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Author: Nancy Snow
Publisher: Routledge
ISBN: 1135926891
Category : Language Arts & Disciplines
Languages : en
Pages : 403
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Book Description
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
Author: Nancy Snow
Publisher: Routledge
ISBN: 1135926891
Category : Language Arts & Disciplines
Languages : en
Pages : 403
Get Book
Book Description
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
Author: Nancy Snow
Publisher: Routledge
ISBN: 042987894X
Category : Political Science
Languages : en
Pages : 559
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Book Description
The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.
Author: Naren Chitty
Publisher: Routledge
ISBN: 131736936X
Category : Political Science
Languages : en
Pages : 704
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Book Description
The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence. Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia. This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.
Author: B.J.C. McKercher
Publisher: Routledge
ISBN: 100053281X
Category : Political Science
Languages : en
Pages : 578
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Book Description
Reflecting the profound changes in international society in the past decade and the challenges that all Powers’ diplomacy and statecraft face, whether opposing or encouraging these changes, this fully revised and updated edition provides a unique multifaceted assessment by experts of the new international order. Built around the thesis that Great Power rivalry dominated after the end of the Cold War, it examines how this multi-polarity has become more extreme. The Handbook assesses the diplomacy and statecraft of individual powers in seven key sections: • The Context of Diplomacy • The Great Powers • Middle Powers • Developing Powers • International Organisations and Military Alliances • The International Economy • Issues of Conflict and Co-operation It shows how diplomacy and statecraft have transformed on issues such as the evolving "America First" strategy; the strengthening of the People’s Republic of China; the growth of non-state actors in foreign policy; the unravelling of international arms control agreements; the aggressive nature of Russian foreign policy; and the emergence of major armed conflicts and the rise of terrorism and armed insurgencies around the world. It will be of interest to government and non-governmental actors, established scholars and students in the fields of international relations, history, and military studies.
Author: B.J.C. McKercher
Publisher: Routledge
ISBN: 1136664378
Category : Political Science
Languages : en
Pages : 525
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Book Description
Despite post-Cold War arguments about their demise, ‘Great Powers’ not only continue to thrive, with lesser Powers they form the basis of the constellation of global politics. This topical new Handbook illustrates how and why the new international order has evolved – and is still evolving – since the end of the Cold War, through the application of diplomacy and statecraft. Including cutting edge contributions from over 40 scholars, the handbook is structured around seven sections: Context of Diplomacy Great Powers Middle Powers Developing Powers International Organisations and Military Alliances International Economy Issues of Conflict and Co-operation Through analysis of a wide range of case studies, the Handbook assesses the diplomacy and statecraft of individual powers, offering insights into how they function, their individual perception of national interests and the roles they play in modern statecraft. The contributors also seek to evaluate the organizations and contemporary issues that continue to influence the shaping of the new international order. A comprehensive survey of diplomacy across the world, this work will be essential reading for scholars and professionals alike.
Author: Nancy Snow
Publisher:
ISBN: 9780415953016
Category : Diplomacy
Languages : en
Pages : 382
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Book Description
Author: Steven W. Hook
Publisher: Routledge
ISBN: 1135967342
Category : Political Science
Languages : en
Pages : 685
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Book Description
No nation has maintained such an immense stature in world politics as the United States has since the Cold War’s end. In the wake of the 9/11 attacks, prompting the global war on terrorism and the U.S. invasion of Afghanistan and Iraq, along with American economic and "soft power" primacy, there has been increased interest in and scrutiny of American foreign policy. The Routledge Handbook of American Foreign Policy brings together leading experts in the field to examine current trends in the way scholars study the history and theories of American conduct in the world, analysis of state and non-state actors and their tools in conducting policy, and the dynamics of a variety of pressing transnational challenges facing the United States. This volume provides a systematic overview of all aspects of American foreign policy and drives the agenda for further, cutting edge research. Contributors bring analytic depth and breadth to both the ways in which this subject is approached and the substance of policy formulation and process. The Handbook is an invaluable resource to students, researchers, scholars, and journalists trying to make sense of the broader debates in international relations.
Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Category : Business & Economics
Languages : en
Pages : 590
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Book Description
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Author: Derina Holtzhausen
Publisher: Routledge
ISBN: 1136207120
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author: Andrei P. Tsygankov
Publisher: Routledge
ISBN: 1134994230
Category : Political Science
Languages : en
Pages : 440
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Book Description
Providing a comprehensive overview of Russia’s foreign policy directions, this handbook brings together an international team of scholars to develop a complex treatment of Russia’s foreign policy. The chapters draw from numerous theoretical traditions by incorporating ideas of domestic institutions, considerations of national security and international recognition as sources of the nation’s foreign policy. Covering critically important subjects such as Russia’s military interventions in Ukraine and Syria, the handbook is divided into four key parts: Part I explores the social and material conditions in which Russia’s foreign policy is formed and implemented. Part II investigates tools and actors that participate in policy making including diplomacy, military, media, and others. Part III provides an overview of Russia’s directions towards the United States, Europe, Asia, the Middle East, Eurasia, and the Arctic. Part IV addresses the issue of Russia’s participation in global governance and multiple international organizations, as well as the Kremlin’s efforts to build new organizations and formats that suit Russia’s objectives. The Routledge Handbook of Russian Foreign Policy is an invaluable resource to students and scholars of Russian Politics and International Relations, as well as World Politics more generally.
