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Author: Helmut Maucher
Publisher: Campus Verlag
ISBN: 3593414856
Category : Business & Economics
Languages : de
Pages : 201
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Book Description
Helmut Maucher stand fast 20 Jahre an der Spitze des Nestlé- Konzerns. Er hat das Unternehmen in eine neue Dimension geführt und zu einem echten Weltkonzern gemacht. Hier präsentiert er die Essenz dessen, was man für ein richtiges und erfolgreiches Management wissen muss.
Author: Helmut Maucher
Publisher: Campus Verlag
ISBN: 3593414856
Category : Business & Economics
Languages : de
Pages : 201
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Book Description
Helmut Maucher stand fast 20 Jahre an der Spitze des Nestlé- Konzerns. Er hat das Unternehmen in eine neue Dimension geführt und zu einem echten Weltkonzern gemacht. Hier präsentiert er die Essenz dessen, was man für ein richtiges und erfolgreiches Management wissen muss.
Author: Helmut Maucher
Publisher: Campus Verlag
ISBN: 3593500256
Category : Biography & Autobiography
Languages : en
Pages : 352
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Book Description
In this book the authors share everything they consider to be successful management.
Author: Jean-Paul Thommen
Publisher: Versus Verlag
ISBN: 3039097121
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions: - What is the relevant macroeconomic context for a company? - What are the main characteristics of a company? - Which tasks does managing a company involve? - How important is the environment of a company? - Which goals does a company pursue? The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
Author: Sabrina Helm
Publisher: Springer Science & Business Media
ISBN: 9783642192661
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Author: Heinrich Anker
Publisher: iUniverse
ISBN: 1491756608
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Companies focus on maximizing short-term shareholder value, but that approach causes frequent economic crises that damage society. Economist Heinrich Anker argues that we should be working toward coevolution—or being of service to each other—which would promote growth for customers, employees, businesses, and society. One way companies can do this is by focusing on shared value, which is a concept that would give them a competitive advantage by linking business activities with a service to society. The Value Balance in Business™ approach is a way for firms of all sizes and ownership structures to succeed. Learn how the approach works, and get proven strategies to help employees find more meaning in their everyday work. By restoring the spiritual dimension to economics and everyday business, you’ll be taking an important step into not just making business more profitable, but it will make a difference. Embark on a road that leads to lasting prosperity for businesses, employees, and customers by creating shared value and becoming Wealthier Together.
Author: Hermann Simon
Publisher: Springer Science & Business Media
ISBN: 0387981470
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
Chapter 5: Customers, Products, Services . . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk Aspects . . . . . . . . . . . . . . . . . 135 Achieving Closeness to Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Product and Service Spectrum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Chapter 6: Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 What Does Innovation Mean?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 High Level of Innovativeness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Driving Forces of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 The Origin of Innovations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Leadership and Organizational Aspects of Innovation . . . . . . . . . . . . 179 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 7: Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Competitive Structure and Conduct . . . . . . . . . . . . . . . . . . . . . . . . . . 191 The Hidden Champions in the Light of Porter’s “Five Forces” . . . . . 195 Competitive Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Sustainability of Competitive Advantages . . . . . . . . . . . . . . . . . . . . . . 203 Demonstration of Competitive Superiority . . . . . . . . . . . . . . . . . . . . 205 Competitive Edge and Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 Sparring Partners for Competitive Fitness . . . . . . . . . . . . . . . . . . . . . . 214 Excessive Competitive Orientation . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218 Chapter 8: Financing, Organization, and Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Financing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Contents ix Organization of the Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249 Entrepreneurial Clusters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253 Chapter 9: Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Job Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Corporate Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260 Quali?cations and Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274 Creativity of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278 Recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282 Chapter 10: The Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285 Structures of Ownership and Leadership . . . . . . . . . . . . . . . . . . . . . . 286 How Crucial Is Leadership? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Leadership Continuity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Young to the Top . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293 Powerful Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294 Internationalization of Management . . . . . . . . . . . . . . . . . . . . . . . . . . 298 Personalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Leadership Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305 Management Succession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310 Chapter 11: Hidden Champions: Audit and Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 What Is Strategy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champion Strategy: For Whom? . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champions – Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325 Strategies for Value Propositions and Pricing . . . . . . . . . . . . . . . . . . . 335 Organization and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Author: Ulrich Zwygart
Publisher: Lulu.com
ISBN: 1291779647
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Ulrich F. Zwygart offers an essential insight to the financial crisis that provides ample food for thought. He criticizes homo oeconomicus, the model of individual rationality, and contrasts it with the ideal of critical reflective rationality. This is about reason-based thinking, that involves a limitation of one's own activities and the evaluation of the subsequent cost of decisions. The author introduces twelve famous managers from the financial services, such as Richard Fuld, Fred Goodwin, Jon Corzine and Marcel Ospel, analyzes their actions based on neurological findings, social- and cultural-science, psychological and economic insights and describes conflicting challenges such as egomania, eroticism, experiences, emotions, one-dimensionality, successes, agents and rapture. Subsequently he raises the question of responsibility: Who is accountable for the development of top managers and how can ethical conduct be implemented in the field of management?
Author: Fredmund Malik
Publisher: Campus Verlag
ISBN: 3593411547
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Fredmund Malik has become the leading analyst of, and expert on Management in Europe (...). He is a commanding figure - in theory as well as in the practice of Management. Peter Drucker Man-made organizations such as businesses and other societal institutions can function autodynamically, in the same way as modern technology steers, regulates and controls itself. With this book, Fredmund Malik offers insight into his cybernetic toolkit, along with instructions for its use. General systems policy and master controls are the key functions of future corporate policy and corporate governance. Fredmund Malik shows how organizations have to be organized so they can subsequently organize themselves. With this book series he presents his cybernetic general management system for the age of complexity. "With this book, Malik lives up to his reputation as a mastermind." Financial Times Deutschland
Author: Lukas Goretzki
Publisher: Routledge
ISBN: 1317377044
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
There is considerable national variation in the professionalization and status of the management accountant. Although researchers from different countries have contributed to our knowledge about tasks and roles, we have limited insights into the development, education, and socio-cultural influences in different countries and surprisingly little is known about the local and national contexts in which these roles are learned and performed. This book bridges this research gap using two complementary perspectives. The first part explores management accountants in a range of different national contexts, providing information about country-specific historical developments and educational standards as well as specific roles and tasks. The second part focusses on important global developments that will increasingly impact management accountants in the future, such as sustainability, the financial crisis, technology and changing roles. By combining local context with a global overview, this insightful volume provides an agenda for future research which will be of great interest to scholars and advanced students in management accounting throughout the world.
Author: HUGHES (and KIMBER ( ))
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
