Author: Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 46
Book Description
Marketing in Japan
Author: Marketing in Japan
Author: Ian MelvillePublisher: Routledge
ISBN: 1136379878
Category : Business & Economics
Languages : en
Pages : 270
Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Leveraging Japan
Author: George FieldsPublisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
International Marketing
Author: Gunter A. PauliPublisher:
ISBN:
Category : Corporations, Foreign
Languages : en
Pages : 34
Book Description
International Marketing. Theory of capturing Japans market
Author: Patrick NiedenführPublisher: GRIN Verlag
ISBN: 3656595488
Category : Business & Economics
Languages : en
Pages : 36
Book Description
Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Marketing and Consumption in Modern Japan
Author: Kazuo UsuiPublisher: Routledge
ISBN: 1134350740
Category : Business & Economics
Languages : en
Pages : 277
Book Description
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Marketing Strategies And Distribution Channels For Foreign Companies In Japan
Author: Erich BatzerPublisher: Routledge
ISBN: 0429714149
Category : Political Science
Languages : en
Pages : 268
Book Description
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Marketing Opportunities in Japan
Author: DentsūPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 222
Book Description
Relentless
Author: Johny K. JohanssonPublisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 232
Book Description
The authors make the analogy with Zen practice, rather than rational analysis.
Honoring the Customer
Author: Robert M. MarchPublisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Book Description
The greatest obstacle to selling to the Japanese has been and will continue to be cultural, not legal. Written by an expert with years of consulting experience in Japan, Honorable Customer will help businesspeople capitalize on the enormous potential of this market. Packed with fascinating case studies of Western successes and failures in the Japanese market.
