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Author: Jay Goldman
Publisher: "O'Reilly Media, Inc."
ISBN: 0596554095
Category : Computers
Languages : en
Pages : 434
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Book Description
Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
Author: Jay Goldman
Publisher: "O'Reilly Media, Inc."
ISBN: 0596554095
Category : Computers
Languages : en
Pages : 434
Get Book
Book Description
Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
Author: Michael Miller
Publisher: Que Publishing
ISBN: 9780132639743
Category : Computers
Languages : en
Pages : 384
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Book Description
Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too–even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You’ll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what’s happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook–without them knowing it. Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It’s not just for kids anymore!
Author: Chris Treadaway
Publisher: John Wiley and Sons
ISBN: 0470872292
Category : Business & Economics
Languages : en
Pages : 629
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Book Description
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Author: David Kirkpatrick
Publisher: Simon and Schuster
ISBN: 9781439109809
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Author: Paul Dunay
Publisher: John Wiley & Sons
ISBN: 0470584017
Category : Business & Economics
Languages : en
Pages : 630
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Book Description
Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Daniel Miller
Publisher: Polity
ISBN: 0745652093
Category : Computers
Languages : en
Pages : 240
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Book Description
Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation. After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology - that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.
Author: Skellie
Publisher: Rockable Press
ISBN: 0987102621
Category : Computers
Languages : en
Pages : 139
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Book Description
No amount of hype can run your brand's Facebook presence for you. In this no-nonsense, straight forward guide, Skellie will have you up and running with a professional and effective Facebook Page in no time. Get important tips on: Setting up your first Page, what to do and what to avoid Which types of content sharing and user participation are the most important The importances of the "Like" button Sharing your Facebook content on your own website How to get your fans talking!
Author: Marty Weintraub
Publisher: John Wiley & Sons
ISBN: 9781118151518
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
Author: Stefanie Groß
Publisher: GRIN Verlag
ISBN: 3656357765
Category : Computers
Languages : en
Pages : 24
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Book Description
Seminar paper from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, University of Copenhagen (Deptartment of Media, Cognition and Communication), course: Audience and User Studies, language: English, abstract: In September 2012 Facebook welcomed the one billionth user and can therefore be entitled as the current biggest social interaction platform worldwide. With growing success since its launch in February 2004 questions about privacy security for user data became a growing issue as well. With expanding user numbers these questions seem to become louder than ever. During the years the Facebook has been on international focus for several privacy flaws for instance in 2005 for not encrypting users’ passwords, in 2006 for publishing every single friend activity without any restriction possibilities in a news feed on the personal start page or in 2007 the implementation of a platform for applications by third-party suppliers. In academic treatments about privacy made so far mainly Facebook itself was putted on the spot and accused of violating their user’s privacy. The social network giant was blamed to treat their user’s privacy too carelessly and to make the matter worse Facebook became more and more commercial – with personal data as currency. The start of showing presence at the stock market in 2011 was just the logical consequence of this new company policy. The two latest critic points Facebook needed to defend for were the standard settings for the privacy interface within the context of the new timeline optic and the latest change in Facebook privacy terms. Both changes happened in 2012. After doing some first superficial research it seemed like there is no academic study so far that does not focus on Facebook as a company in charge regarding this matter. But one could wonder if the users themselves are in charge as well. Are we exhausting our options to protect our private data on Facebook? While Facebook’s privacy flaws are well examined, relatively little literature is available on how much users know and care about these issues. My assumption is that most of the users aren’t doing much about the assumed lack of privacy beyond venting about it.
Author: Michaela Strobel
Publisher: GRIN Verlag
ISBN: 3656563233
Category : Business & Economics
Languages : en
Pages : 17
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Book Description
Examination Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Stockholm University (JMK), course: Method Project, language: English, abstract: The basis for this study is the assumption that there is a shift in power relations to be observed due to the growing importance of networks online. Following the recent downward spiral of traditional news media’s sales (MarketLine, February 2013) the question is whether those formerly well-respected news sources are not only losing revenue but also their authoritative position as opinion leaders. . News content may vary in different countries and social layers but the fact that news has always been a decisive factor in human interaction also applies – if not even more – to the online world. According to the recent McArthur report, 58 % of forwarded links in the U.S. are containing a political message – a phenomenon called “latent capacity” (Jenkins, 2012, p. 12). Newspapers have recognized this potential and created their own pages on social networks. But is this measure effective? Are people still more likely to “like” and “share” information which has been publicized by a supposedly reliable media house or do they trace the information back to its source by checking the concerning company’s, organization’s or celebrity’s easily accessible facebook page? Moreover, are facebook “friends” taking over the function of gatekeepers who supply us with information? What is of interest in this respect is where those forwarded links are originating. As Christakis and Fowler unravel in their study on social networks, those trends do not only spill over from friend to friend, but even more by traversing several connections such as our “friends’ friends’ friends” (Christakis & Fowler, 2009, p. 22) – a phenomenon which Granovetter calls “the strength of weak ties” (Granovetter, 1973). In the time of facebook trends and opinions are taking shape within the realm a virtual place which many of its inhabitants worldwide visit on a regular daily basis (Digitalbuzz, 2013). . It is only natural that new routes of information flow develop within this space. However, so far not study has been made which traces this flow of information and identifies the relevant opinion leaders. The aim of this study is to be able to answer questions of human interaction; therefore using the example of facebook, the paths shared content takes and the relationships who serve as vehicle to carry this information will be analyzed. The key question here is: Has the global online network culture altered whom we trust, which news we consume and what information we eventually share with the world?
