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Author: Andrea R. Jain
Publisher: Oxford University Press, USA
ISBN: 019939024X
Category : Health & Fitness
Languages : en
Pages : 265
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Book Description
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.
Author: Andrea R. Jain
Publisher: Oxford University Press, USA
ISBN: 019939024X
Category : Health & Fitness
Languages : en
Pages : 265
Get Book
Book Description
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.
Author: Kristen C Blinne
Publisher:
ISBN: 1498584381
Category :
Languages : en
Pages : 330
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Book Description
Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? What does it mean to "practice yoga", and what does this practice involve? What are some of the most important principles, guidelines, or philosophical tenets of yoga that shape people's definitions and practices? Who has the power and authority to define yoga? What are the limits, if any, of shared definitions of yoga? Kristen C. Blinne explores the myriad ways "yoga" is communicatively constructed and defined in and through popular culture in the United States. In doing so, Blinne offers insight into the many identity work processes in play in the construction of yoga categories, illuminating how individuals' and groups' words and actions represent practices of claiming--part of a complex communicative process centered around membership categorization--based on a range of authenticity discourses. Employing popular culture writing styles, Blinne ultimately contends that the majority of yoga styles practiced in the United States are remixes that can be classified as pop culture yoga, a distinct way of understanding this complex phenomenon.
Author: Paul G. Hackett
Publisher: Lexington Books
ISBN: 1498552307
Category : Social Science
Languages : en
Pages : 280
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Book Description
This volume presents case studies in the shifting representations of yogic themes and figures in worldwide popular culture from the middle of the nineteenth century to contemporary times. The authors analyze everything from comic books and novels to television, movies, and theater as they portray yogis and their esoteric practices.
Author: Tara Brabazon
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754675297
Category : Social Science
Languages : en
Pages : 274
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Book Description
This book is about war and popular culture, and war in popular culture. Tara Brabazon summons, probes, questions and reclaims popular culture, challenging the assumptions of war, whiteness, Christianity, modernity and progress that have dominated our lives since September 11. It is essential reading for any scholar of cultural studies and popular culture, media and journalism, creative writing and terrorism studies.
Author: Andrea R. Jain
Publisher: Oxford University Press
ISBN: 0190888644
Category : Religion
Languages : en
Pages : 256
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Book Description
Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story. The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.
Author: Jeremy A. Murray
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 382
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Book Description
This ready reference is a comprehensive guide to pop culture in Asia and Oceania, including topics such as top Korean singers, Thailand's sports heroes, and Japanese fashion. This entertaining introduction to Asian pop culture covers the global superstars, music idols, blockbuster films, and current trends—from the eclectic to the underground—of East Asia and South Asia, including China, Japan, Korea, India, the Philippines, Thailand, Vietnam, and Pakistan, as well as Oceania. The rich content features an exploration of the politics and personalities of Bollywood, a look at how baseball became a huge phenomenon in Taiwan and Japan, the ways in which censorship affects social media use in these regions, and the influence of the United States on the movies, music, and Internet in Asia. Topics include contemporary literature, movies, television and radio, the Internet, sports, video games, and fashion. Brief overviews of each topic precede entries featuring key musicians, songs, published works, actors and actresses, popular websites, top athletes, video games, and clothing fads and designers. The book also contains top-ten lists, a chronology of pop culture events, and a bibliography. Sidebars throughout the text provide additional anecdotal information.
Author: Mike Brennan
Publisher:
ISBN: 9781717750402
Category :
Languages : en
Pages : 48
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Book Description
How does an out of shape, forty-something, pop-culture-loving visual artist come to create yoga art? The answer might surprise you. It was at the intersection of Instagram, a daily art making practice, and the health and wellness community where these yoga portraits began. This book contains not only yoga art that was created during the course of two years of daily art making, but also the profiles and insights from sixteen strong women who are the very yoga practitioners and leaders that inspired the art.The resulting book, "The Art of Yoga", is a platform for others to tell their stories and experiences alongside my art. This book is about more than yoga, it's about community.
Author: Shameem Black
Publisher: Columbia University Press
ISBN: 0231556284
Category : Literary Criticism
Languages : en
Pages : 166
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Book Description
Yoga has offered the Indian state unprecedented opportunities for global, media-savvy political performance. Under Modi, it has promoted yoga tourism and staged mass yoga sessions, and Indian officials have proposed yoga as a national solution to a range of social problems, from reducing rape to curing cancer. But as yoga has gone global, its cultural meanings have spiraled far and wide. In Flexible India, Shameem Black travels into unexpected realms of popular culture in English from India, its diaspora, and the West to explore and critique yoga as an exercise in cultural power. Drawing on her own experience and her readings of political spectacles, yoga murder mysteries, court cases, art installations, and digital media, Black shows how yoga’s imaginative power supports diverse political and cultural ends. Although many cultural practices in today’s India exemplify “culture wars” between liberal and conservative agendas, Flexible India argues that visions of yoga offer a “culture peace” that conceals, without resolving, such tensions. This flexibility allows states, corporations, and individuals to think of themselves as welcoming and tolerant while still, in many cases, supporting practices that make minority populations increasingly vulnerable. However, as Black shows, yoga can also be imagined in ways that offer new tools for critiquing hierarchical structures of power and race, Hindu nationalism, cultural appropriation, and self-help capitalism.
Author: Bruce David Forbes
Publisher: Univ of California Press
ISBN: 0520965221
Category : Religion
Languages : en
Pages : 464
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Book Description
The connection between popular culture and religion is an enduring part of American life. With seventy-five percent new content, the third edition of this multifaceted and popular collection has been revised and updated throughout to provide greater religious diversity in its topics and address critical developments in the study of religion and popular culture. Ideal for classroom use, this expanded volume gives increased attention to the implications of digital culture and the increasingly interactive quality of popular culture provides a framework to help students understand and appreciate the work in diverse fields, methods, and perspectives contains an updated introduction, discussion questions, and other instructional tools
Author: Dee Dussault
Publisher: Hay House, Inc
ISBN: 1781809909
Category : Health & Fitness
Languages : en
Pages : 213
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Book Description
In this book, yoga teacher Dee Dussault brings the ancient tradition of using cannabis to enhance spiritual practice to a western audience. She describes the act of Ganja Yoga as a ceremony that makes conscious relaxation an intentional ritual that can be improved upon with practice. Dee Dussault is a certified yoga instructor and the first person to bring cannabis-enhanced yoga classes to North America. In Ganja Yoga, Dee walks readers through the considerations and best practices for introducing cannabis into your yoga practice, or infusing yoga into your smoking routine. It's equally useful for those who want to attend classes or use the book in the comfort of their own homes. Ganja Yoga will assist readers in how to: • Reap the benefits of profound relaxation • Assume an altered state in a safe, energizing way • Deepen the spiritual practice of yoga • Reconnect with the body using ancient techniques • Select the best setting, time, method of consumption, strains, poses and breathing techniques to ensure an excellent experience. Ganja Yoga isn't just a guide to mixing cannabis and exercise, it's a lifestyle practice for a more stress-free, harmonious world.
