Reading McLuhan Reading PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Reading McLuhan Reading PDF full book. Access full book title Reading McLuhan Reading by Paula McDowell. Download full books in PDF and EPUB format.
Author: Paula McDowell
Publisher: Taylor & Francis
ISBN: 1000839494
Category : Language Arts & Disciplines
Languages : en
Pages : 164
Get Book
Book Description
Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.
Author: Paula McDowell
Publisher: Taylor & Francis
ISBN: 1000839494
Category : Language Arts & Disciplines
Languages : en
Pages : 164
Get Book
Book Description
Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.
Author: Marshall McLuhan
Publisher: Mannheim : Bollmann Kommunikation & Neue Media
ISBN: 9783927901834
Category : Communication
Languages : de
Pages : 239
Get Book
Book Description
Author: Marshall McLuhan
Publisher: University of Toronto Press
ISBN: 9780802060419
Category : Social Science
Languages : en
Pages : 306
Get Book
Book Description
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.
Author: Marshall McLuhan
Publisher: Corte Madera, CA : Gingko Press
ISBN:
Category : Political Science
Languages : en
Pages : 648
Get Book
Book Description
A reissue of McLuhan's expose from 1964 on the state of the then emerging phenomenon of mass media
Author: W. Terrence Gordon
Publisher: A&C Black
ISBN: 1441143807
Category : Social Science
Languages : en
Pages : 215
Get Book
Book Description
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Author: Marshall McLuhan
Publisher: University of Toronto Press
ISBN: 1487516878
Category : Social Science
Languages : en
Pages : 336
Get Book
Book Description
The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.
Author: W. Terrence Gordon
Publisher:
ISBN:
Category : Mass media specialists
Languages : en
Pages : 496
Get Book
Book Description
Author: Gary Genosko
Publisher: Taylor & Francis
ISBN: 9780415321716
Category : Cybernetics
Languages : en
Pages : 504
Get Book
Book Description
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
Author: Jessica Pressman
Publisher: University of Iowa Press
ISBN: 1609383451
Category : Literary Criticism
Languages : en
Pages : 245
Get Book
Book Description
"A collaborative critical analysis of a work of digital literature, this book models how scholars can and need to weave together multiple methodologies from the digital humanities in order to effectively analyze born-digital electronic literature"--
Author: Jessica Pressman
Publisher: Oxford University Press
ISBN: 0199937109
Category : Language Arts & Disciplines
Languages : en
Pages : 241
Get Book
Book Description
Electronic literature is still in its nascent stages, and so too is the field of literary criticism engaging it. While most critical studies of born-digital literature celebrate it as a postmodern art form with roots in contemporary technologies and social interactions, this book provides an alternative genealogy. Digital Modernism examines exemplary cases of electronic literature that renovate modernist texts and poetics as a means of critiquing contemporary culture. This study suggests that by referencing modernism, "digital modernism" reframes that earlier literary tradition around questions of media and technology. Grounding her argument in literary history, media studies, and the practice of close-reading, Jessica Pressman pairs modernist works by Ezra Pound, James Joyce, and Bob Brown, with major digital works like William Poundstone's Project for the Tachistoscope {Bottomless Pit}, Young-hae Chang Heavy Industries's Dakota, and Judd Morrissey's The Jew's Daughter. She demonstrates how the modernist movement of the 1920s and 1930s laid the groundwork for the innovations of electronic literature. Accordingly, Digital Modernism makes the case for considering these digital creations as "literature" and argues for the value of reading them carefully, closely, and within literary history. Moreover, this remarkable study details how and why one of the most maligned of literary spaces, the web -- one accused of fostering reading habits that destroy deep attention and devalue hermeneutic analysis -- is actually the place where serious literature stages its rebellion and renaissance. Even more importantly, perhaps, this book argues for the importance of literature, literary study, and close reading in our digital age.
