Educating the Consumer-citizen

Educating the Consumer-citizen PDF Author: Joel Spring
Publisher: Routledge
ISBN: 1135632758
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He then traces the rise of consumerist ideology in the 20th century by looking closely at: the impact of the home economics profession on the education of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images of sports heroes, cowboys, and the clean-shaven businessman in shaping male identity; the outcomes of the growth of the high school as a mass institution on the development of teenage consumer markets; the consequences of commercial radio and television joining with the schools to educate a consumer-oriented population so that, by the 1950s, consumerist images were tied to the Cold War and presented as the "American way of life" in both media and schools; the effects of the civil rights movement on integrating previously excluded groups into the consumer society; the changes the women's movement demanded in textbooks, school curricula, media, and advertising that led to a new image of women in the consumer market; and the ascent of fast food education. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market. This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.

Educating the Consumer-citizen

Educating the Consumer-citizen PDF Author: Joel Spring
Publisher: Routledge
ISBN: 1135632758
Category : Business & Economics
Languages : en
Pages : 267

Get Book

Book Description
In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He then traces the rise of consumerist ideology in the 20th century by looking closely at: the impact of the home economics profession on the education of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images of sports heroes, cowboys, and the clean-shaven businessman in shaping male identity; the outcomes of the growth of the high school as a mass institution on the development of teenage consumer markets; the consequences of commercial radio and television joining with the schools to educate a consumer-oriented population so that, by the 1950s, consumerist images were tied to the Cold War and presented as the "American way of life" in both media and schools; the effects of the civil rights movement on integrating previously excluded groups into the consumer society; the changes the women's movement demanded in textbooks, school curricula, media, and advertising that led to a new image of women in the consumer market; and the ascent of fast food education. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market. This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.

Educating the Consumer

Educating the Consumer PDF Author: Joel Spring
Publisher:
ISBN: 9780805842746
Category : Advertising
Languages : en
Pages : 254

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Book Description


Educating the Consumer-citizen

Educating the Consumer-citizen PDF Author: Joel H. Spring
Publisher:
ISBN: 9782870279410
Category : Advertising
Languages : en
Pages : 254

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Book Description


Educating Citizens

Educating Citizens PDF Author: Patrick J. Wolf
Publisher: Brookings Institution Press
ISBN: 9780815795162
Category : Education
Languages : en
Pages : 428

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Book Description
The United States is in the midst of historic experiments with publicly funded choice in K-12 education, experiments that recently received a "green light" from the Supreme Court. Other nations have long experience with the funding and regulation of nonpublic schools, including religious schools. This book asks what U.S. policymakers, public officials, and citizens can learn from these experiences. In particular, how do other countries regulate or structure publicly funded educational choice with an eye toward civic values —looking not only for improvements in test scores, but also in tolerance, civic cohesion, and democratic values such as integration across the lines of class, religion, and race? The experience of Europe and Canada with school choice is both extensive and varied. In England and Wales, public school choice is widespread, as parents play a significant role in selecting the school their children will attend. In the Netherlands and much of Belgium, a majority of students attend religious schools at government expense. In Canada, France, and Germany, state-financed school choice is limited to circumstances that serve particular social and governmental needs. In Italy, school choice has just recently arrived on the policy agenda. In spite of the diversity of national experiences, in all of these countries choice is regulated by the government in significant and varied ways to promote civic values. In several of these countries, school choice policy itself appears to have played an important role in promoting social cohesion and integration. This book presents a wealth of experience designed to aid policymakers and citizens as they consider historic changes in American public education policy.

Educating Citizens

Educating Citizens PDF Author: Anne Colby
Publisher: John Wiley & Sons
ISBN: 0787971189
Category : Education
Languages : en
Pages : 354

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Book Description
Educating Citizens reports on how some American colleges and universities are preparing thoughtful, committed, and socially responsible graduates. Many institutions assert these ambitions, but too few act on them. The authors demonstrate the fundamental importance of moral and civic education, describe how the historical and contemporary landscapes of higher education have shaped it, and explain the educational and developmental goals and processes involved in educating citizens. They examine the challenges colleges and universities face when they dedicate themselves to this vital task and present concrete ways to overcome those challenges.

Consumer citizenship education : guidelines.

Consumer citizenship education : guidelines. PDF Author: Victoria W. Thoresen
Publisher:
ISBN: 9788276714869
Category :
Languages : en
Pages : 71

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Book Description


What Kind of Citizen?

What Kind of Citizen? PDF Author: Joel Westheimer
Publisher: Teachers College Press
ISBN: 0807756350
Category : Education
Languages : en
Pages : 129

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Book Description
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How to Educate a Citizen

How to Educate a Citizen PDF Author: E. D. Hirsch
Publisher: HarperCollins
ISBN: 0063001942
Category : Education
Languages : en
Pages : 194

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Book Description
“Profound, vital and correct. Hirsch highlights the essence of our American being and the radical changes in education necessary to sustain that essence. Concerned citizens, teachers, and parents take note! We ignore this book at our peril."— Joel Klein, former Chancellor of New York City Public Schools In this powerful manifesto, the bestselling author of Cultural Literacy addresses the failures of America’s early education system and its impact on our current national malaise, advocating for a shared knowledge curriculum students everywhere can be taught—an educational foundation that can help improve and strengthen America’s unity, identity, and democracy. In How to Educate a Citizen, E.D. Hirsch continues the conversation he began thirty years ago with his classic bestseller Cultural Literacy, urging America’s public schools, particularly at the elementary level, to educate our children more effectively to help heal and preserve the nation. Since the 1960s, our schools have been relying on “child-centered learning.” History, geography, science, civics, and other essential knowledge have been dumbed down by vacuous learning “techniques” and “values-based” curricula; indoctrinated by graduate schools of education, administrators and educators have believed they are teaching reading and critical thinking skills. Yet these cannot be taught in the absence of strong content, Hirsch argues. The consequence is a loss of shared knowledge that would enable us to work together, understand one another, and make coherent, informed decisions. A broken approach to school not only leaves our children under-prepared and erodes the American dream but also loosens the spiritual bonds and unity that hold the nation together. Drawing on early schoolmasters and educational reformers such as Noah Webster and Horace Mann, Hirsch charts the rise and fall of the American early education system and provides a blueprint for closing the national gap in knowledge, communications, and allegiance. Critical and compelling, How to Educate a Citizen galvanizes our schools to equip children with the power of shared knowledge.

Financial Literacy Education

Financial Literacy Education PDF Author: Chris Arthur
Publisher: Springer Science & Business Media
ISBN: 9460919189
Category : Education
Languages : en
Pages : 139

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Book Description
Consumer financial literacy education often appears as a helpful, commonsense solution to neoliberalism and the individualization of responsibility for economic risk. However, in Financial Literacy Education: Neoliberalism, the Consumer and the Citizen this particular literacy is argued to be both ineffective and unjust. Socially created poverty, unemployment and economic insecurity require more than individual consumer solutions; they require collective responses by engaged, critical citizens. Utilizing concepts from Marx, Foucault, Bourdieu and Baudrillard this book challenges those who claim that ‘there is no alternative’ to neoliberal insecurity and reduce education to a consumerist training of entrepreneurial consumer-citizens who can continually invest in themselves and the market. Through an analysis of consumer fi nancial literacy education’s present and historical supports, as well as its likely effects, this book argues that the choice before us is not fi nancial illiteracy or fi nancial literacy. Rather, the choice is between subjugation to the requirements of perpetual competition or overcoming alienation, insecurity and exploitation, aims the critical fi nancial literacy education outlined at the end of this book supports. This book will appeal to those interested in understanding the conditions of our freedom in an increasingly fi nancialized world – critical educators, philosophers and sociologists of education and fi nancial literacy researchers.

The Consumer Citizen

The Consumer Citizen PDF Author: Ethan Porter
Publisher: Oxford University Press, USA
ISBN: 0197526780
Category : Political Science
Languages : en
Pages : 209

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Book Description
"Americans spend far more time thinking about what to buy, and what not to buy, than they do about politics. Political leaders often make political claims while using consumer terminology. And political decisions resemble consumer decisions in surprising ways. Together, these forces help give rise to the consumer-citizen: A person who depends on tools and techniques familiar from consumer life to make sense of politics. Understanding citizens as consumer-citizens has implications for a broad array of topics related to public opinion and political behaviour. More than a dozen new experiments make clear that appealing to the consumer-citizen as consumer-citizen can increase trust in government, improve attitudes toward taxes, and enhance political knowledge. Indeed, such appeals can even cause people to sign up for government-sponsored health insurance. However, the consumer-citizen may also prefer candidates whose policies would explicitly undercut their own self-interest. Two concepts from consumer psychology, consumer fairness and operational transparency, are especially useful for understanding the consumer citizen. Although the rise of the consumer-citizen may trouble democratic theorists, the lessons of the consumer-citizen can be applied to a new approach to civic education, with the aim of enriching democracy and public life"--