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Author: Mark S. Walton
Publisher: Taylor & Francis US
ISBN: 9780814407882
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
The power not just to persuade, but to inspire, buy-in can be defined as the commitment of people working to achieve strategic objectives. This book features valuable tools for creating custom buy-in exercises and transferring the lessons to actual workplace settings.
Author: Mark S. Walton
Publisher: Amacom
ISBN: 9780814409053
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"The power not just to persuade, but to inspire. "Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper " --William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. ""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective "" -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world "
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Mark S. Walton
Publisher: Taylor & Francis US
ISBN: 9780814407882
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
The power not just to persuade, but to inspire, buy-in can be defined as the commitment of people working to achieve strategic objectives. This book features valuable tools for creating custom buy-in exercises and transferring the lessons to actual workplace settings.
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1118656407
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Author: John P. Kotter
Publisher: Harvard Business Review Press
ISBN: 1633692140
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: · Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. · Confusion: They present so much data that confidence in your proposal dies. · Fearmongering: Critics catalyze irrational anxieties about your idea. · Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
Author: Jack Herrington
Publisher: Manning Publications
ISBN: 9781930110977
Category : Computers
Languages : en
Pages : 360
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Book Description
Covering technique and implementation for building code for complex applications frameworks, this book demonstrates how to build high-quality output that is consistent and maintainable. Lessons on abstracting the design of the code so that multiple outputs can be created from a single abstract model of the application functionality are provided. Techniques that range from using simple code processors to handle common coding problems to creating more elaborate and complex generators that maintain entire application tiers are covered. Topics such as building database access, user interface, remote procedure, test cases, and business logic code are also addressed, as is code for other system functions. Although code generation is an engineering technique, it also has an impact on engineering teams and management, an aspect of code generation that is covered in depth in this resource.
Author: David Scott
Publisher: AMACOM
ISBN: 081443262X
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals: when to use which tactics, how to use them cost-effectively, how each tactic has changed in recent years, and how lead generation tactics will continue to evolve in the future. Most importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed. Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.
Author: Angelo Mastrangelo
Publisher: Bloomsbury Publishing USA
ISBN: 1440835551
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Real-life examples from the author's experience illuminate a step-by-step plan that can help entrepreneurial leaders achieve their goals. Entrepreneurial leaders are in need of a practical compass, and this book gives them just that. Combining principles of leadership and entrepreneurship, the guide covers basic concepts and pertinent issues for leaders at all levels and does so in a manner that is at once lively, relevant, and entertaining. Drawing on the best thinking from both business and academia, the book irrefutably demonstrates the connection between skilled leadership and organizational effectiveness and performance. Readers are provided with two easy-to-follow models that are applicable to all types of organizations. The Opportunity Model (Part I) shows exactly how to identify business-generating opportunities, while the Enduring Leadership Model (Part II) outlines the author's unique leadership principles, what he calls "Personal" and "Professional" Leadership. Used together, these two models give today's entrepreneurial leaders the real-life tools they need to succeed. To illustrate what works—and what doesn't—the author takes readers inside the highly volatile beverage industry and shares his greatest successes and failures running Adirondack Beverages, a company that still thrives today based on principles instilled more than 20 years ago.
Author: Arthur Levine
Publisher: John Wiley & Sons
ISBN: 1118233832
Category : Education
Languages : en
Pages : 263
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Book Description
Today’s college students feel as if they are crossing an abyss between their dreams and the reality of an uncertain future. They are a generation seeking stability in a time of profound and accelerating change. They want government and our other social institutions to work in a time when they’re broken; they cling to the American Dream in an age of diminished expectations. They are walking a tightrope, attempting to balance digital connectedness and personal isolation, global citizenship and local vision, commonality and difference in the most diverse generation in American history, and a desire to be treated as mature adults while being more dependent on their parents than previous college students. Generation on a Tightrope offers a compelling portrait of today’s undergraduate college students that sheds light on their attributes, expectations, aspirations, academics, attitudes, values, beliefs, social lives, and politics. Based on research of 5,000 college students and student affairs practitioners from 270 diverse college campuses, the book explores the similarities and differences between today’s generation of students and previous generations. The authors examine the myriad forces that have shaped these students and will continue to shape them as they prepare to meet the future. The first two volumes in this series exploring the psyche of college students, When Dreams and Heroes Died (1980) and When Hope and Fear Collide (1998), offered thoughtful and accurate profiles of the students of the 1980s and 1990s. As Generation on a Tightrope clearly reveals, today’s students need a very different education than the undergraduates who came before them: an education for the 21st Century, which colleges and universities are ill-equipped to offer and which will require major changes of them to provide. Painting a realistic picture of today’s college students, the authors offer guidance to higher education professionals, researchers, practitioners, policymakers, employers, parents, and the public. The book’s insights can help them equip students for the world they face and the world they will help to create.
Author: Ryan Levesque
Publisher: Hay House, Inc
ISBN: 1401958796
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
