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Author: Jane Johnston
Publisher: Routledge
ISBN: 1000246582
Category : Language Arts & Disciplines
Languages : en
Pages : 281
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Book Description
Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal
Author: Jane Johnston
Publisher: Routledge
ISBN: 1000246582
Category : Language Arts & Disciplines
Languages : en
Pages : 281
Get Book
Book Description
Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal
Author: Leo Brown
Publisher: Jones & Bartlett Learning
ISBN: 0763731676
Category : Emergency medical services
Languages : en
Pages : 110
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Book Description
As most public safety professionals are aware, the events that require emergency response personnell also frequently attract members of the news media. With this in mind, Media Relations for Public Safety Professionals provides a primer for emergency responders who find themselves confronted by the media.
Author: Lisa M. Burns
Publisher: Rowman & Littlefield
ISBN: 1793611254
Category : Language Arts & Disciplines
Languages : en
Pages : 341
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Book Description
Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.
Author: Michael Bland
Publisher: Kogan Page Publishers
ISBN: 9780749443801
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Author: Brad Schultz
Publisher:
ISBN: 9781935412946
Category : Communication in sports
Languages : en
Pages : 0
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Book Description
"In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the file of sport communication from technology to social media to how the global outreach of sports has affected the sports media profession ... Any student interested in a career in sports media has to know certain essentials - how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise."--Back cover.
Author: Tom Kelleher
Publisher: SAGE
ISBN: 1452238219
Category : Language Arts & Disciplines
Languages : en
Pages : 184
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Book Description
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Author: Carole M. Howard
Publisher: Waveland Press
ISBN: 1478647531
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results. As one reviewer remarked, On Deadline is “like having a professional mentor and media consultant on speed dial.” It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.
Author: Neil MacFarquhar
Publisher: ReadHowYouWant.com
ISBN: 145876009X
Category : History
Languages : en
Pages : 570
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Book Description
Since his boyhood in Qadhafi's Libya, Neil MacFarquhar has developed a counterintuitive sense that the Middle East, despite all the bloodshed in its recent history, is a place of warmth, humanity, and generous eccentricity. In this book, he introduces a cross-section of unsung, dynamic men and women pioneering political and social change. There is the Kuwaiti sex therapist in a leather suit with matching red headscarf, and the Syrian engineer advocating a less political interpretation of the Koran. MacFarquhar interacts with Arabs and Iranians in their every day lives, removed from the violence we see constantly, yet wrestling with the region's future. These are people who realize their region is out of step with the world and are determined to do something about it - on their own terms.
Author: Deirdre Breakenridge
Publisher: Pearson Education
ISBN: 0132983214
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Author: John Lloyd
Publisher: Bloomsbury Publishing
ISBN: 0857725653
Category : Language Arts & Disciplines
Languages : en
Pages : 160
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Book Description
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
