ISBN: 1609618394
Category : Health & Fitness
Languages : en
Pages : 418
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Book Description
Presents postures and total body sequences, offers breathing and meditation techniques, provides advice on finding the right style of yoga and shares a nutrition plan centered around clean, calming foods.
