Author: Robert E. Branson
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
Author: Richard Louis Kohls
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 650
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Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Author: V. James Rhodes
Publisher:
ISBN: 9781616004262
Category :
Languages : en
Pages : 384
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Book Description
Author:
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 408
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Book Description
Author: S.B. Verma
Publisher: Scientific Publishers
ISBN: 9386102951
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.
Author: Richard Louis Kohls
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Author: Richard Louis Kohls
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 458
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Book Description
Location: Aggie West Library!
Author: United States. Agricultural Marketing Service
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 20
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Book Description
Author: Jagdish Prasad
Publisher: Mittal Publications
ISBN: 9788170997375
Category : Agriculture
Languages : en
Pages : 388
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Book Description
Author: V. James Rhodes
Publisher: Holcomb Hathaway Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR
