Imagining Gender, Nation and Consumerism in Magazines of the 1920s

Imagining Gender, Nation and Consumerism in Magazines of the 1920s PDF Author: Rachael Alexander
Publisher: Anthem Press
ISBN: 1785273493
Category : Literary Criticism
Languages : en
Pages : 340

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Book Description
Offering the first comparative study of 1920s’ US and Canadian print cultures, ‘Imagining Gender, Nation and Consumerism in Magazines of the 1920s’ comparatively examines the highly influential ‘Ladies’ Home Journal’ (1883–2014) and the often-overlooked ‘Canadian Home Journal’ (1905–1958). Firmly grounded in the latest advances in periodical studies, the book provides a timely contribution to the field in its presentation of a transferrable transnational approach to the study of magazines. While Canadian magazines have often been viewed, unflatteringly and inaccurately, as merely derivative of their American counterparts, Rachel Alexander asserts the value of an even-handed consideration of both. Such an approach acknowledges the complexity of these magazines as collaborative texts, cultural artefacts and commercial products, revealing that while these magazines shared certain commonalities, they functioned in differing – at times unexpected – ways. During the 1920s, both magazines were changing rapidly in response to technological modernity, altering gender economies and the burgeoning of consumer culture. ‘Imagining Gender, Nation, and Consumerism in Magazines of the 1920s’ explores the influences, tensions and interests that informed the magazines’ construction of their audience of middle-class women as readers, consumers and citizens.

Imagining Gender, Nation and Consumerism in Magazines of the 1920s

Imagining Gender, Nation and Consumerism in Magazines of the 1920s PDF Author: Rachael Alexander
Publisher: Anthem Press
ISBN: 1785273493
Category : Literary Criticism
Languages : en
Pages : 340

Get Book

Book Description
Offering the first comparative study of 1920s’ US and Canadian print cultures, ‘Imagining Gender, Nation and Consumerism in Magazines of the 1920s’ comparatively examines the highly influential ‘Ladies’ Home Journal’ (1883–2014) and the often-overlooked ‘Canadian Home Journal’ (1905–1958). Firmly grounded in the latest advances in periodical studies, the book provides a timely contribution to the field in its presentation of a transferrable transnational approach to the study of magazines. While Canadian magazines have often been viewed, unflatteringly and inaccurately, as merely derivative of their American counterparts, Rachel Alexander asserts the value of an even-handed consideration of both. Such an approach acknowledges the complexity of these magazines as collaborative texts, cultural artefacts and commercial products, revealing that while these magazines shared certain commonalities, they functioned in differing – at times unexpected – ways. During the 1920s, both magazines were changing rapidly in response to technological modernity, altering gender economies and the burgeoning of consumer culture. ‘Imagining Gender, Nation, and Consumerism in Magazines of the 1920s’ explores the influences, tensions and interests that informed the magazines’ construction of their audience of middle-class women as readers, consumers and citizens.

Imagined Women

Imagined Women PDF Author: Rachael Alexander
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
This thesis offers a comparative study of U.S. and Canadian print cultures of the 1920s, through examination of the Ladies' Home Journal (1883-2014) and Canadian Home Journal (1905-1958) respectively. Drawing on recent scholarship in the field of periodical studies, this study considers these magazines as collaborative literary texts, cultural artefacts, and commercial products, bringing together aspects of literary studies and consumer culture theory. In doing so, it considers how these titles negotiated competing literary and commercial demands and the extent to which this was nationally specific. Canadian periodicals have often been viewed as merely derivative of their American counterparts. I argue here that this is not the case. While both titles make use of a similar range of miscellaneous content, and adhere to common conventions of the magazine form, the manner in which each makes use of the form to construct their imagined audience is notably different. This is particularly evident in the period of the 1920s, in the context of modernity and burgeoning consumer culture. The overlooked complexities of these magazines are revealed through comparative reading, and this thesis provides the first comparative study of American and Canadian mass-market magazines.

The Routledge Companion to Fashion Studies

The Routledge Companion to Fashion Studies PDF Author: Eugenia Paulicelli
Publisher: Routledge
ISBN: 0429554966
Category : Social Science
Languages : en
Pages : 532

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Book Description
This collection of original essays interrogates disciplinary boundaries in fashion, gathering fashion studies research across disciplines and from around the globe. Fashion and clothing are part of material and visual culture, cultural memory, and heritage; they contribute to shaping the way people see themselves, interact, and consume. For each of the volume’s eight parts, scholars from across the world and a variety of disciplines offer analytical tools for further research. Never neglecting the interconnectedness of disciplines and domains, these original contributions survey specific topics and critically discuss the leading views in their areas. They include discursive and reflective pieces, as well as discussions of original empirical work, and contributors include established leaders in the field, rising stars, and new voices, including practioner and industry voices. This is a comprehensive overview of the field, ideal not only for undergraduate and postgraduate fashion studies students, but also for researchers and students in communication studies, the humanities, gender and critical race studies, social sciences, and fashion design and business.

The Routledge Companion to the British and North American Literary Magazine

The Routledge Companion to the British and North American Literary Magazine PDF Author: Tim Lanzendörfer
Publisher: Routledge
ISBN: 1000513130
Category : Literary Criticism
Languages : en
Pages : 615

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Book Description
Encompassing a broad definition of the topic, this Companion provides a survey of the literary magazine from its earliest days to the contemporary moment. It offers a comprehensive theorization of the literary magazine in the wake of developments in periodical studies in the last decade, bringing together a wide variety of approaches and concerns. With its distinctive chronological and geographical scope, this volume sheds new light on the possibilities and difficulties of the concept of the literary magazine, balancing a comprehensive overview of key themes and examples with greater attention to new approaches to magazine research. Divided into three main sections, this book offers: • Theory—it investigates definitions and limits of what a literary magazine is and what it does. • History and regionalism—a very broad historical and geographic sweep draws new connections and offers expanded definitions. • Case studies—these range from key modernist little magazines and the popular middlebrow to pulp fiction, comics, and digital ventures, widening the ambit of the literary magazine. The Routledge Companion to the British and North American Literary Magazine offers new and unforeseen cross-connections across the long history of literary periodicals, highlighting the ways in which it allows us to trace such ideas as the “literary” as well as notions of what magazines do in a culture.

Women's Leisure in England, 1920-1960

Women's Leisure in England, 1920-1960 PDF Author: Claire Langhamer
Publisher: Manchester University Press
ISBN: 9780719057373
Category : History
Languages : en
Pages : 236

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Book Description
This study examines the complex relationship between women and leisure, drawing upon recent feminist theory. The text charts the changes in perception, representation and experiences of leisure for women between 1920 and 1960, and relates the changes to life cycle lines.

Forging the Bubikopf Nation

Forging the Bubikopf Nation PDF Author: Marina Vujnovic
Publisher: Peter Lang
ISBN: 9781433106286
Category : Press and politics
Languages : en
Pages : 252

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Book Description
The era between World Wars I and II set East-Central Europe on a path of a modernization that was opening up numerous possibilities for challenging the region's traditional politics and established gender roles. In interwar Yugoslavia, questions of ethnically driven nationalism dominated the public discourse, but the modernizing processes of industrialization and rising consumerism also opened up a small public space for the development of the women's press. The intuitive and change-driven Croatian journalist and novelist Marija Juric Zagorka led this parallel and alternative public discourse in Yugoslavia's most popular interwar women's magazine, Zenski list. Forging the Bubikopf Nation is a book about this magazine, its editor, and its readers as well as about the alternative visions of modernity that they were offering to the magazine's readers, both throughout Yugoslavia and within the diasporic communities in the United States and Canada during the thirteen years of the magazine's existence from 1925-1938. Sensitively written, but researched with great methodological rigor and from a range of theoretical perspectives, this is a must-read book for all of those who are interested in mass communication, history, gender, and politics and for those who want to better understand this pivotal time in the history of a highly complex and intriguing part of the world.

Women in Twentieth-Century Britain

Women in Twentieth-Century Britain PDF Author: Ina Zweiniger-Bargielowska
Publisher: Routledge
ISBN: 1317876911
Category : History
Languages : en
Pages : 536

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Book Description
Women's lives have changed dramatically over the course of the twentieth century: reduced fertility and the removal of formal barriers to their participation in education, work and public life are just some examples. At the same time, women are under-represented in many areas, are paid significantly less than men, continue to experience domestic violence and to bear the larger part of the burden in the domestic division of labour. Women in 2000 may have many more choices and opportunities than they had a hundred years ago, but genuine equality between men and women remains elusive. This unique, illustrated history discusses a wide range of topics organised into four parts: the life course - the experience of girlhood, marriage and the ageing process; the nature of women's work, both paid and unpaid; consumption, culture and transgression; and citizenship and the state.

America, History and Life

America, History and Life PDF Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 488

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Book Description
Article abstracts and citations of reviews and dissertations covering the United States and Canada.

Women's Leisure in England, 1920-60

Women's Leisure in England, 1920-60 PDF Author: Claire Langhamer
Publisher:
ISBN:
Category : History
Languages : en
Pages : 240

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Book Description
This text draws upon recent feminist theoretical interventions to suggest a framework for the history of women's leisure which explicitly problematises the category leisure and foregrounds its relationship to work within women's lives.

Educating the Consumer-citizen

Educating the Consumer-citizen PDF Author: Joel Spring
Publisher: Routledge
ISBN: 1135632758
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He then traces the rise of consumerist ideology in the 20th century by looking closely at: the impact of the home economics profession on the education of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images of sports heroes, cowboys, and the clean-shaven businessman in shaping male identity; the outcomes of the growth of the high school as a mass institution on the development of teenage consumer markets; the consequences of commercial radio and television joining with the schools to educate a consumer-oriented population so that, by the 1950s, consumerist images were tied to the Cold War and presented as the "American way of life" in both media and schools; the effects of the civil rights movement on integrating previously excluded groups into the consumer society; the changes the women's movement demanded in textbooks, school curricula, media, and advertising that led to a new image of women in the consumer market; and the ascent of fast food education. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market. This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.