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Author: Olga Fedorenko
Publisher: University of Hawaii Press
ISBN: 0824893255
Category : Social Science
Languages : en
Pages : 304
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Book Description
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Author: Olga Fedorenko
Publisher: University of Hawaii Press
ISBN: 0824893255
Category : Social Science
Languages : en
Pages : 304
Get Book
Book Description
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Author: Olga Fedorenko
Publisher:
ISBN: 9780494794524
Category :
Languages : en
Pages :
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Book Description
Author: Christopher Krupa
Publisher:
ISBN: 9780812225129
Category : Political Science
Languages : en
Pages : 344
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Book Description
In A Feast of Flowers, Christopher Krupa focuses on Ecuador's booming cut-flower sector and shows how capitalist expansion bound the Global South to new modes of financial dependency and subjected indigenous workers to elaborate forms of racial "improvement" and uplift.
Author: Lydia Chavez
Publisher: Duke University Press
ISBN: 0822386488
Category : History
Languages : en
Pages : 265
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Book Description
When the Soviet Union dissolved, so did the easy credit, cheap oil, and subsidies it had provided to Cuba. The bottom fell out of the Cuban economy, and many expected that Castro’s revolution—the one that had inspired the Left throughout Latin America and elsewhere—would soon be gone as well. More than a decade later, the revolution lives on, albeit in a modified form. Following the collapse of Soviet communism, Castro legalized the dollar, opened the island to tourism, and allowed foreign investment, small-scale private enterprise, and remittances from exiles in Miami. Capitalism, God, and a Good Cigar describes what the changes implemented since the early 1990s have meant for ordinary Cubans: hotel workers, teachers, priests, factory workers, rap artists, writers, homemakers, and others. Based on reporting by journalists, writers, and documentary filmmakers since 2001, each of the essays collected here covers a particular dimension of contemporary Cuban society, revealing what it is like to have lived, for more than a decade, suspended between communism and capitalism. There are pieces on hip hop musicians, fiction writing and censorship, the state of ballet and the performing arts, and the role of computers and the Internet. Other essays address the shrinking yet still sizeable numbers of true believers in the promise of socialist revolution, the legendary cigar industry, the changing state of religion, the significance of the recent influx of money and people from Spain, and the tensions between recent Cuban emigrants and previous generations of exiles. Including more than seventy striking documentary photographs of Cuba’s people, countryside, and city streets, this richly illustrated collection offers keen, even-handed insights into the abundant ironies of life in Cuba today. Contributors. Juliana Barbassa, Ana Campoy, Mimi Chakarova, Lydia Chávez, John Coté, Julian Foley, Angel González, Megan Lardner, Ezequiel Minaya, Daniela Mohor, Archana Pyati, Alicia Roca, Olga R. Rodríguez, Bret Sigler, Annelise Wunderlich
Author: Catherine Ziegler
Publisher: Duke University Press
ISBN: 0822390019
Category : Social Science
Languages : en
Pages : 318
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Book Description
Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
Author: Viktor Mayer-Schönberger
Publisher: Basic Books
ISBN: 0465093698
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
Author: Alan Greenspan
Publisher: Penguin
ISBN: 0735222452
Category : Business & Economics
Languages : en
Pages : 496
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Book Description
From the legendary former Fed Chairman and the acclaimed Economist writer and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen. Shortlisted for the 2018 Financial Times and McKinsey Business Book of the Year Award From even the start of his fabled career, Alan Greenspan was duly famous for his deep understanding of even the most arcane corners of the American economy, and his restless curiosity to know even more. To the extent possible, he has made a science of understanding how the US economy works almost as a living organism--how it grows and changes, surges and stalls. He has made a particular study of the question of productivity growth, at the heart of which is the riddle of innovation. Where does innovation come from, and how does it spread through a society? And why do some eras see the fruits of innovation spread more democratically, and others, including our own, see the opposite? In Capitalism in America, Greenspan distills a lifetime of grappling with these questions into a thrilling and profound master reckoning with the decisive drivers of the US economy over the course of its history. In partnership with the celebrated Economist journalist and historian Adrian Wooldridge, he unfolds a tale involving vast landscapes, titanic figures, triumphant breakthroughs, enlightenment ideals as well as terrible moral failings. Every crucial debate is here--from the role of slavery in the antebellum Southern economy to the real impact of FDR's New Deal to America's violent mood swings in its openness to global trade and its impact. But to read Capitalism in America is above all to be stirred deeply by the extraordinary productive energies unleashed by millions of ordinary Americans that have driven this country to unprecedented heights of power and prosperity. At heart, the authors argue, America's genius has been its unique tolerance for the effects of creative destruction, the ceaseless churn of the old giving way to the new, driven by new people and new ideas. Often messy and painful, creative destruction has also lifted almost all Americans to standards of living unimaginable to even the wealthiest citizens of the world a few generations past. A sense of justice and human decency demands that those who bear the brunt of the pain of change be protected, but America has always accepted more pain for more gain, and its vaunted rise cannot otherwise be understood, or its challenges faced, without recognizing this legacy. For now, in our time, productivity growth has stalled again, stirring up the populist furies. There's no better moment to apply the lessons of history to the most pressing question we face, that of whether the United States will preserve its preeminence, or see its leadership pass to other, inevitably less democratic powers.
Author: Jennifer Burns
Publisher: Farrar, Straus and Giroux
ISBN: 0374601151
Category : Biography & Autobiography
Languages : en
Pages : 387
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Book Description
An Economist Best Book of 2023 | One of The New York Times's 33 Nonfiction Books to Read This Fall | Named a most anticipated fall book by the Chicago Tribune and Bloomberg "Wherever you sit on the political spectrum, there's a lot to learn from this book. More than a biography of one controversial person, it's an intellectual history of twentieth century economic thought." —Greg Rosalesky, Planet Money (NPR) The first full biography of America’s most renowned economist. Milton Friedman was, alongside John Maynard Keynes, the most influential economist of the twentieth century. His work was instrumental in the turn toward free markets that defined the 1980s, and his full-throated defenses of capitalism and freedom resonated with audiences around the world. It’s no wonder the last decades of the twentieth century have been called “the Age of Friedman”—or that analysts have sought to hold him responsible for both the rising prosperity and the social ills of recent times. In Milton Friedman, the first full biography to employ archival sources, the historian Jennifer Burns tells Friedman’s extraordinary story with the nuance it deserves. She provides lucid and lively context for his groundbreaking work on everything from why dentists earn less than doctors, to the vital importance of the money supply, to inflation and the limits of government planning and stimulus. She traces Friedman’s longstanding collaborations with women, including the economist Anna Schwartz, as well as his complex relationships with powerful figures such as Fed Chair Arthur Burns and Treasury Secretary George Shultz, and his direct interventions in policymaking at the highest levels. Most of all, Burns explores Friedman’s key role in creating a new economic vision and a modern American conservatism. The result is a revelatory biography of America’s first neoliberal—and perhaps its last great conservative.
Author: Nancy Fraser
Publisher: Verso Books
ISBN: 1804292583
Category : Political Science
Languages : en
Pages : 209
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Book Description
A trenchant look at contemporary capitalism’s insatiable appetite—and a rallying cry for everyone who wants to stop it from devouring our world Capital is currently cannibalizing every sphere of life–guzzling wealth from nature and racialized populations, sucking up our ability to care for each other, and gutting the practice of politics. In this tightly argued and urgent volume, leading Marxist feminist theorist Nancy Fraser charts the voracious appetite of capital, tracking it from crisis point to crisis point, from ecological devastation to the collapse of democracy, from racial violence to the devaluing of care work. These crisis points all come to a head in Covid-19, which Fraser argues can help us envision the resistance we need to end the feeding frenzy. What we need, she argues, is a wide-ranging socialist movement that can recognize the rapaciousness of capital—and starve it to death.
Author: Christopher Krupa
Publisher: University of Pennsylvania Press
ISBN: 081229842X
Category : Political Science
Languages : en
Pages : 329
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Book Description
In A Feast of Flowers, Christopher Krupa focuses on Ecuador's booming cut-flower sector and shows how capitalist expansion bound the Global South to new modes of financial dependency and subjected indigenous workers to elaborate forms of racial "improvement" and uplift.
