Digital Relevance PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Digital Relevance PDF full book. Access full book title Digital Relevance by A. Albee. Download full books in PDF and EPUB format.
Author: A. Albee
Publisher: Springer
ISBN: 1137452811
Category : Business & Economics
Languages : en
Pages : 240
Get Book
Book Description
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Author: A. Albee
Publisher: Springer
ISBN: 1137452811
Category : Business & Economics
Languages : en
Pages : 240
Get Book
Book Description
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Author: Kai Platschke
Publisher: Haufe-Lexware
ISBN: 3648106570
Category : Business & Economics
Languages : en
Pages : 197
Get Book
Book Description
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: A look back at the last 15 to 20 years of marketing The post-digital era The Relevance Methodology: framework and how-to Cases: including Dove, Red Bull, Coca-Cola Online working aids: Exercises for implementing the Relevance Methodology Templates Cases
Author: Nigel Vaz
Publisher: John Wiley & Sons
ISBN: 1119758688
Category : Business & Economics
Languages : en
Pages : 224
Get Book
Book Description
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
Get Book
Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author: Ardath Albee
Publisher: McGraw Hill Professional
ISBN: 0071629440
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.” David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference “Albee lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with today’s buyers.” Steven Woods, CTO, Eloqua, and author of Digital Body Language “If you’re looking for a comprehensive, well-researched, single resource to plan, build, execute, and succeed in your eMarketing efforts, then buy this book!” Barry Trailer, managing partner, CSO Insights “New media, content marketing, social networking . . . Ardath cleverly wraps these concepts in a bow and makes this book required reading. . . . Become the expert resource for your customer and watch your business grow.” Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42 About the Book Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products—and your competitors—they can make buying decisions without ever communicating with you. Doing what you’ve always done simply won’t work anymore; you must entirely rethink how you attract and compel buying behavior. With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results. The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customers—before you ever “meet” them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. That’s just what Albee teaches us to do. eMarketing Strategies for the Complex Sale shares methods to help you: Create eMarketing strategies based on customer perspectives Use a contagious content structure for competitive differentiation Establish trusted relationships Continuously measure, tune, and improve your effectiveness eMarketing Strategies for the Complex Sale also shares proven approaches to collaborating with sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results? Reduced time to sales, increased sales productivity, and growing revenues. eMarketing Strategies for the Complex Sale reveals processes critical to ensuring that you make a powerful, measurable contribution to the lengthy sales process—and to the longterm success of your organization as a whole.
Author: Paul Leinwand
Publisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 142
Get Book
Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Mark Y. Herring
Publisher: McFarland
ISBN: 1476615918
Category : Language Arts & Disciplines
Languages : en
Pages : 268
Get Book
Book Description
The digital age has transformed information access in ways that few ever dreamed. But the afterclap of our digital wonders has left libraries reeling as they are no longer the chief contender in information delivery. The author gives both sides--the web aficionados, some of them unhinged, and the traditional librarians, some blinkered--a fair hearing but misconceptions abound. Internet be-all and end-all enthusiasts are no more useful than librarians who urge fellow professionals to be all things to all people. The American Library Association, wildly democratic at its best and worst, appears schizophrenic on the issue, unhelpfully. "My effort here," says the author, "is to talk about the elephant in the room." Are libraries obsolete? No! concludes the author (also). The book explores how libraries and librarians must and certainly can continue to be relevant, vibrant and enduring.
Author: Frederik Ahlemann
Publisher: Springer Nature
ISBN: 3030868001
Category : Computers
Languages : en
Pages : 704
Get Book
Book Description
This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Management" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.
Author: Germaine R. Halegoua
Publisher: NYU Press
ISBN: 1479882194
Category : Social Science
Languages : en
Pages : 279
Get Book
Book Description
Shows how digital media connects people to their lived environments Every day, millions of people turn to small handheld screens to search for their destinations and to seek recommendations for places to visit. They may share texts or images of themselves and these places en route or after their journey is complete. We don’t consciously reflect on these activities and probably don’t associate these practices with constructing a sense of place. Critics have argued that digital media alienates users from space and place, but this book argues that the exact opposite is true: that we habitually use digital technologies to re-embed ourselves within urban environments. The Digital City advocates for the need to rethink our everyday interactions with digital infrastructures, navigation technologies, and social media as we move through the world. Drawing on five case studies from global and mid-sized cities to illustrate the concept of “re-placeing,” Germaine R. Halegoua shows how different populations employ urban broadband networks, social and locative media platforms, digital navigation, smart cities, and creative placemaking initiatives to turn urban spaces into places with deep meanings and emotional attachments. Through timely narratives of everyday urban life, Halegoua argues that people use digital media to create a unique sense of place within rapidly changing urban environments and that a sense of place is integral to understanding contemporary relationships with digital media.
Author: Dr. (Capt.) Vivek Jain
Publisher: Notion Press
ISBN:
Category : Transportation
Languages : en
Pages : 331
Get Book
Book Description
This Book is of the seafarers, by the seafarers, for the seafarers Seafarers are the core of all maritime trade and their expectations/perspectives alone should be at the centre of all solutions for maritime skills. Taking this standpoint, the editor has explored the issues of maritime skills with critical gaps following a framework of research methodology. The issue of critical gaps in maritime skills is further exacerbated due to the impact on seafarers caused by changes in – the ecosystem, status & relationship with stakeholders, technology, focus on renewable energy, anxiety levels and so forth. Furthermore, stakeholders can no longer ignore the fact that seafarers are leaving a seagoing career after working for only a few years. Therefore, the editor has also explored the need to prepare seafarers for transition into maritime shore jobs to preserve their maritime skills within the maritime industry. This exhaustive book can be used as a guide for further revisions or a revamp of the current STCW Convention. The editor thereafter divided the researched critical gaps in maritime skills into four groups (Jain’s Model for Maritime Skills) – Panoptic, Social Intelligence, Upskilling & Reskilling for onboard vessels skills, and Portable Skills for future shore jobs. Panoptic and Social Skills are core skills required for both on board vessels as well for maritime shore jobs. Thereafter, the editor embarked on a voyage to discover, persuade, collaborate with a number of exceptionally experienced subject-matter experts over many months to collaboratively pursue many mini-research projects across all selected maritime skills, adopting specific methodology to plug these critical gaps. These experts were drawn – (1) from countries such as India, the Philippines, Romania, South Korea, Malaysia, UAE, the UK and Singapore, (2) from both genders, (3) from deck, engine & professionals settled ashore, (4) with current experience in the industry and/or at sea at a fundamental level, and (5) from seafaring-supplying nations, recognising/experiencing the relevant socio-economic circumstances of seafarers. From this book, seafarers will not only find ideas on how to plug gaps in their maritime skills, but also how they can transition with their existing skills to other maritime jobs, such as marine superintendents, marine managers, designated persons ashore, managers supervising new build/second-hand vessels, IT managers in the maritime domain, marine surveyors, marine experts/investigators, marine pilots in ports, maritime arbitrators, managers in shipyards and so forth. The solutions in this book will also resolve the issue of the shortage and retention of seafarers.
