Author: Mary M. Devereux
Publisher: John Wiley & Sons
ISBN: 1118179366
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Public Relations in Asia Pacific
Author: Mary M. Devereux
Publisher: John Wiley & Sons
ISBN: 1118179366
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Publisher: John Wiley & Sons
ISBN: 1118179366
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Public Relations in Asia
Author: Krishnamurthy Sriramesh
Publisher: Cengage Learning
ISBN:
Category : Mass media and business
Languages : en
Pages : 368
Book Description
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Publisher: Cengage Learning
ISBN:
Category : Mass media and business
Languages : en
Pages : 368
Book Description
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Strategic Communication
Author:
Publisher:
ISBN: 9781442555495
Category : Advertising
Languages : en
Pages : 153
Book Description
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, and supported by an instructor's manual, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
Publisher:
ISBN: 9781442555495
Category : Advertising
Languages : en
Pages : 153
Book Description
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, and supported by an instructor's manual, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
The Asia Pacific Public Relations Handbook
Author: Jim Macnamara
Publisher: Archipelago Press (SG)
ISBN: 9780958753722
Category : Public relations
Languages : en
Pages : 292
Book Description
Publisher: Archipelago Press (SG)
ISBN: 9780958753722
Category : Public relations
Languages : en
Pages : 292
Book Description
Monday Morning Mail
Author: Scott Kronick
Publisher:
ISBN: 9781910760017
Category :
Languages : en
Pages : 180
Book Description
Scott Kronick is President and CEO of Ogilvy Public Relations, Asia Pacific. A 28-year veteran of Ogilvy Public Relations, Scott has spent 24 of those years working in leadership positions throughout the Asia Pacific region. Scott has received numerous awards during his career and today Ogilvy Public Relations is one of the leading and most influential public relations consultancies in the Asia Pacific region. Scott is also the author of The Lighter Side of China, a collection of short stories written in a light-hearted style about an American living in Greater China for 24 years. Today Scott lives with his wife Lisa and two children Jacquelin and Samuel in Beijing, China.
Publisher:
ISBN: 9781910760017
Category :
Languages : en
Pages : 180
Book Description
Scott Kronick is President and CEO of Ogilvy Public Relations, Asia Pacific. A 28-year veteran of Ogilvy Public Relations, Scott has spent 24 of those years working in leadership positions throughout the Asia Pacific region. Scott has received numerous awards during his career and today Ogilvy Public Relations is one of the leading and most influential public relations consultancies in the Asia Pacific region. Scott is also the author of The Lighter Side of China, a collection of short stories written in a light-hearted style about an American living in Greater China for 24 years. Today Scott lives with his wife Lisa and two children Jacquelin and Samuel in Beijing, China.
Public Relations in Asia
Public Relations for Asia
Author: Trevor Morris
Publisher: Palgrave MacMillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Offers readers a vital insight into how PR works. Combining the latest in public relations theory with clear and practical guidance on how to plan and structure a PR campaign, as well as invaluable tips on the skills needed to create successful PR campaigns, this text is also full of relevant case studies from around Asia.
Publisher: Palgrave MacMillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Offers readers a vital insight into how PR works. Combining the latest in public relations theory with clear and practical guidance on how to plan and structure a PR campaign, as well as invaluable tips on the skills needed to create successful PR campaigns, this text is also full of relevant case studies from around Asia.
Practising Public Relations
Author: Jan Quarles
Publisher:
ISBN: 9780582871878
Category : Public relations
Languages : en
Pages : 281
Book Description
Text utilising more than 20 case histories for public relations students and practitioners. Contains an overview of the history and theory of public relations in Australia and the Asia-Pacific region, a discussion of recent evaluation techniques and chapters on practical matters such as budgeting and ethics. Includes bibliographic references and an index. Quarles is associate professor of public relations at the Royal Melbourne Institute of Technology. Rowlings is managing director of PQR Public Relations, Canberra.
Publisher:
ISBN: 9780582871878
Category : Public relations
Languages : en
Pages : 281
Book Description
Text utilising more than 20 case histories for public relations students and practitioners. Contains an overview of the history and theory of public relations in Australia and the Asia-Pacific region, a discussion of recent evaluation techniques and chapters on practical matters such as budgeting and ethics. Includes bibliographic references and an index. Quarles is associate professor of public relations at the Royal Melbourne Institute of Technology. Rowlings is managing director of PQR Public Relations, Canberra.
The Executive Guide to Asia-Pacific Communications
Author: David L. James
Publisher: Kodansha
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Book Description
A top international business consultant's guide to making--and keeping--Asia-Pacific connections. James helps entrepreneurs to assess their communications needs, avoid the pitfalls of International Communications Disorder, and develop ways to communicate with these key business cultures to maintain and expand business. Includes newly opened Vietnam.
Publisher: Kodansha
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Book Description
A top international business consultant's guide to making--and keeping--Asia-Pacific connections. James helps entrepreneurs to assess their communications needs, avoid the pitfalls of International Communications Disorder, and develop ways to communicate with these key business cultures to maintain and expand business. Includes newly opened Vietnam.
Corporate Social Responsibility, Public Relations and Community Engagement
Author: Marianne D. Sison
Publisher: Routledge
ISBN: 1317561643
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.
Publisher: Routledge
ISBN: 1317561643
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.