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Author: W. Terrence Gordon
Publisher: Bloomsbury Publishing USA
ISBN: 144116894X
Category : Social Science
Languages : en
Pages : 216
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Book Description
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Author: W. Terrence Gordon
Publisher: Bloomsbury Publishing USA
ISBN: 144116894X
Category : Social Science
Languages : en
Pages : 216
Get Book
Book Description
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Author: W. Terrence Gordon
Publisher: A&C Black
ISBN: 1441143807
Category : Social Science
Languages : en
Pages : 215
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Book Description
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Author: Angela Krewani
Publisher: Routledge
ISBN: 1317318331
Category : History
Languages : en
Pages : 276
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Book Description
Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.
Author: Matteo Ciastellardi (ed.)
Publisher: Editorial UOC
ISBN: 8493999598
Category : Science
Languages : en
Pages : 186
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Book Description
Education Overload. From Total Surround to Pattern Recognition
Author: Paula McDowell
Publisher: Taylor & Francis
ISBN: 1000839494
Category : Language Arts & Disciplines
Languages : en
Pages : 164
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Book Description
Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.
Author: Daniel Horowitz
Publisher: University of Pennsylvania Press
ISBN: 0812206495
Category : History
Languages : en
Pages : 505
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Book Description
How is it that American intellectuals, who had for 150 years worried about the deleterious effects of affluence, more recently began to emphasize pleasure, playfulness, and symbolic exchange as the essence of a vibrant consumer culture? The New York intellectuals of the 1930s rejected any serious or analytical discussion, let alone appreciation, of popular culture, which they viewed as morally questionable. Beginning in the 1950s, however, new perspectives emerged outside and within the United States that challenged this dominant thinking. Consuming Pleasures reveals how a group of writers shifted attention from condemnation to critical appreciation, critiqued cultural hierarchies and moralistic approaches, and explored the symbolic processes by which individuals and groups communicate. Historian Daniel Horowitz traces the emergence of these new perspectives through a series of intellectual biographies. With writers and readers from the United States at the center, the story begins in Western Europe in the early 1950s and ends in the early 1970s, when American intellectuals increasingly appreciated the rich inventiveness of popular culture. Drawing on sources both familiar and newly discovered, this transnational intellectual history plays familiar works off each other in fresh ways. Among those whose work is featured are Jürgen Habermas, Roland Barthes, Umberto Eco, Walter Benjamin, C. L. R. James, David Riesman and Marshall McLuhan, Richard Hoggart, members of London's Independent Group, Stuart Hall, Paddy Whannel, Tom Wolfe, Herbert Gans, Susan Sontag, Reyner Banham, and Robert Venturi and Denise Scott Brown.
Author: Moses Maimonides
Publisher:
ISBN:
Category : Jewish philosophy
Languages : en
Pages : 1074
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Book Description
Author: Paul Hjartarson
Publisher: University of Alberta
ISBN: 1772120375
Category : Literary Collections
Languages : en
Pages : 345
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Book Description
Situating the intellectual inheritance of Canadian Vorticists in a multidisciplinary assemblage of authors and artists.
Author: Bettina Liverant
Publisher: UBC Press
ISBN: 0774835168
Category : History
Languages : en
Pages : 304
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Book Description
The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant’s fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of “the consumer” moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.
Author: Guglielmo Chiodi
Publisher: Cambridge Scholars Publishing
ISBN: 1527522253
Category : Social Science
Languages : en
Pages : 366
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Book Description
The book is composed of several articles that explore complexity in its most varied aspects. The solution of contemporary problems, whatever they may be, requires a multifaceted vision, far beyond the reductionist perspective. The study of complex systems, however, does not have the capacity to offer ready answers to the challenges of humanity. On the contrary, it points to the increase in uncertainty, the need to control variables, and uncertainty. This does not mean, therefore, that we should simply ignore the social, economic, and political phenomena that are all around us. What this book demonstrates is the importance of knowledge being disseminated, and it is imperative that different sciences exchange ideas, theories, and breakthroughs.
