Marketing Research, Eighth Edition with SPSS Binder Ready Version with SPSS Software and Binder Ready Survey Flyer Set PDF Download
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Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9781118009178
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9781118009178
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: McDaniel
Publisher: John Wiley & Sons
ISBN: 9780470418048
Category :
Languages : en
Pages : 0
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Book Description
Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9780470418994
Category : Business & Economics
Languages : en
Pages :
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Author: Carl McDaniel
Publisher:
ISBN: 9780470509838
Category :
Languages : en
Pages :
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Book Description
Author: David A. Aaker
Publisher:
ISBN: 9780470119228
Category :
Languages : en
Pages : 800
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Book Description
Author: Karine Charry
Publisher: Routledge
ISBN: 1315525526
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Author: Marko Sarstedt
Publisher: Springer
ISBN: 3642539653
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Author: Patrick De Pelsmacker
Publisher: Pearson Higher Ed
ISBN: 0273732285
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Author: Alvin C. Burns
Publisher: Allyn & Bacon
ISBN:
Category : CD-ROM diske
Languages : en
Pages : 732
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Book Description
Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.
Author: Alvin C. Burns
Publisher: Pearson Higher Ed
ISBN: 129215327X
Category : Business & Economics
Languages : en
Pages : 499
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Book Description
For courses in global marketing. Marketing Research: The Fundamentals The 8th Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data. This edition has been condensed and reorganised for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
