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Author: Claudio A. Saavedra
Publisher: Springer
ISBN: 3319306103
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author: Claudio A. Saavedra
Publisher: Springer
ISBN: 3319306103
Category : Business & Economics
Languages : en
Pages : 423
Get Book
Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author: Foued Cheriet
Publisher: John Wiley & Sons
ISBN: 1119777410
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Author: Santiago Carbó-Valverde
Publisher: Springer Nature
ISBN: 3031329317
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
This book aims to enrich the banking and finance literature by gathering insights in new research topics being undertaken in the aftermath of the Covid-19 pandemic. The book spans all the major research fields in finance and banking with a particular focus on corporate governance, sustainability and innovation. The book brings together academics at a range of European universities and stems from research presented at the 2022 Annual Conference of the Wolpertinger Club. The first part focuses on the impact of banks’ corporate governance practice on their performance, including pay gaps as well as diversity and ESG policies. The second part examines how banks are conducting their green transition with topics including reputational risk, greenwashing, green bonds, and ESG scores. The final section of the book considers the role of digitalization and innovative technologies in creating unprecedented disruption in the banking sector. This edited collection is valuable to those researching in finance, banking and business, as well as policymakers and operational decision makers at financial institutions.
Author:
Publisher: Emerald Group Publishing
ISBN: 1846630665
Category : Mobile computing
Languages : en
Pages : 100
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Book Description
In international comparisons the Nordic countries tend to stand out as major producers and users of information and communication technology (ICT), especially in the field of mobile telecommunications. There is a common understanding the Nordic countries were particularly well-placed to enter the booming telecommunications industry of the 1980s due to a combination of advanced demand, institutional and societal set-ups that characterize these countries. But this e-book suggests that the technological and business setting of the Nordic mobile communications is undergoing fundamental changes wit.
Author: S. Shanmugasundaram
Publisher: I K International Pvt Ltd
ISBN: 9381141932
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Entering an export business requires careful planning, management commitment, knowledge on capital and market know-how, competitive pricing strategy and access to quality products. Export Challenges and Strategies in Indian Industry covers a wide range of topics relating to export business in India, viz., production challenges, procurement challenges, technological challenges, cost challenges, supply chain challenges, HR challenges, financial challenges, quality challenges, research & development challenges, international pricing challenges, infrastructure challenges, government policy challenges, international packing and marketing challenges, export shipping challenges, export marketing, WTO related issues, trade and non-trade barriers, market survey, India’s export potential, export competitiveness, market-related issues, policy issues, issues from Indian standard, issues relating to foreign direct investment, labour issues, and so on. This volume is an attempt to augment the existing resources on export business.
Author:
Publisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 156
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Book Description
Provides an assessment of the changes in other energy industries that could occur as the result of restructuring in the electric power industry.
Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
ISBN: 1848554680
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Author: Richard Tilly
Publisher: Springer Science & Business Media
ISBN: 3642800149
Category : Business & Economics
Languages : en
Pages : 557
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Book Description
The EU Single Market and the opening up of Eastern Europe offer a chance to create a truly pan-European market economy. In this respect, many lessons can be learned from early 20th-century developments in Europe. Bearing this in mind, the authors analyze the fragility of international trade, financial investment and foreign relations in and across Europe, from both a contemporary and historical perspective. In a period of increased migration and higher capital mobility, the major OECD countries are faced with such issues as monetary integration, the role of banks and the requirement for structural adjustment. Even more complex is the integration of Russia. Policymakers and the business community alike are presented simultaneously with unique opportunities and unique challenges - with old and new pitfalls looming.
Author: Roger Hayter
Publisher: McGill-Queen's Press - MQUP
ISBN: 0886291283
Category : Australia
Languages : en
Pages : 352
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Book Description
Provides a comparative analysis of the economies of Australia and Canada.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 790
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Book Description
