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Author: Alfred A. Crowell
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 236
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Author: Alfred A. Crowell
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 236
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Author: Dorothy A. Bowles
Publisher:
ISBN: 9780534190989
Category : Editing
Languages : en
Pages : 310
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Author: Lionel L. Fisher
Publisher: Lionel Fisher
ISBN: 1449551645
Category : Business writing
Languages : en
Pages : 220
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Book Description
The Craft of Corporate Journalism is a dynamic reference guide for business journalists, corporate communicators, and writers and editors of organizational publications. It is an indispensable manual that will be used daily by beginners and seasoned corporate writers/editors alike in the daily business of crafting creative organizational publications.Lionel Fisher writes in a fresh, down-to-earth style honed by his forty-five years of experience as a corporate communicator, newspaper correspondent/columnist, advertising/public relations creative director-copy chief, and as a freelance writer specializing in business-sales-marketing-organizational communications. He provides essential, hands-on counsel, instruction and advice on the esoteric challenges of corporate writing.The seminal message Fisher conveys is that business-related magazines, newsletters, ezines, and other organizational publications need not be dull, dry, or merely informational. Rather, corporate journalists must earn and sustain the interest of their readers, which can only be done with powerful writing. His descriptive instruction and crisp counsel is packed with riveting examples of journalistic and business prose to illustrate critical points as he teaches organizational communicators how to write.The author's engaging, iconoclastic style instructs on the essentials of corporate and business writing: How to craft powerful leads; compose and edit articles with the proper structure, pace, and flow; nurture creativity; dissolve writer's block and interview effectively. But organizational communicators must do more than just produce outstanding feature and news stories. They are also responsible for organizing their material into attractive, seductive packages. They must target and involve readers; present appetizing arrays of news and feature stories; define and tailor their publications; set stylistic guidelines; motivate correspondents; and much, much more.
Author: Mark D. Ludwig
Publisher: Wiley-Blackwell
ISBN: 9780813807720
Category : Language Arts & Disciplines
Languages : en
Pages : 276
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Book Description
The last decade has seen significant shifts in the roles of editors in the newsroom. Pagination has moved page composition from the backshop into the newsroom, placing additional responsibilities on copy and design editors. Newsrooms have become more collaborative, with emphasis on cooperation between various departments, and between copy editors and assigning editors. The biggest change is the growth of the Internet as a medium for news delivery. Most newspapers have accompanying Web sites, where breaking news can be posted for audiences long before the next print edition goes to press. In a sense, it’s a return to the days when newspapers published multiple editions throughout the day—only now, it’s done online. In Modern News Editing, authors Ludwig and Gilmore have creatively reworked Gilmore’s classic textbook to fully integrate editing for online publication and editing for print. Whether the medium is a print newspaper or an online news site, the function of editors remains the same: to guide a news story from its inception to its publication. The fundamentals are still necessary. Is it news? How should it be approached? How should it be presented? Does the grammar pass muster? Is style consistently followed? Do headlines and photo captions capture reader interests? What are the needs and desires of the audience? Have the responsibilities of the news media to promote a free and self-governing society been met? The Modern News Editing CD-ROM is packed with exercises to practice the concepts taught. Microsoft Word files feature editable sentences and stories containing problems with spelling, grammar, style, and incorrect facts. Also included are photographs in JPEG format for import into photo editing and/or page layout programs, to practice cropping and sizing, and for use in page design. Sample pages and page templates in Quark Xpress, Adobe InDesign, and Adobe PageMaker are presented for use in page design exercises. Modern News Editing is the textbook of choice to train future editors, whether they work for a print newsroom or an online publication.
Author: Carl Sessions Stepp
Publisher: Routledge
ISBN: 1135593973
Category : Language Arts & Disciplines
Languages : en
Pages : 248
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Book Description
Editing for Today's Newsroom provides training, support and advice for prospective news editors. Through history, analyses, and anecdotes, this book offers a solid grounding to prepare potential editors for the full range of their responsibilities in today's newsrooms: developing ideas; evaluating and editing copy; working with writers; determining what is news; understanding presentation and design; directing news coverage; managing people; making decisions under pressure; and coping with a variety of ethical, legal, and professional considerations, all while operating in today’s multimedia, multiplatform news arena. Author Carl Sessions Stepp focuses on editors as newsroom decision makers and quality controllers; accordingly, the book features strategies and techniques for coping with a broad spectrum of editing duties. Covering basic and advanced copyediting skills, it also provides intellectual context to the editor's role, critically examining the history of editing and the changing job of the contemporary editor.
Author: Carol Fisher Saller
Publisher: University of Chicago Press
ISBN: 0226734102
Category : Reference
Languages : en
Pages : 151
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Book Description
Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.
Author: Ross F. Collins
Publisher: McFarland
ISBN: 0786473428
Category : Literary Criticism
Languages : en
Pages : 233
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Book Description
Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerized pagination to social media monitoring, from image manipulation to Search Engine Optimization. The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media. This textbook aims to prepare university-level students for these expanded editing roles in an age of convergence. Thirteen authors representing many years of collective media experience examine both traditional editing roles and new editing needs. While many mass media students will not become professional editors, this textbook assumes nearly all will need competent editing knowledge to produce products of professional quality. Editing, the authors believe, remains a bedrock skill for all students who hope to be successful in the mass media. Instructors considering this book for use in a course may request an examination copy here.
Author: Charles Henry Brown
Publisher:
ISBN:
Category : Copy editing
Languages : en
Pages : 484
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Author: Bruce H. Westley
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 416
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Author: Loren Ghiglione
Publisher: American Society of Newspaper Editors
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 152
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Book Description
