Public Relations in Japan PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Public Relations in Japan PDF full book. Access full book title Public Relations in Japan by Tomoki Kunieda. Download full books in PDF and EPUB format.
Author: Tomoki Kunieda
Publisher: Routledge
ISBN: 9780367665371
Category :
Languages : en
Pages : 186
Get Book
Book Description
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
Author: Tomoki Kunieda
Publisher: Routledge
ISBN: 1351797743
Category : Business & Economics
Languages : en
Pages : 186
Get Book
Book Description
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Author: Tomoki Kunieda
Publisher: Routledge
ISBN: 9780367665371
Category :
Languages : en
Pages : 186
Get Book
Book Description
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
Author: Takashi Inoue
Publisher: Routledge
ISBN: 1351679627
Category : Business & Economics
Languages : en
Pages : 321
Get Book
Book Description
Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
Author: Tomoki Kunieda
Publisher:
ISBN: 9781315206677
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 199
Get Book
Book Description
Introduction: culture of lifetime employment and the history of Japanese PR / Tomoki Kunieda -- History in brief / Koichi Yamamura, Sekiya Ikari, & Takashi Kenmochi -- The democratization of Japan and the introduction of American PR / Koichi Yamamura -- Public relations by a local government : 150 years of Tokyo's PR / Tomoki Kunieda -- History of internal communications in Japanese companies / Masamichi Shimizu -- (under-) development of pr industry and profession : 1960s - 2010s / Yusuke Ibuki -- A tale of two professionalisms : human resource management (HRM) and PR function of Japanese companies : 1960 to 2016 / Junichiro Miyabe -- Impacts of crises on public relations 2007-2017 : the "Lehman shock" and the great east Japan earthquake / Naoya Ito -- Current situation of corporate public relations in Japan : an attempt to assess comprehensive public relations activities from eight aspects / Koichi Kitami -- Concluding remarks how general are we? / Tomoki Kunieda, Koichi Yamamura, and Junichiro Miyabe -- Appendix 1 Glossary of key terms -- Appendix 2 Chronology of pr in japan 1861-2017 -- Appendix 3 Note on Japanese employment practices -- Index
Author: Barbara Sato
Publisher: Duke University Press
ISBN: 9780822330448
Category : Language Arts & Disciplines
Languages : en
Pages : 264
Get Book
Book Description
DIVA study of the "modern" woman in Japan before World War II./div
Author: Erica Baffelli
Publisher: Routledge
ISBN: 1135117845
Category : Religion
Languages : en
Pages : 192
Get Book
Book Description
The Open Access version of this book, available at www.taylorfrancis.com/books/9781135117849, has been made available under a Creative Commons Attribution-Non Commercial-No Derivative 4.0 license. Japanese "new religions" (shinshūkyō) have used various media forms for training, communicating with members, presenting their messages, reinforcing or protecting the image of the leader, and, potentially, attracting converts. In this book the complex and dual relationship between media and new religions is investigated by looking at the tensions groups face between the need for visibility and the risks of facing attacks and criticism through media. Indeed media and new technologies have been extensively used by religious groups not only to spread their messages and to try to reach a wider audience, but also to promote themselves as a highly modern and up-to-date form of religion appropriate for a modern technological age. In 1980s and early 1990s some movements, such as Agonshū , Kōfuku no Kagaku, and Aum Shinrikyō came into prominence especially via the use of media (initially publications, but also ritual broadcasts, advertising campaigns, and public media events). This created new modes of ritual engagement and new ways of interactions between leaders and members. The aim of this book is to develop and illustrate particular key issues in the wider new religions and media nexus by using specific movements as examples. In particular, the analysis of the interaction between media and new religions will focus primarily on three case studies predominantly during the first period of development of the groups.
Author: Various
Publisher: Kinema Club
ISBN: 9780692629956
Category : Communication and technology
Languages : en
Pages : 295
Get Book
Book Description
The Japanese media system is in a state of flux as a result of shifts in the digital economy, new audience metrics and declining print and broadcast revenues. This volume examines issues of media consolidation, participatory culture and franchising in contemporary Japan, and explores how the Japanese media system is adapting to change in light of its tendency toward prioritizing domestic markets, restricting access and co-opting fan movements. The chapters consider conflict and negotiations within the Japanese media system, structural transformations, emerging modes of producer and audience relations and potential sites of innovation.
Author: Marc Steinberg
Publisher: Duke University Press
ISBN: 0822373297
Category : Social Science
Languages : en
Pages : 440
Get Book
Book Description
Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten
Author: Gregory J. Kasza
Publisher: Univ of California Press
ISBN: 0520913795
Category : History
Languages : en
Pages : 355
Get Book
Book Description
Gregory Kasza examines state-society relations in interwar Japan through a case study of public policy toward radio, film, newspapers, and magazines.
Author: Jeff Kingston
Publisher: Routledge
ISBN: 1317234359
Category : Political Science
Languages : en
Pages : 508
Get Book
Book Description
In twenty-first century Japan there are numerous instances of media harassment, intimidation, censorship and self-censorship that undermine the freedom of the press and influence how the news is reported. Since Abe returned to power in 2012, the recrudescence of nationalism under his leadership has emboldened right-wing activists and organizations targeting liberal media outlets, journalists, peace museums and ethnic Korean residents in Japan. This ongoing culture war involves the media, school textbooks, constitutional revision, pacifism and security doctrine. This text is divided into five sections that cover: Politics of press freedom; The legal landscape; History and culture; Marginalization; PR, public diplomacy and manipulating opinion. Press Freedom in Contemporary Japan brings together contributions from an international and interdisciplinary line-up of academics and journalists intimately familiar with the current climate, in order to discuss and evaluate these issues and explore potential future outcomes. It is essential reading for anyone wishing to understand contemporary Japan and the politics of freedom of expression and transparency in the Abe era. It will appeal to students, academics, Japan specialists, journalists, legal scholars, historians, political scientists, sociologists, and those engaged in human rights, media studies and Asian Studies.
