From Micro to Macro: Dealing with Uncertainties in the Global Marketplace PDF Download
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Author: Felipe Pantoja
Publisher: Springer Nature
ISBN: 3030898830
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Author: Felipe Pantoja
Publisher: Springer Nature
ISBN: 3030898830
Category : Business & Economics
Languages : en
Pages : 621
Get Book
Book Description
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 403
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Book Description
In the field of information retrieval, the challenge lies in the speed and accuracy with which users can access relevant data. With the increasing complexity of digital interactions, the need for a solution that transcends traditional methods becomes evident. Human involvement and manual investigation are not only time-consuming but also prone to errors, hindering the seamless exchange of information in various sectors. Design and Development of Emerging Chatbot Technology emerges as a comprehensive solution to the predicament posed by traditional information retrieval methods. Focusing on the transformative power of chatbots, it delves into the intricacies of their operation, applications, and development. Designed for academic scholars across diverse disciplines, the book serves as a beacon for those seeking a deeper understanding of chatbots and their potential to revolutionize information retrieval in customer service, education, healthcare, e-commerce, and more.
Author: Charles Vance
Publisher: Routledge
ISBN: 1317516605
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
This new edition of Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace. Directed at future general managers and international executives, rather than HR specialists, it is designed to help students as well as professionals recognize the critical human resource issues underlying the cultural and economic challenges they face.
Author: Charles M Vance
Publisher: Routledge
ISBN: 1317465598
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Questions for Opening Scenario Analysis; Case 3.1. India Is Sending Jobs Abroad; Case 3.2. Europe: The New Destination for Latino Workers; Recommended Web Site Resources; Notes; 4. The Key Role of International HRM in Successful MNC Strategy; How Do MNCs Compete in Emerging Markets?; Introduction; Knowledge Transfer; Global Leadership Training and Development; Strategic Control Needs; Competitive Strategies of Multinational Corporations; Structuring for Optimal Global Performance; Linking Human Resource Management Practices to Competitive Strategy and Organizational Structure.
Author: Rajagopal,
Publisher: IGI Global
ISBN: 1522548327
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.
Author: Godwin Elendu
Publisher:
ISBN: 9781956517750
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
In today's world of Business uncertainty, where globalization, deglobalization, with the Covid-19 Pandemic, couples with Business Regulations, deregulations, fierce new Technological Advancements have torn apart Global frontiers of Business. This revolution has questioned the traditional style of management.This calls for a new way of thinking and talking in the business world.In managing these uncertainties, Dr. Elendu, a management consultant and popular speaker, shows how an organization will vault over today's competition through Strategic analysis, market positioning, Innovation, R&D, leadership, Change programs and lead the market, through Strategic and industrial foresight.
Author: . Rajagopal
Publisher: Springer
ISBN: 113743497X
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Author: H. Westerbeek
Publisher: Springer
ISBN: 0230598897
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Author: De Moraes, Ailson J.
Publisher: IGI Global
ISBN: 1668468476
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, there has been a shift in the nature of the relationship between business organizations and society, with business organizations increasingly playing a more proactive role in wider societal issues. Strategic Management and International Business Policies for Maintaining Competitive Advantage allows executives to implement the necessary business policies and strategies in order to help the organization maintain a competitive advantage in a global complex environment. By doing this, organizations will be more proactive than reactive in shaping their own futures. This book allows organizations to initiate and influence activities. Covering topics such as ethical business marketing, leadership capabilities, and strategic management, this premier reference source is an excellent resource for business leaders and executives, managers, entrepreneurs, marketers, economists, government officials, students and educators of higher education, librarians, researchers, and academicians.
Author: Mohammad Reza Hesamzadeh
Publisher: Springer Nature
ISBN: 3030479293
Category : Business & Economics
Languages : en
Pages : 590
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Book Description
This book provides a systematic overview of transmission network investment in liberalized power markets. Recent government policies to increase the share of intermittent renewable power generation and other technological innovations present new theoretical as well as practical challenges for transmission investments. Written by experts with a background in both economics and engineering, the book examines the economic and technical fundamentals of regulated and merchant transmission investment, and includes case studies of transmission investment in a number of countries. The book is divided into four parts: Part 1 introduces the basic economics and engineering of transmission network investment, while Part 2 discusses merchant investment in the transmission network. Part 3 then examines transmission investment coordination and smart grids, and lastly, Part 4 describes practical experiences of transmission network investment in power market in various countries.
