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Author: Rosalind Remer
Publisher: University of Pennsylvania Press
ISBN: 9780812217520
Category : History
Languages : en
Pages : 236
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Book Description
"Through richly detailed accounts of individual entrepreneurs, including the prominent printer-publisher Mathew Carey, Remer reveals the economic logic behind this distinctive book trade."—The Book
Author: Rosalind Remer
Publisher: University of Pennsylvania Press
ISBN: 9780812217520
Category : History
Languages : en
Pages : 236
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Book Description
"Through richly detailed accounts of individual entrepreneurs, including the prominent printer-publisher Mathew Carey, Remer reveals the economic logic behind this distinctive book trade."—The Book
Author: Steven Carl Smith
Publisher: Penn State Press
ISBN: 0271079908
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Home to the so-called big five publishers as well as hundreds of smaller presses, renowned literary agents, a vigorous arts scene, and an uncountable number of aspiring and established writers alike, New York City is widely perceived as the publishing capital of the United States and the world. This book traces the origins and early evolution of the city’s rise to literary preeminence. Through five case studies, Steven Carl Smith examines publishing in New York from the post–Revolutionary War period through the Jacksonian era. He discusses the gradual development of local, regional, and national distribution networks, assesses the economic relationships and shared social and cultural practices that connected printers, booksellers, and their customers, and explores the uncharacteristically modern approaches taken by the city’s preindustrial printers and distributors. If the cultural matrix of printed texts served as the primary legitimating vehicle for political debate and literary expression, Smith argues, then deeper understanding of the economic interests and political affiliations of the people who produced these texts gives necessary insight into the emergence of a major American industry. Those involved in New York’s book trade imagined for themselves, like their counterparts in other major seaport cities, a robust business that could satisfy the new nation’s desire for print, and many fulfilled their ambition by cultivating networks that crossed regional boundaries, delivering books to the masses. A fresh interpretation of the market economy in early America, An Empire of Print reveals how New York started on the road to becoming the publishing powerhouse it is today.
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Category : Advertising
Languages : en
Pages : 1448
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Author: David Paul Nord
Publisher: Oxford University Press
ISBN: 0199883890
Category : Religion
Languages : en
Pages : 222
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Book Description
In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented mass media in America.
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Category : Printing
Languages : en
Pages : 980
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Category : Lithography
Languages : en
Pages : 1246
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Category : Book industries and trade
Languages : en
Pages : 1126
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Category : Advertising
Languages : en
Pages : 680
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Book Description
Author: Prudence M. Walker
Publisher:
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Category : Manufactures
Languages : en
Pages : 1430
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Category : Stationery
Languages : en
Pages : 1006
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