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Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
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Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
Get Book
Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author: S. Medlik
Publisher: Elsevier
ISBN: 1483103722
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Managing Tourism presents research studies that analyze the trends and information on the wide spectrum of tourism activities and industries. The book is comprised of 30 chapters that are organized into 10 parts. Part One discusses the future, impacts, and significance of tourism and Part Two deals with business growth and development. The text also tackles governments, markets, and industries, and then discusses product concepts. The air transport competition is also explained in the book. Subsequent parts cover tourist management and technologies. The last two parts tackle the Third World issues and the limits and threats to tourism. The book will be of great interest to readers concerned with the various aspects of tourism.
Author: Stephen Page
Publisher: Routledge
ISBN: 1136433929
Category : Business & Economics
Languages : en
Pages : 593
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Book Description
Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation, government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.
Author: C. Michael Hall
Publisher: Routledge
ISBN: 1135983879
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
As one of the world’s largest industries, tourism carries with it significant social, environmental, economic and political impacts. Although tourism can provide significant economic benefits for some destinations, the image of tourism as a benign and environmentally friendly industry has often been challenged. There is a clear and growing body of evidence that suggests that the effects of tourism development are far more complex than policy-makers usually suggest and that the impacts of tourism occur not just at the destination but at all stages of a tourist’s trip. Furthermore, tourism does not exist in a vacuum. Broader social and environmental changes also shape the form, growth and experience of tourism development. This text provides a clear, accessible and up-to-date synthesis of tourism’s role in our contemporary world, both as an agent of change, and as a response to it. Tourism-related change is approached from a framework that illustrates the changing environments in which they occur, including the spatial scale of such impacts and the effects of these impacts over time. This framework is then applied to the economic, socio-cultural and physical dimensions of tourism. After examining the different forms of tourism-related impacts, the book then discusses the role of planning as part of an integrated approach to the mitigation of undesirable impacts and the maximization of the desirable benefits of tourism development. Case studies and illustrations from a variety of locations from around the world are used throughout the book to exemplify key themes and issues; additionally figures and tables serve to elucidate statistical data. Understanding and Managing Tourism Impacts illustrates that when well managed tourism can make a positive contribution to destinations. The books use of issues of scale, time and form to illustrate the effects of tourism provide an accessible and significant reminder that tourism’s impacts vary over time and space, affects both the visitor and the host community, and can be unpredictable in its consequences. Chapter objectives, recommended readings, and links to web-based material help students, practitioners and researchers to grasp the broader implications of tourism development in today's world. With tourism increasingly being implicated as a factor in climate and environmental change, and with the benefits and costs of tourism as a form of economic development being examined more closely than ever, this book provides a timely contribution to help clarify the potentials and pitfalls of contemporary tourism.
Author: Rodolfo Baggio
Publisher: Routledge
ISBN: 113492612X
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today’s tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector. This book was originally published as a special issue of Anatolia.
Author: Fred P. Bosselman
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 324
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Book Description
Tourism is by many measures the world's largest and fastest growing industry, and it provides myriad benefits to hosts and visitors alike. Yet if poorly managed, tourism can have serious negative impacts on tourist communities-their environment, physical appearance, economy, health, safety, and even their social values. Managing Tourism Growth analyzes and evaluates methods by which communities can carefully control tourism in order to maximize the positive aspects while minimizing the detrimental effects. The authors offer vivid examples of the ways in which uncontrolled tourism can adversely affect a community, and explain how to create an effective strategy that can protect tourism resources for current and future generations. Specific chapters provide detailed descriptions and evaluations of various approaches that communities around the world have successfully used. The authors examine alternative legal and regulatory measures, management techniques, and incentives that target tourism growth at all levels, from the quality of development, to its amount and rate of growth, to the locations in which it takes place. Approaches examined include: quality differentiation, performance standards, and trade-off strategies; preservation rules, growth limitations, and incremental growth strategies; expansion, dispersal, and concentration strategies, and identification of new tourism resources. The final chapter presents a concise and useful checklist of the elements of successful strategies that can help guide destination communities in the planning process. An outstanding feature of the book is the numerous and varied case studies it offers, including Santa Fe, New Mexico; Milford Sound, New Zealand; Nusa Dua, Bali; Great Barrier Reef, Australia; Sanibel, Florida; Canterbury, England; Republic of Maldives; Bruges, Belgium; Times Square, New York; Papua New Guinea; Park City, Utah; Whistler, British Columbia; and many others. The depth and accessibility of information provided, along with the wealth of global case studies, make the book must-reading for planning professionals, government officials, tourism industry executives, consultants, and faculty and students of geography, planning, or tourism.
Author: B. Prideaux
Publisher: CABI
ISBN: 1845930150
Category : Hospitality industry
Languages : en
Pages : 357
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Book Description
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Author: Vanessa GB Gowreesunkar
Publisher: Emerald Group Publishing
ISBN: 1800715137
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Author: Batabyal, Debasish
Publisher: IGI Global
ISBN: 1522557733
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Different tourism sites and destinations require different management approaches to maintain resources for both tourists and native populations. Through evaluating ongoing patterns in the industry, businesses are able to maintain an equilibrium between the local community and tourist populations. Managing Sustainable Tourism Resources is a scholarly publication that takes an in-depth look at the different aspects of tourism as well as its impacts on cultural awareness, ecological harmony, and diversity. Additionally, it analyzes the operational functions within varying types of tourism and business strategies including women entrepreneurship, tourism in national parks and sanctuaries, and sustainable management. This book is a vital resource for entrepreneurs, policy makers, managers, economists, business professionals, academicians, and researchers seeking coverage on the management and sustainable tourism.
Author: Jeff Wilks
Publisher: Routledge
ISBN: 113638135X
Category : Technology & Engineering
Languages : en
Pages : 266
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Book Description
Managing Tourist Health is a seminal study which combines a range of state of the art reviews of the issues facing tourism managers and professionals in the fast growing area of tourist health and safety. An international range of contributors, each a specialist in their chosen field, have written papers for this book to explain many of the complex issues affecting tourists, the tourism industry and governments in ensuring tourism is viewed as a safe and enjoyable experience for all. The contributors have a wealth of interdisciplinary experience ranging from medicine, law, tourism research, safety science, ergonomics, management, consultancy among other cognate areas of study. Future research directions are examined in many of the chapters together with current state of the art knowledge in relation to key studies. The editors have worked in this area of research since the late 1980s and have accumulated a wide range of academic, professional and consultancy experience for governments and the private sector. The book extends this understanding through a multi-disciplinary perspective combining some of the leading researchers who have published in this area since the emergence of tourist health as a legitimate area of study in the 1970s.
