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Author: Surya Deva
Publisher: Routledge
ISBN: 0415668212
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
The quest to establish an effective regulatory mechanism to ensure that corporations comply with human rights responsibilities has gained momentum in the last decade or so, however, despite these efforts, no robust regulatory mechanism is in sight to provide effective remedies to victims of corporate human rights abuses. Against this background this book provides a theoretical framework to overcome regulatory challenges experienced in holding multinational corporations (MNCs) accountable for violation of human rights.
Author: Surya Deva
Publisher: Routledge
ISBN: 0415668212
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
The quest to establish an effective regulatory mechanism to ensure that corporations comply with human rights responsibilities has gained momentum in the last decade or so, however, despite these efforts, no robust regulatory mechanism is in sight to provide effective remedies to victims of corporate human rights abuses. Against this background this book provides a theoretical framework to overcome regulatory challenges experienced in holding multinational corporations (MNCs) accountable for violation of human rights.
Author: Jamie Notter
Publisher: Que Publishing
ISBN: 0789741121
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.
Author: Paul Cash
Publisher: Practical Inspiration Publishing
ISBN: 1788602501
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Author: Michel Dion
Publisher: Springer Nature
ISBN: 303072204X
Category : Business & Economics
Languages : en
Pages : 701
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Book Description
This book is about humanizing business. In contrast to the mainstream modern management and leadership literature, this book provides distinctly humane perspectives on business. The volume travels outside the world of business to explore what Humanities – such as Philosophy, History, Literature, Creative Arts, and Cultural Studies – can offer to business. Renowned scholars from different Humanities disciplines, as well as management researchers exploring the heritage of Humanities, convey what it actually means to make business more humane. The book strives to humanize business. It aims to show that it is not people who have to suppress their human feelings, aspirations, and beliefs when they are at their workplaces, but it is business itself that needs to be redefined by the human norms of human beings. Companies should care about their employees and other stakeholders letting them be themselves, i.e. be human, at work and beyond. The book will be of interest to management scholars across various business disciplines. It can also be used as teaching material in the classroom with MBA students, especially in Business Ethics, Business and Society, Sustainability, Organizational Behavior, Human Resource Management and other management courses. The volume will also be of interest to scholars that work in different Humanities fields and whose interests span organizations, management, and business. Finally, many practitioners in the business world, especially those in managerial and leadership positions, will find the book both thought-provoking and useful for them as well. Chapter 37 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author: Michael Thate
Publisher: Springer Nature
ISBN: 3031335252
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
This book highlights the relevance of the grand traditions of the humanities as an untapped resource for business-world problems. In a time where the humanities are viewed as in decline or in threat of collapse altogether, this book enacts and extends the best of the humanities toward prevailing challenges within the complex realities of our current cultural moment. The book presents how the humanities can contribute to humanizing business and management. It explores and discusses various ways to integrate the views and approaches of the humanities in business and management research, practice, and education responding to the unprecedented challenges of the Anthropocene. The relations between humanities and social sciences is also discussed, as models and theories of business and management are based on insights of social sciences. The book is an outcome of the “Humanities for Business” project of Princeton University Faith and Work Initiative, the European SPES Institute, Leuven, and the Business Ethics Center of Corvinus University of Budapest. It is of great value to researchers, students, policy makers and research institutions interested in using humanities for renewing and humanizing business and management.
Author: Radhika Shrivastava
Publisher: Emerald Group Publishing
ISBN: 1837973342
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Humanizing Businesses for a Better World of Work provides a strategic perspective on how organizations can transform their structures and practices to accommodate a more humanized, people-first workplace in the face of the fundamental transitions happening in the post-pandemic world.
Author: John Restakis
Publisher: New Society Publishers
ISBN: 086571651X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
How the largest social movement in history is making the world a better place.
Author: Colin Strong
Publisher: Kogan Page Publishers
ISBN: 074947212X
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.
Author: H. Oinas-Kukkonen
Publisher: Springer
ISBN: 1137305703
Category : Business & Economics
Languages : en
Pages : 467
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Book Description
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next.
Author: Richard Lawrence
Publisher: Addison-Wesley Professional
ISBN: 0132748517
Category : Computers
Languages : en
Pages : 327
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Book Description
Master BDD to deliver higher-value software more quickly To develop high-value products quickly, software development teams need better ways to collaborate. Agile methods like Scrum and Kanban are helpful, but they’re not enough. Teams need better ways to work inside each sprint or work item. Behavior-driven development (BDD) adds just enough structure for product experts, testers, and developers to collaborate more effectively. Drawing on extensive experience helping teams adopt BDD, Richard Lawrence and Paul Rayner show how to explore changes in system behavior with examples through conversations, how to capture your examples in expressive language, and how to flow the results into effective automated testing with Cucumber. Where most BDD resources focus on test automation, this guide goes deep into how BDD changes team collaboration and what that collaboration looks like day to day. Concrete examples and practical advice will prepare you to succeed with BDD, whatever your context or role. · Learn how to collaborate better by using concrete examples of system behavior · Identify your project’s meaningful increment of value so you’re always working on something important · Begin experimenting with BDD slowly and at low risk · Move smoothly from informal examples to automated tests in Cucumber · Use BDD to deliver more frequently with greater visibility · Make Cucumber scenarios more expressive to ensure you’re building the right thing · Grow a Cucumber suite that acts as high-value living documentation · Sustainably work with complex scenario data · Get beyond the “mini-waterfalls” that often arise on Scrum teams
