Marketing Research, Eighth Edition with SPSS Binder Ready Version Comp Set PDF Download
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Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9780470418994
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9780470418994
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: McDaniel
Publisher: John Wiley & Sons
ISBN: 9780470418048
Category :
Languages : en
Pages : 0
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Book Description
Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9781118009178
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Carl McDaniel
Publisher:
ISBN: 9780470509838
Category :
Languages : en
Pages :
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Book Description
Author: David A. Aaker
Publisher:
ISBN: 9780470119228
Category :
Languages : en
Pages : 800
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Book Description
Author: Alvin C. Burns
Publisher: Pearson Higher Ed
ISBN: 129215327X
Category : Business & Economics
Languages : en
Pages : 499
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Book Description
For courses in global marketing. Marketing Research: The Fundamentals The 8th Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data. This edition has been condensed and reorganised for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Alvin C. Burns
Publisher:
ISBN: 9780134167404
Category : Marketing
Languages : en
Pages : 0
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Book Description
"Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data." --Amazon.
Author: V. Kumar
Publisher: Wiley
ISBN: 9780470506325
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9780470055021
Category : Business & Economics
Languages : en
Pages : 720
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Book Description
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 816
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Book Description
Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research.
