Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context PDF Download

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context PDF Author: Antónia Correia
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396994
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.