Marketing Strategies And Distribution Channels For Foreign Companies In Japan PDF Download
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Author: Erich Batzer
Publisher: Routledge
ISBN: 0429714149
Category : Political Science
Languages : en
Pages : 268
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Book Description
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Author: Erich Batzer
Publisher: Routledge
ISBN: 0429714149
Category : Political Science
Languages : en
Pages : 268
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Book Description
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Author: Michael R. Czinkota
Publisher: Irwin Professional Publishing
ISBN:
Category : Japan
Languages : en
Pages : 352
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Book Description
A roadmap of how the Japanese distribution system works and how to successfully market products in Japan.
Author: George Fields
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Author: Ian Melville
Publisher: Routledge
ISBN: 1136379878
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 594
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Book Description
Author: Philippe Huysveld
Publisher: Lulu.com
ISBN: 1326960776
Category : Business & Economics
Languages : en
Pages : 92
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Book Description
This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
Author: Matthias Kipping
Publisher: Routledge
ISBN: 1134441398
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.
Author: J. Woronoff
Publisher: Springer
ISBN: 0333978080
Category : Social Science
Languages : en
Pages : 179
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Book Description
Jon Woronoff - an acknowledged authority in Japanese economy and society - provides insight into crucial aspects of doing business in Japan, and advice on how to succeed in a very difficult market. The book provides insight into crucial aspects of doing business in Japan and advice on how to succeed in a very difficult market. It follows the process from initial contact, to the first visit, to the creation of a fully-fledged operation in Japan. Emphasis is placed on how to break into the distribution system, set up a local company, acquire an existing company, recruit and manage Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary investor.
Author: Takeshi Kikuchi
Publisher: Psychology Press
ISBN: 9781560247029
Category : Marketing channels
Languages : en
Pages : 136
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Book Description
In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. These scholars have not only closely studied these systems for many years and in numerous cases worked in them, but have also, as consumers, relied on these channels to meet their needs. This combination of scholarship and experience is an ideal synergy that is unmatched in the existing literature on Japanese distribution channels. It stands in stark contrast to other books on Japanese distribution where foreign researchers spend a few weeks or months visiting Japan and then become "instant experts" on Japanese distribution by writing about what they have seen. Although there are many misconceptions about Japanese distribution channels, this first and only guidebook in English on the subject clarifies many of these misconceptions. The authoritative contributors reveal a great depth of insight on many aspects of distribution systems in Japan, including: structure of Japanese distribution channels nature of Japanese markets public policy toward distribution changes in distribution structure environmental effects on distribution intrachannel relationships in Japan business practices in Japan effects on distribution channels from Toys "R" Us trends and problems in Japanese distribution Those who seek an understanding of Japanese distribution channels--international business executives from top to middle management, marketing managers, export managers, government officials, consultants, academics and students--benefit from reading this penetrating analysis. The depth of expertise and insight provided by Japanese research scholars who have studied, worked in, and relied on Japanese distribution channels throughout their lifetimes cannot be found in any other source. Business executives, academics, consultants, government officials, and any serious students of Japanese distribution channels can significantly enhance their knowledge from reading this authoritative book.
Author: G. Akehurst
Publisher: Routledge
ISBN: 1136304762
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
