Author: Sebastian Mezger
Publisher: Cuvillier Verlag
ISBN: 3736987242
Category : Business & Economics
Languages : de
Pages : 320
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Book Description
Obwohl ein Großteil der Unternehmen bei technisch getriebenen Produktinnovationen über exzellente Abläufe verfügt, ist diese Fähigkeit bei der Innovation und dem strategiebasierten Management von Geschäftsmodellen bislang kaum entwickelt worden. Der Erfolg unternehmerischer Tätigkeit kann jedoch in hohem Maße mit der Durchführung eines auf Führungsebene verorteten Managements von Geschäftsmodellen verbunden werden. Dabei fungiert die strategische Planung als integraler Bestandteil und essentieller Handlungsrahmen des Geschäftsmodell-Managements. Primäres Ziel der Arbeit ist die Entwicklung eines Prozesses zum Geschäftsmodell-Management, wobei auch die praktische Anwendbarkeit im Fokus steht. Hierfür erfolgt eine umfassende konzeptionelle Darstellung eines entsprechenden Vorgehensmodells zum Geschäftsmodell-Management. Als Basis einer derartigen anwendungsorientierten Ausgestaltung dienen wissenschaftliche theoretische Grundlagen zum Geschäftsmodell-Management.
Author: Kenan Degirmenci
Publisher: World Scientific
ISBN: 1800611439
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The electrification of shared fleets offers numerous benefits, including the reduction of local emissions of pollutants, which leads to ecological improvements such as the improvement of air quality. Electric Vehicles in Shared Fleets considers a holistic concept for a socio-technical system with a focus on three core areas: integrated mobility solutions, business models for economic viability, and information systems that support decision-making for the successful implementation and operation of electric vehicles in shared fleets.In this book, we examine different aspects within these areas including multimodal mobility, grid integration of electric vehicles, shared autonomous electric vehicle services, relocation strategies in shared fleets, and the challenge of battery life of electric vehicles. Insights into the future of transport are provided, which is predicted to be shared, autonomous, and electric. This will require the expansion of the charging infrastructure to provide adequate premises for the electrification of transportation and to create market demand.
Author: Sophia von Berg
Publisher: Cuvillier Verlag
ISBN: 3736963327
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Today, firms all over the world have to deal with dynamic business environments. Fast-moving digitalization has made information more transparent, strengthening the role of the customer. At the same time, the provider can have a much closer relationship with the user, thanks to real-time communication. However, corporate practice does not have a process for developing dynamic business models, and user-centric business models that can be designed and changed using smart technologies have not yet been systematically integrated. To stay competitive, companies need to rise to this challenge. The aim of this dissertation was to develop a dynamic, user-centric process model for business model design and change, and to evaluate the model’s ability to maintain a competitive advantage in the mobility sector. First, the differences between static, dynamic, and user-centric business models and their corresponding attributes were deduced. Then, these findings were combined into a process model using system dynamics logic. This model considers the user a co-creator of value and helps managers react to real-time changes in their business model environment. Finally, a mobility sector case study is presented to highlight the relevance of this model to real-world application. This business model cycle (BMC) supports the strategic management of dynamic, user-centric business model design and change activities. It describes a step by step procedure of business model design that includes ideation, prototyping, and integration of business model options. Moreover, it allows continuous monitoring of the business model environment and adaption of the model accordingly. At the same time, bidirectional interaction between the user and provider is possible, allowing the provider to adapt to their users’ needs. The BMC is unique in that these processes can take place simultaneously. Finally, the real-world case study in the mobility sector confirmed that using the BMC for strategic management maintains a lasting competitive business advantage.
