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Author: Thomas L. Coyner
Publisher:
ISBN: 9788991913165
Category : Business enterprises, Foreign
Languages : en
Pages : 270
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Book Description
Author: Thomas L. Coyner
Publisher:
ISBN: 9788991913165
Category : Business enterprises, Foreign
Languages : en
Pages : 270
Get Book
Book Description
Author: Thomas L. Coyner
Publisher: Seoul Selection
ISBN: 8991913962
Category : Business & Economics
Languages : en
Pages :
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Book Description
Doing Business in Korea is a timely book of information for succeeding in the challenging environment of Korea, the world's 13th largest economy. the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you'll need to know not just to survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional. With information ranging from Korean cultural and historical background to business etiquette, women's status in the workplace, negotiations, hiring and firing, labor-management relations, motivating personnel, understanding Korean consumers, marketing, advertising and public relations, dealing with bureaucrats, selecting distribution systems, working within the Korean legal system, and plenty more, this book may not be a substitute for direct experience but is definitely an indispensable companion to it.
Author: Henry J. Amen IV
Publisher: Tuttle Publishing
ISBN: 1462901034
Category : Foreign Language Study
Languages : en
Pages : 179
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Book Description
Korean has been called "the most logical language there is," and with this friendly and thorough introduction you can quickly begin speaking conversational Korean! With a lighthearted and effective approach, Korean for Beginners starts by showing you just how reasoned and logical the Korean alphabet--hangul--actually is, and helps you master it quickly. Using realistic situations and conversations needed in modern Korea, commonly used vocabulary and detailed lessons, soon you'll be able to say with pride, "I know Korean!" This book is for people who want a grasp of how to speak, write and understand Korean--and who want to enjoy things while they're at it! Filled with fun manga illustrations and practical situations Online companion audio recordings provide native-speaker pronunciation of words and phrases 40 short videos by teacher Bryan Park teach you how to pronounce the Hangul alphabet, vowels, and consonants After completing Korean for Beginners you will be able to: Speak Korean as its spoken today, and read Korean hangul with ease! Converse with confidence using practical phrases and dialogues Successfully communicate in modern Korean situations, such as navigating cities, ordering food in restaurants or making plans All companion content is accessible on tuttlepublishing.com/downloadable-content
Author: Boye Lafayette De Mente
Publisher: Tuttle Publishing
ISBN: 1462914292
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Learn the ins and outs of conducting business in South Korea. South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world. With just a fraction of Japan's land area, less than half its population, and no natural resources—how have Korean companies managed to conquer the world in such a short period of time? What is the "secret sauce" of Korean business practices and companies that makes them so successful? To find out, readers need more than statistics and company profiles. Learning the basics about Korean culture, about Korean social etiquette and Korean business culture, will enable you to understand for the first time how Koreans think and why they work so effectively to achieve their goals. This understanding will enhance your own effectiveness in doing business with Koreans, or in competing with them—whether in Korea or elsewhere. The Korean Way in Business is a must-read for business professionals who wish to know the secrets underlying the commercial practices and business success of modern-day Koreans.
Author: Arthur M. Whitehill
Publisher: Routledge
ISBN: 1000012239
Category : Social Science
Languages : en
Pages : 127
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Book Description
The South Korean economy was a spectacularly successful twentieth century story. This book, first published in 1987, examines many important aspects of the Korean way of doing business, and provides a valuable guide not only to the business practices of South Korea, but also to the attitudes of western potential business partners.
Author: Bowon Kim
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Supply chain management is a broader concept than logistics and extends beyond the company to all branches in the supply chain, including vendors, customers, carriers, facilitators, and channel intermediates. An in-depth understanding of supply chain fundamentals is imperative to create real value for the customer. Bowon Kim's Supply Chain Management examines the issues of effective SCM from the perspective of a dynamic organization, offering theoretical and empirical knowledge to effectively manage this interlocking series of transactions. Key decision dimensions are analyzed to better appreciate and manage the interrelationships between the critical elements of any SCM strategy: configuration, connection, inventory and logistics. Each element is reviewed to understand its dynamics and how it interacts with other factors to influence the overall performance of the supply chain. All linkages are scrutinized, from the optimum characteristics of supply chain coordination to innovative collaboration; the evolution of a supply chain strategy is charted through the course of this unique reference book. By thoroughly studying this book, readers will be able to develop a highly effective and well-balanced perspective to elucidate significant managerial problems in supply chain management.
Author: Chris Boulton
Publisher: John Wiley & Sons
ISBN: 9788126509676
Category :
Languages : en
Pages : 374
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Book Description
Market_Desc: · Entrepreneurs of all stages in Asia or involved in business with Asia· Government Departments involved in promoting business and entrepreneurship Special Features: · The authors backgrounds bring an interesting combination of experience and angles of the business world· The book includes surveys of Asian entrepreneurs and those involved with the entrepreneurial process as well as in-depth interviews with Asian entrepreneurs· It is divided into six sections. The first introduces the book and provides a background to Entrepreneurship in an Asian context, and introduces the key themes to be explored. The next four provide the main body of the book and deal with stages of entrepreneurial business: birth, adolescence, adulthood, and maturity.· Style is balanced between the depth required for those keen to study Asian entrepreneurs and the appeal and layout attractive to the more casual or busy reader who may be looking to utilise their time on a long-haul flight to pick up some quick insights About The Book: Entrepreneurial processes are relevant not only to start up businesses but also to every stage of business development and growth. Mastering Business in Asia: Entrepreneurship is designed to provide insight into issues and themes in Asian businesses which are relevant not only to Asian entrepreneurs of all stages of business development, but also to those doing business with Asian companies. The combination of in-depth discussions with Asian entrepreneurs, together with the insight provided by the authors and their advisers, provides a new approach to understanding the key issues of this important subject.
Author: 장대련(DEA RYUN CHANG)
Publisher: Yonsei University Press
ISBN: 8968501076
Category :
Languages : ko
Pages : 326
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Book Description
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Author: Peter Nixon
Publisher: John Wiley & Sons
ISBN: 1118499158
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
The book consolidates the practical tips and concepts that shaped the authors work with organizations and individuals around the world. It is written to allow people to benefit from what hitherto was only available to some of the wealthiest organizations. The ideas presented in this book will help the reader better conduct dialogue with themselves and others leading to optimal outcomes for all. Written for the mass market, this book is a must-read for CEO's and senior staff. It reinvigorates the trainer's approach to interactions with people on all spectrums within the negotiation.
Author: Peggy Kenna
Publisher: Contemporary Books
ISBN:
Category : Business ethics
Languages : en
Pages : 68
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Book Description
'Business Korea' offers a smooth and problem-free transition between the American and South Korean business cultures. A concise, at-a-glance comparison of business styles, practices and social customs.
