Market Research Handbook for Health Care Professionals PDF Download
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Author: Paul H. Keckley
Publisher: Health Forum Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Author: Paul H. Keckley
Publisher: Health Forum Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Author: Mary Hickson
Publisher: John Wiley & Sons
ISBN: 1118708032
Category : Medical
Languages : en
Pages : 200
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Book Description
The Research Handbook for Health Care Professionals is theessential guide to the entire research process for students andpractitioners alike. From conceiving an idea for a project towriting up the findings for publication, the book offers anoverview of each stage plus hints and tips, recommendations forfurther reading and examples spanning a wide range of healthprofessions. The book comprises three sections: Getting Started, Doing YourResearch and Writing Up and Dissemination, and includes chapters onkey topics such as formulating your research question, writing theinitial research protocol, application for ethical approval,research governance, collecting your data, research methods andpreparing a poster for a conference.
Author: Robert Chatburn
Publisher: Jones & Bartlett Learning
ISBN: 0763778052
Category : Medical
Languages : en
Pages : 394
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Book Description
"Handbook for Health Care Research, Second Edition, provides step-by-step guidelines for conducting and analyzing research, teaching students and practitioners how to implement research protocols and evaluate the results even if they lack experience or formal training in the research process. Features include easy reference of basic research procedures and definitions as well as information on how to determine the proper test to use and how to format information for computer entry. Statistical procedures and published findings are illustrated with real-world examples from health care practice in this user-friendly resource. Readers will also learn the research basics necessary to understand scientific articles in medical journals and discover how to write abstracts that will pass peer review. Handbook for Health Care Research, Second Edition, is an excellent tool to help students and practitioners become "educated consumers" of research and apply the principles of scientific analysis to provide a sound basis for patient care." --Book Jacket.
Author: Jie Xu
Publisher: iUniverse
ISBN: 0595364012
Category : Markedsanalysebranche
Languages : en
Pages : 204
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Book Description
The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.
Author: Richard Kendall Miller
Publisher:
ISBN: 9781577832720
Category : Health planning
Languages : en
Pages : 601
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Book Description
Author: Paul N Hague
Publisher: Kogan Page Publishers
ISBN: 0749445947
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Author: Vithala R. Rao
Publisher: Edward Elgar Publishing
ISBN: 1848447442
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author:
Publisher:
ISBN: 9781577832645
Category :
Languages : en
Pages :
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Book Description
Author: Eric N. Berkowitz
Publisher: Irwin Professional Publishing
ISBN: 9781557386427
Category : Marketing research
Languages : en
Pages : 0
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Book Description
Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these techniques. Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates.
Author: Richard Kendall Miller
Publisher:
ISBN: 9781577831440
Category : Health planning
Languages : en
Pages : 290
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Book Description
This handbook is a strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
