Marketing Research, Eighth Edition with SPSS Binder Ready Version PDF Download
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Author: McDaniel
Publisher: John Wiley & Sons
ISBN: 9780470418048
Category :
Languages : en
Pages : 0
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Author: McDaniel
Publisher: John Wiley & Sons
ISBN: 9780470418048
Category :
Languages : en
Pages : 0
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Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9781118009178
Category : Business & Economics
Languages : en
Pages :
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Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9780470418994
Category : Business & Economics
Languages : en
Pages :
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Author: Carl McDaniel
Publisher:
ISBN: 9780470509838
Category :
Languages : en
Pages :
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Author: David A. Aaker
Publisher:
ISBN: 9780470119228
Category :
Languages : en
Pages : 800
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Book Description
Author: Alvin C. Burns
Publisher: Pearson Higher Ed
ISBN: 129215327X
Category : Business & Economics
Languages : en
Pages : 499
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Book Description
For courses in global marketing. Marketing Research: The Fundamentals The 8th Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data. This edition has been condensed and reorganised for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Alvin C. Burns
Publisher:
ISBN: 9780134167404
Category : Marketing
Languages : en
Pages : 0
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Book Description
"Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data." --Amazon.
Author: V. Kumar
Publisher: Wiley
ISBN: 9780470506325
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Author: Alvin C. Burns
Publisher:
ISBN: 9780130351357
Category : Marketing - Recherche
Languages : en
Pages : 642
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Book Description
Suitable for undergraduate courses in marketing research, this textbook centres on online marketing research methods. Examples and applications are included throughout the text to help students understand how the Internet and new technologies have revolutionized the marketing research industry.
Author: Carl McDaniel
Publisher:
ISBN: 9781118475911
Category :
Languages : en
Pages : 478
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Book Description
In the eighth edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner's perspective, helping students learn how to use marketing research through a practical presentation of both theory an.
