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Author: David Howes
Publisher: Routledge
ISBN: 1134772343
Category : Social Science
Languages : en
Pages : 224
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Book Description
Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention. Marian Bredin, Concordia University, Constance Classen, Jean Comaroff, University of Chicago, Mary Crain, University of Barcelona, Carol Handrickson, Marlboro Colleg
Author: David Howes
Publisher: Routledge
ISBN: 1134772343
Category : Social Science
Languages : en
Pages : 224
Get Book
Book Description
Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention. Marian Bredin, Concordia University, Constance Classen, Jean Comaroff, University of Chicago, Mary Crain, University of Barcelona, Carol Handrickson, Marlboro Colleg
Author: David Howes
Publisher: Routledge
ISBN: 1134772351
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
What does an American refrigerator mean in the Solomon Islands?Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society.
Author: Grant David McCracken
Publisher: Indiana University Press
ISBN: 9780253206282
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
Author: Antónia Correia
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396994
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.
Author: Ian Clark
Publisher: Oxford University Press on Demand
ISBN: 9780198781660
Category : Political Science
Languages : en
Pages : 220
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Book Description
Globalization and Fragmentation offers a succinct, original critique of the century's international developments. It sets out a challenging analysis of globalization as a process reflecting political relations both between and within states.
Author: Glen H. Brodowsky
Publisher: Edward Elgar Publishing
ISBN: 1788978544
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Author: Rajagopal
Publisher: IGI Global
ISBN: 1466675195
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Author: Dawn Burton
Publisher: Routledge
ISBN: 1134060173
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.
Author: Dale Southerton
Publisher: SAGE
ISBN: 0872896013
Category : Business & Economics
Languages : en
Pages : 1665
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Book Description
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Author: B. Aram
Publisher: Palgrave Macmillan
ISBN: 9781137324047
Category : Science
Languages : en
Pages : 0
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Book Description
Drawing upon economic history, cultural studies, intellectual history and the history of science and medicine, this collection of case studies examines the transatlantic transfer and transformation of goods and ideas, with particular emphasis on their reception in Europe.
