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International Business Scholarship

International Business Scholarship PDF Author: Jean J. Boddewyn
Publisher: Emerald Group Publishing
ISBN: 0762314702
Category : Business & Economics
Languages : en
Pages : 431

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Book Description
The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.