Marketing in Japan

Marketing in Japan PDF Author: Ian Melville
Publisher: Routledge
ISBN: 1136379878
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Marketing in Japan

Marketing in Japan PDF Author: Ian Melville
Publisher: Routledge
ISBN: 1136379878
Category : Business & Economics
Languages : en
Pages : 272

View

Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Marketing in Japan

Marketing in Japan PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 45

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Women and the Labour Market in Japan's Industrialising Economy

Women and the Labour Market in Japan's Industrialising Economy PDF Author: Janet Hunter
Publisher: Routledge
ISBN: 1134432003
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
During the period of industrialisation in Japan from the 1870s to the 1930s, the textile industry was Japan's largest manufacturing industry, and the country's major source of export earnings. It had a predominantly female labour force, drawn mainly from the agricultural population. This book examines the institutions of the labour market of this critical industry during this important period for Japanese economic development. Based on extensive original research, the book provides a wealth of detail, showing amongst other things the complexity of the labour market, the interdependence of the agricultural and manufacturing sectors, and the importance of gender. It argues that the labour market institutions which developed in this period had a profound effect on the labour market and labour relations in the postwar years.

Marketing and Consumption in Modern Japan

Marketing and Consumption in Modern Japan PDF Author: Kazuo Usui
Publisher: Routledge
ISBN: 1134350740
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Marketing in Japan

Marketing in Japan PDF Author: Ian Melville
Publisher: Routledge
ISBN: 0750641452
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan. Aimed at firms of all sizes wishing to enter or expand in Japan. Is written by someone who has already been successful in this area. Focus is on the mechanics of marketing and distribution, not generalities about the market.

Japan's Tuna Market

Japan's Tuna Market PDF Author: Sunee C. Sonu
Publisher:
ISBN:
Category : Tuna
Languages : en
Pages : 61

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Japan's Agricultural Marketing and Trade

Japan's Agricultural Marketing and Trade PDF Author: Mary E. Lassanyi
Publisher:
ISBN:
Category : Japan
Languages : en
Pages : 14

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Japan Marketing and Trade, Current Assessment

Japan Marketing and Trade, Current Assessment PDF Author: Mary E. Lassanyi
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 10

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Trends in Japan's Farm Market

Trends in Japan's Farm Market PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 32

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Book Description


Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan

Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan PDF Author: Jeannette Wilhelmy
Publisher: Tectum Wissenschaftsverlag
ISBN: 3828857817
Category : Business & Economics
Languages : en
Pages : 474

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Book Description
The importance of knowledge for multinational corporations is indisputable. While the business functions of research, development and production have been studied intensely for knowledge transfers, marketing has not been in the focus of knowledge management research. Jeannette Wilhelmy targets this research gap with a qualitative study on marketing knowledge transfers in multinational corporations in Japan. The qualitative data set is analyzed with NVivo8 qualitative research software. The author combines Kohlbacher's marketing knowledge concept with the characteristics of Japanese knowledge management and marketing, analyzing the backgrounds and relationships which influence marketing knowledge transfers in MNCs.