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Author: Mark Bishop
Publisher: Coriolis Group
ISBN: 9781576101582
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
How To Build A Successful International Web Site provides the information you need to go multilingual. You will learn to create cool international Web sites, use HTML in every language, find and use multilingual Web translation services and products, manage software to display in foreign languages, submit URLs to international search engines, and avoid cross-cultural faux pas. You'll also find plenty of international business information, references, links, an the tools you'll need to make your Web site multilingual.
Author: Mark Bishop
Publisher: Coriolis Group
ISBN: 9781576101582
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
How To Build A Successful International Web Site provides the information you need to go multilingual. You will learn to create cool international Web sites, use HTML in every language, find and use multilingual Web translation services and products, manage software to display in foreign languages, submit URLs to international search engines, and avoid cross-cultural faux pas. You'll also find plenty of international business information, references, links, an the tools you'll need to make your Web site multilingual.
Author: Igor Nuk
Publisher: Diplo Foundation
ISBN: 9990955174
Category : Internet marketing
Languages : en
Pages : 156
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Book Description
Author: Andrew Sears
Publisher: CRC Press
ISBN: 9781410606723
Category : Technology & Engineering
Languages : en
Pages : 1330
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Book Description
The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications is a comprehensive survey of this fast-paced field that is of interest to all HCI practitioners, educators, consultants, and researchers. This includes computer scientists; industrial, electrical, and computer engineers; cognitive scientists; exp
Author: Rahman, Hakikur
Publisher: IGI Global
ISBN: 1599046563
Category : Computers
Languages : en
Pages : 420
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Book Description
Presents research investigating the notion that information communication technologies (ICTs) have the potential to improve the lives of people and contribute to enhancing social conditions in developing countries through such concepts as the Knowledge Society, open education, and e-governance.
Author: Clutterbuck, David
Publisher: McGraw-Hill Education (UK)
ISBN: 0335243886
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A volume of mentoring principles to integrate minorities, improve community relations and harness the creative potential of different perspectives.
Author: Abdulrahman AI-Youbi
Publisher: Springer
ISBN: 3030255255
Category : Education
Languages : en
Pages : 101
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Book Description
This open access book presents deep investigation to the manifold topics pertaining to global university collaboration. It outlines the strategies King Abdulaziz University has employed to rise in global rankings, and the reasons chosen to collaborate with other academic and research institutes. The environment in which universities currently exist is considered, and subsequently how an innovative culture might be established and maintained to enable global partnerships to be implemented and to succeed is discussed. The book provides an intense focus on why collaboration is a necessary ingredient for knowledge transfer and explains how to do it. The last part of the book considers how to sustain partnerships. This is because one of the challenges of global partnerships is not just setting them up, but also sustaining them.
Author:
Publisher:
ISBN:
Category : Community development
Languages : en
Pages : 532
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Book Description
Author: Matthew J. Schlosser
Publisher: ESIC Editorial
ISBN: 8417513434
Category : Foreign Language Study
Languages : en
Pages : 222
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Book Description
English for Successful International Communication (B2), specially designed for young adults studying Business English at B2 level in Spain, is divided into fifteen 10-page units. Each main unit is divided into three sections: Reading, Listening and Looking at Language, while Put it into Practice tasks, involving students in research and presentation projects, are intended to conclude each unit in a meaningful way. In addition to the main units, after every three units there is a Revision & Extension section, where students revise and further develop their understanding of important vocabulary and language items previously dealt with. Interspersed throughout the book are five Business Skills mini-units and five Work on Writing mini-units. In the former, students are introduced to a topic, given advice from experts in the field and then asked to practice each skill through role plays and informal presentations; in the latter, students are provided with writing tips and asked to analyze a work‑related text type before being given the chance to write a similar text of their own. English for Successful International Communication (B2) was born out of ESIC’s 5 Cultures Program, which incorporates the areas of Service to Stakeholders, Excellence, Responsibility, Diversity and Innovation. The innovative content and subject matter of each unit was selected with Business students —specifically, ESIC stakeholders— in mind, and is intended to reflect material they deal with in their degree program coursework. The diverse range of topics is designed to help students not only to further develop their linguistic skills, but also to think more critically about the world around them. In an effort to promote increased excellence, E.S.I.C. (B2) includes professional guidance and practical insights into emerging topics in the world of Business, Marketing and Advertising (e.g. Corporate Social Responsibility, Big Data and Influencers).
Author: Karl Blanks
Publisher: Conversion Rate Experts
ISBN: 9781544500539
Category :
Languages : en
Pages :
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Book Description
Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.
Author: Mosca, Fabrizio
Publisher: IGI Global
ISBN: 1799858839
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
