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Author: Raja Rajamannar
Publisher: HarperCollins Leadership
ISBN: 1400224039
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Author: Raja Rajamannar
Publisher: HarperCollins Leadership
ISBN: 1400224039
Category : Business & Economics
Languages : en
Pages : 241
Get Book
Book Description
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Author: Nicole Yunger Halpern
Publisher: JHU Press
ISBN: 1421443724
Category : Science
Languages : en
Pages : 305
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Book Description
"The science-fiction genre known as steampunk juxtaposes futuristic technologies with Victorian settings. This fantasy is becoming reality at the intersection of two scientific fields-twenty-first-century quantum physics and nineteenth-century thermodynamics, or the study of energy-in a discipline known as quantum steampunk"--
Author: John R. Costanza
Publisher: Irwin Professional Publishing
ISBN: 9780962818219
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Author: Scott Aaronson
Publisher: Cambridge University Press
ISBN: 0521199565
Category : Computers
Languages : en
Pages : 403
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Book Description
Takes students and researchers on a tour through some of the deepest ideas of maths, computer science and physics.
Author: Manjit Kumar
Publisher: Icon Books Ltd
ISBN: 1848311036
Category : Science
Languages : en
Pages : 447
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Book Description
'This is about gob-smacking science at the far end of reason ... Take it nice and easy and savour the experience of your mind being blown without recourse to hallucinogens' Nicholas Lezard, Guardian For most people, quantum theory is a byword for mysterious, impenetrable science. And yet for many years it was equally baffling for scientists themselves. In this magisterial book, Manjit Kumar gives a dramatic and superbly-written history of this fundamental scientific revolution, and the divisive debate at its core. Quantum theory looks at the very building blocks of our world, the particles and processes without which it could not exist. Yet for 60 years most physicists believed that quantum theory denied the very existence of reality itself. In this tour de force of science history, Manjit Kumar shows how the golden age of physics ignited the greatest intellectual debate of the twentieth century. Quantum theory is weird. In 1905, Albert Einstein suggested that light was a particle, not a wave, defying a century of experiments. Werner Heisenberg's uncertainty principle and Erwin Schrodinger's famous dead-and-alive cat are similarly strange. As Niels Bohr said, if you weren't shocked by quantum theory, you didn't really understand it. While "Quantum" sets the science in the context of the great upheavals of the modern age, Kumar's centrepiece is the conflict between Einstein and Bohr over the nature of reality and the soul of science. 'Bohr brainwashed a whole generation of physicists into believing that the problem had been solved', lamented the Nobel Prize-winning physicist Murray Gell-Mann. But in "Quantum", Kumar brings Einstein back to the centre of the quantum debate. "Quantum" is the essential read for anyone fascinated by this complex and thrilling story and by the band of brilliant men at its heart.
Author: Karen S. Walch
Publisher: John Wiley & Sons
ISBN: 1119374901
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Master the art of getting what you need with a more collaborative approach to negotiation Quantum Negotiation is a handbook for getting what you need using a mindset and behaviors based on a refreshingly expansive perspective on negotiation. Rather that viewing every negotiation as an antagonistic and combative relationship, this book shows you how to move beyond the traditional pseudo win-win to construct a deal in which all parties get what they need. By exploring who we are as negotiators in the context of social conditioning, this model examines the cognitive, psychological, social, physical, and spiritual aspects of negotiation to help you produce more sustainable, prosperous, and satisfying agreements. We often think of negotiation as taking place in a boardroom, a car dealership, or any other contract-centered situation; in reality, we are negotiating every time we ask for something we need or want. Building more robust negotiation behaviors that resonate beyond the boardroom requires a deep engagement with others and a clear mindset of interdependence. This book helps you shift your perspective and build these important skills through a journey of discovery, reflection, and action. Rethink your assumptions about negotiations, your self-perception, your counterpart, and the overall relationship Adopt new tools that clarify what you want, why you need it, and how your counterpart can also get what they want and need Challenge fundamental world views related to negotiation, and shift from adversarial to engaging and satisfying Understand the unseen forces at work in any negotiation, and prevent them from derailing your success In the interest of creating an environment that elevates everyone’s participation and assists them in reaching their full potential, Quantum Negotiation addresses the reality of hardball and coercion with a focus on engaging the human spirit to create new opportunities and resources.
Author: Norman Henry March
Publisher: Courier Corporation
ISBN: 0486687546
Category : Science
Languages : en
Pages : 482
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Book Description
Single-volume account of methods used in dealing with the many-body problem and the resulting physics. Single-particle approximations, second quantization, many-body perturbation theory, Fermi fluids, superconductivity, many-boson systems, more. Each chapter contains well-chosen problems. Only prerequisite is basic understanding of elementary quantum mechanics. 1967 edition.
Author: Radek Trnka
Publisher: Charles University Karolinum Press: Prague
ISBN: 8024635267
Category : Social Science
Languages : en
Pages : 192
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Book Description
The book offers a fresh look on man, cultures, and societies built on the current advances in the fields of quantum mechanics, quantum philosophy, and quantum consciousness. The authors have developed an inspiring theoretical framework transcending the boundaries of particular disciplines in social sciences and the humanities. Quantum anthropology is a perspective, studying man, culture, and humanity while taking into account the quantum nature of our reality. This framework redefines current anthropological theory in a new light, and provides an interdisciplinary overlap reaching to psychology, sociology, and consciousness studies. Contents 1. Introduction: Why Quantum Anthropology? 2. Empirical and Nonempirical Reality 3. Appearance, Frames, Intra-Acting Agencies, and Observer Effect 4. Emergence of Man and Culture 5. Fields, Groups, Cultures, and Social Complexity 6. Man as Embodiment 7. Collective Consciousness and Collective Unconscious in Anthropology 8. Life Trajectories of Man, Cultures and Societies 9. Death and Final Collapses of Cultures and Societies 10. Language, Collapse of Wave Function, and Deconstruction 11. Myth and Entanglement 12. Ritual, Observer Effect, and Collective Consciousness 13. Conclusions and Future Directions
Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Study Aids
Languages : en
Pages : 27
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Book Description
Buy now to get the main key ideas from Raja Rajamannar's Quantum Marketing Mastercard CMO Raja Rajamannar traces the history of marketing, from its earliest forms to its future, in Quantum Marketing (2022). He introduces a new marketing paradigm that leverages technology and data to create highly personalized strategies. Rajamannar delves into the ethical implications of data collection and usage, as well as numerous emerging technologies and how they might be harnessed for efficient marketing.
Author: Jeremy Bernstein
Publisher:
ISBN: 9780691087252
Category : Science
Languages : en
Pages : 178
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Book Description
Profiles and conversations of three physicists invoking the tremendous intellectual excitement of the world of modern physics, especially the quantum revolution.
