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Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9814678430
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
' In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Contents:The Foundations of PersonalizationStrategy, Technology, Science & ArtThe Applied Digital Analytics Playbook (ADAP) Part OneThe Changing World of Owned MediaEarned Media: Organic Social & SEOPaid Media AnalyticsTesting & Optimization. Marketing Automation. AttributionData Management, Models, and AlgorithmsThe Cultural and Organizational Impact of Data Readership: Suitable for postgraduate students in Digital and Direct Marketing Master''s programs and professionals in IT, Research, and Marketing. Key Features:Each chapter includes links to additional references, a set of review questions, and how-to exercisesProvides insight on a wider array of marketing technologies and perspective on how they are applied, overlap and/or complement each other in practice than any competing title, which specialize in one area of technology (e.g. dashboards and reporting, marketing automation, real-time buying)Provides education on the data-driven marketing technologies presently being utilized or adopted within digital marketing in paid, earned and owned channels such as web, social and mobile analytics, Customer Relationship Management tools, Marketing Automation systems, Data Management Platforms and Demand Side Platforms, and reveals how data should ideally flow into, out of and between these systems to make them work most effectively in creating integrated experiences for customersKeywords:Data;Analytics;Measurement;Marketing Analytics;Marketing Automation;Digital Analytics;Marketing Technology;Web Analytics;Mobile Analytics;Mobile measurement;Social Media Analytics;Media Measurement;Marketing Measurement;Marketing ROI;ROMI;Targeting;Personalization;Digital Marketing;Marketing;Experience Design;User Experience;UX'
Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9814678430
Category : Business & Economics
Languages : en
Pages : 280
Get Book
Book Description
' In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Contents:The Foundations of PersonalizationStrategy, Technology, Science & ArtThe Applied Digital Analytics Playbook (ADAP) Part OneThe Changing World of Owned MediaEarned Media: Organic Social & SEOPaid Media AnalyticsTesting & Optimization. Marketing Automation. AttributionData Management, Models, and AlgorithmsThe Cultural and Organizational Impact of Data Readership: Suitable for postgraduate students in Digital and Direct Marketing Master''s programs and professionals in IT, Research, and Marketing. Key Features:Each chapter includes links to additional references, a set of review questions, and how-to exercisesProvides insight on a wider array of marketing technologies and perspective on how they are applied, overlap and/or complement each other in practice than any competing title, which specialize in one area of technology (e.g. dashboards and reporting, marketing automation, real-time buying)Provides education on the data-driven marketing technologies presently being utilized or adopted within digital marketing in paid, earned and owned channels such as web, social and mobile analytics, Customer Relationship Management tools, Marketing Automation systems, Data Management Platforms and Demand Side Platforms, and reveals how data should ideally flow into, out of and between these systems to make them work most effectively in creating integrated experiences for customersKeywords:Data;Analytics;Measurement;Marketing Analytics;Marketing Automation;Digital Analytics;Marketing Technology;Web Analytics;Mobile Analytics;Mobile measurement;Social Media Analytics;Media Measurement;Marketing Measurement;Marketing ROI;ROMI;Targeting;Personalization;Digital Marketing;Marketing;Experience Design;User Experience;UX'
Author: D. Thiessen
Publisher: Springer Science & Business Media
ISBN: 1402033672
Category : Education
Languages : en
Pages : 910
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Book Description
This handbook brings together in a single volume the groundbreaking work of scholars who have conducted studies of student experiences of school in Afghanistan, Australia, Canada, England, Ghana, Ireland, Pakistan, and the United States. Drawing extensively on students’ interpretations of their experiences in school as expressed in their own words, chapter authors offer insight into how students conceptualize and approach school. The book examines how students understand and address the ongoing social opportunities for and challenges in working with other students and teachers, and the multiple ways in which students shape and contribute to school improvement.
Author: Joseph S. Chen
Publisher: Edward Elgar Publishing
ISBN: 1803926902
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.
Author: Christopher A. Lepczyk
Publisher:
ISBN: 0520284798
Category : Conservation of natural resources
Languages : en
Pages : 333
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Book Description
"Handbook of Citizen Science in Ecology and Conservation is the first practical and comprehensive manual that provides step-by-step instructions for creating natural science research projects that involve collaboration between scientists and the general public. As citizen-science projects become increasingly common, there is a growing need for concrete best practices around planning and implementing successful projects that can allow project leaders to guide and gauge success of projects while ensuring the collection of high-quality data. Based on a variety of case studies from several citizen-science projects, this is the definitive reference guide for all potential citizen-science practitioners, ranging from professors and graduate students to staff at agencies and nongovernmental organizations"--
Author: Nick Milton
Publisher: Elsevier
ISBN: 1780631928
Category : Education
Languages : en
Pages : 206
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Book Description
The phrase “lessons learned is such a common one, yet people struggle with developing effective lessons learned approaches. The Lessons Learned Handbook is written for the project manager, quality manager or senior manager trying to put in place a system for learning from experience, or looking to improve the system they have. Based on experience of successful and unsuccessful systems, the author recognises the need to convert learning into action. For this to happen, there needs to be a series of key steps, which the book guides the reader through. The book provides practical guidance to learning from experience, illustrated with case histories from the author, and from contributors from industry and the public sector. The book is a practitioner-level guide to the design and the mechanics of lessons learned processes Takes a holistic approach, tracking lessons from identification to reapplication Makes the case for the assignment of actions for learning
Author: Gërxhani, Klarita
Publisher: Edward Elgar Publishing
ISBN: 1789909430
Category : Social Science
Languages : en
Pages : 553
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Book Description
22 out of the 26 Chapters will be available Open Access on Elgaronline when the book is published. The Handbook of Sociological Science offers a refreshing, integrated perspective on research programs and ongoing developments in sociological science. It highlights key shared theoretical and methodological features, thereby contributing to progress and cumulative growth of sociological knowledge.
Author: Ryan Dewey
Publisher: punctum books
ISBN: 1947447653
Category : Art
Languages : en
Pages : 166
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Book Description
"This is a book for artists, but it is also for curators, art school faculty, landscape architects, gallerists, archivists, post-disciplinary multi-hyphenates, museum program staff, and anyone who wants to know about the ways art and congnitive science come together to engage an audience."--Cover
Author: R. Keith Sawyer
Publisher: Cambridge University Press
ISBN: 9781107626577
Category : Psychology
Languages : en
Pages : 784
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Book Description
The interdisciplinary field of the learning sciences encompasses educational psychology, cognitive science, computer science, and anthropology, among other disciplines. The Cambridge Handbook of the Learning Sciences, first published in 2006, is the definitive introduction to this innovative approach to teaching, learning, and educational technology. In this dramatically revised second edition, leading scholars incorporate the latest research to provide practical advice on a wide range of issues. The authors address the best ways to write textbooks, design educational software, prepare effective teachers, organize classrooms, and use the Internet to enhance student learning. They illustrate the importance of creating productive learning environments both inside and outside school, including after school clubs, libraries, and museums. Accessible and engaging, the Handbook has proven to be an essential resource for graduate students, researchers, teachers, administrators, consultants, software designers, and policy makers on a global scale.
Author: Henri Cohen
Publisher: Elsevier
ISBN: 0128097663
Category : Psychology
Languages : en
Pages : 1277
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Book Description
Handbook of Categorization in Cognitive Science, Second Edition presents the study of categories and the process of categorization as viewed through the lens of the founding disciplines of the cognitive sciences, and how the study of categorization has long been at the core of each of these disciplines. The literature on categorization reveals there is a plethora of definitions, theories, models and methods to apprehend this central object of study. The contributions in this handbook reflect this diversity. For example, the notion of category is not uniform across these contributions, and there are multiple definitions of the notion of concept. Furthermore, the study of category and categorization is approached differently within each discipline. For some authors, the categories themselves constitute the object of study, whereas for others, it is the process of categorization, and for others still, it is the technical manipulation of large chunks of information. Finally, yet another contrast has to do with the biological versus artificial nature of agents or categorizers. Defines notions of category and categorization Discusses the nature of categories: discrete, vague, or other Explores the modality effects on categories Bridges the category divide - calling attention to the bridges that have already been built, and avenues for further cross-fertilization between disciplines
Author: Paul P. Maglio
Publisher: Springer Science & Business Media
ISBN: 1441916288
Category : Business & Economics
Languages : en
Pages : 758
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Book Description
As the service sector expands into the global economy, a new science of service is emerging, one that is dedicated to encouraging service innovation by applying scientific understanding, engineering discipline, and management practice to designing, improving, and scaling service systems. Handbook of Service Science takes the first major steps to clarifying the definition, role, and future of this nascent field. Incorporating work by scholars from across the spectrum of service research, the volume presents multidisciplinary perspectives on the nature and theory of service, on current research and practice in design, operations, delivery, and innovation of service, and on future opportunities and potential of service research. Handbook of Service Science provides a comprehensive reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.
