Author: Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
Book Description
Marketing in the Federal Republic of Germany and West Berlin
Author: Selling Modernity
Author: Pamela E. SwettPublisher: Duke University Press
ISBN: 9780822340690
Category : Business & Economics
Languages : en
Pages : 396
Book Description
DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Marketing in the Federal Republic of Germany
Author: Publisher:
ISBN: 9780160311772
Category : Export marketing
Languages : en
Pages : 47
Book Description
Economic Developments in the Federal Republic of Germany and West Berlin, 1962
Author: United States. Bureau of International CommercePublisher:
ISBN:
Category :
Languages : en
Pages : 8
Book Description
Selling Modernity
Author: Pamela Swett LeighningerPublisher: Duke University Press
ISBN: 0822390353
Category : History
Languages : en
Pages : 387
Book Description
The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Monthly Catalog of United States Government Publications
Author: United States. Superintendent of DocumentsPublisher:
ISBN:
Category : Government publications
Languages : en
Pages :
Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Guide to the Market of the Federal Republic of Germany
Author: Monthly Catalogue, United States Public Documents
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 832
Book Description
Market and Marketing in the Federal Republic of Germany
Author: Christian WilhelmsPublisher:
ISBN: 9783878951001
Category : Germany (West)
Languages : en
Pages : 253
Book Description
Construction Review
Author: Publisher:
ISBN:
Category : Construction industry
Languages : en
Pages : 64
Book Description
Issues for 1955 accompanied by supplement: Construction volume and costs, 1915-1954.
