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Author: Kurt Gaubinger
Publisher: Springer
ISBN: 3642543766
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Author: Kurt Gaubinger
Publisher: Springer
ISBN: 3642543766
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Author: Jutta Saatweber
Publisher: Symposion Publishing GmbH
ISBN: 3863294297
Category :
Languages : de
Pages : 539
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Book Description
Quality Function Deployment ist ein sehr nützliches Management-Werkzeug: Es versetzt Unternehmen in die Lage, Kundenwünsche besser zu erkennen und Produkte schneller zu entwickeln. Die vorliegende dritte, vollständig aktualisierte und erweiterte Auflage vermittelt Anwendern in Produktions- und Dienstleistungsunternehmen ein solides Grundwissen über QFD. Die Autorin zeigt anschaulich, wie die”Stimme des Kunden“im gesamten Unternehmen hörbar gemacht und in innovative Produkte und Dienstleistungen umgesetzt wird. QFD fördert nicht nur die Kreativität der Mitarbeiter, sondern belebt auch deren Innovationsgeist und das Zusammenwirken aller am Produktentwicklungsprozess beteiligten Mitarbeiter. Auf diese Weise rücken Marketing, Entwicklung, Produktion, Einkauf, Vertrieb und Service enger zusammen. Der systematische, detailreiche und zugleich praxisnahe Aufbau des Buches vermittelt dem Leser nicht nur methodische Grundkenntnisse, sondern befähigt ihn, QFD im eigenen Unternehmen einzuführen und anzuwenden.
Author: Ludwig Theuvsen
Publisher: BRILL
ISBN: 9086866050
Category : Technology & Engineering
Languages : en
Pages : 509
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Book Description
This publication comprises material on recent studies on quality management in agri-food chains. Due to several food crisis’s (e.g. BSE, Foot-and-Mouth disease) and growing demands for food quality and safety, quality management systems and quality assurance schemes have been widely adopted in different countries in recent years. Scientific knowledge about the features, the acceptance and the effectiveness and efficiency of these newly introduced quality management initiatives, has remained scarce until now. The material by experts in the field, focuses on the evaluation of quality management systems and quality assurance schemes. The main issues are the costs and benefits of quality management given the influence of the public sector and consumers' expectations about food quality and safety. Not only are benchmarking and harmonisation methods examined with regard to their impact on the effectiveness of quality assurance schemes, but, also the role of trust, cooperation and integration for efficient quality management is discussed. Different economic theories such as microeconomics, organization and marketing theory as well as advanced statistical methods are applied. Concepts are discussed from the various points of view of industrialised, export-oriented and developing countries throughout the book. The information in this book give a comprehensive review of quality management concepts in food chains and highlight future research directions from a global perspective. This book is of interest to all those who concern themselves with the topic, be it in academia or in the professional sector.
Author: Jutta Saatweber
Publisher:
ISBN: 9783446190115
Category :
Languages : de
Pages : 302
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Book Description
Author: Piet Lens
Publisher: IWA Publishing
ISBN: 1843390922
Category : Science
Languages : en
Pages : 544
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Book Description
The increasing demand for energy and the related environmental concerns are the main drivers for the strong interest in Biomass Fermentation towards usage in Fuel Cells. The integration of Biomass Fermentation (BF) and Fuel Cells (FC) technology creates a new and interdisciplinary research area. Due to their high efficiency Fuel Cells are therefore considered as a strategic technology for future energy supply systems. The fact that biomass is a renewable source of energy in combination with the most efficient energy conversion system (FC) makes this combination unique and advantageous. This book has a clear orientation towards making products of our waste. Biofuels for Fuel Cells comes at a time when this field is rapidly developing and there is a need for a synthetising book. The holistic and multidisciplinary description of this topic, including discussion of technological, socio-economic, system analysis and policy and regulatory aspects, make this book the definitive work for this market. Biofuels for Fuel Cells will cross-link scientists of all fields concerned with Biomass Fermentation, Fuel Upgrading and Fuel Cells at European and World level.
Author: Eberhard Abele
Publisher: Springer Science & Business Media
ISBN: 1846280869
Category : Technology & Engineering
Languages : en
Pages : 319
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Book Description
Development of environmentally friendly products gains an increasing - portance in science and in industry. While product development was strongly dedicated to achieve quality, cost and time targets, environmental issues indirectly had always been under consideration by engineers, see Fig. 1. Furthermore a methodology for the development of environm- tally sound products was missing. Despite of significant progress in using computer aided tools for product development and design, environmental aspects were attended. Computer aided tools typically do not include methods for considering environmental issues enabling the designer to - sess a product’s environmental effects. Fig. 1. Vision of Environment as a key target for product development v vi Preface Product related environmental issues are getting more and more political and public awareness. Development of environmentally friendly products has become an action item for both, politics and industry (UNFCCC 1997). Energy consumption is on the agenda and covers pollution and resource saving. Typical topics of directives of the European Union are waste, noise, air pollution, water, nature and biodiversity, soil protection, civil protection and climate change. After the translation into national law the development of environmentally friendly products is a basic approach to contribute to the fulfilment of the topics mentioned above. In the European Community a “Communication from the Commission to the Council and the European Parliament” on “Integrated Product Policy” was adopted on th 18 June 2003 (EC 2003).
Author: Manfred Bruhn
Publisher: Springer Nature
ISBN: 3662670321
Category : Electronic books
Languages : en
Pages : 645
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Book Description
This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality management for services, which is consistently oriented to the management process with the phases of analysis, planning, control, implementation and controlling of quality management. Core parts of the book are procedures for measuring service quality, instruments for controlling quality and expectation management, the implementation of quality management based on ISO 9000 ff. standards as well as the EFQM model, and comprehensive quality controlling to ensure effectiveness and efficiency. In the previous editions to date, the work has evolved into a handbook and can be used as a reference work for the various topics of quality management for services. Individual topics of quality management or the respective chapters can be worked through independently of each other. The contents Principles of quality management for services Analysis of service quality Planning and control of quality management for services Implementation of quality management for services Quality controlling for services The author Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics of the University of Basel (Switzerland) and Honorary Professor at the Technical University of Munich (Germany). The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Author: Margit Enke
Publisher: Springer Nature
ISBN: 3030906574
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Author: Klaus J. Aumayr
Publisher: Springer Nature
ISBN: 3658382767
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn Sie im Bereich Vertrieb arbeiten, ist dieser Sammelband genau das Richtige für Sie. Er vereint alle zwölf Ausgaben der Sales Excellence aus dem Jahr 2018, der wichtigsten Fachzeitschrift für Vertrieb in Deutschland. Jeden Monat werden dort aktuelle Problemstellungen dieses Bereiches von bekannten Autoren behandelt. Häufig spielen dabei Themen wie Kundenbetreuung und Vertriebsprozesse eine entscheidende Rolle. Der Sammelband richtet sich an alle, die mit Vertrieb zu tun haben, beispielsweise Geschäftsführer, Vertriebsmitarbeiter oder Handelsvertreter. Sales Experience sammelt nicht nur sorgfältig recherchierte Fachinformationen, sondern bietet dem Leser darüber hinaus auch hilfreiche Tipps für die praktische Umsetzung.
Author: Georg Herzwurm
Publisher: Springer Science & Business Media
ISBN: 9783528057367
Category : Computers
Languages : en
Pages : 318
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Book Description
Software development is becoming increasingly complex and dynamic. The Requirements Engineering process has to integrate know-how from customers and developers and focus on the essentials. Quality Function Deployment (QFD) fulfils these needs. The objective of QFD is a software which does not include all that is technically possible, but only the features that are important for success. Requirements engineering with QFD is goal-oriented, fast, flexible and customer-focused.
