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Author: Erika Rappaport
Publisher: Taylor & Francis
ISBN: 0857855301
Category : Social Science
Languages : en
Pages : 316
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Book Description
In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods. From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations. Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain's domestic history and its relationship with its Empire, with Europe and with the United States.
Author: Erika Rappaport
Publisher: Taylor & Francis
ISBN: 0857855301
Category : Social Science
Languages : en
Pages : 316
Get Book
Book Description
In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods. From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations. Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain's domestic history and its relationship with its Empire, with Europe and with the United States.
Author: Erika Rappaport
Publisher: Routledge
ISBN: 1000189708
Category : Social Science
Languages : en
Pages : 262
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Book Description
In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain’s domestic history and its relationship with its Empire, with Europe and with the United States.
Author: Isabella Soscia
Publisher: Edward Elgar Publishing
ISBN: 0857937979
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
ÔA structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how individual emotions, such as guilt or happiness, influence specific post-purchase behaviors. For consumers, it illustrates the broader implications of emotions that are routinely experienced while choosing, buying, and consuming products and services. Overall, the author deals with the elusive, complex, but highly fascinating subject of emotions and consumer behaviour in a lucid and coherent manner.Õ Ð Simona Botti, London Business School, UK ÔLiterally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consumers desire much more than functional utility and material possession of goods. Positive, negative, and mixed emotions are better predictors of the way consumers elaborate meanings of their possessions as well as sounder explanations of the way consumption is used in order to navigate social relations.Õ Ð Luca M. Visconti, ESCP Europe, France This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. The emotional side of consumption seems to play an essential role in explaining choices made and actions taken by consumers. The book explores the cognitive antecedents and the action tendencies of happiness and unhappiness and social emotions such as guilt and pride, anger and gratitude are analysed. The will equip managers with conceptual tools and managerial guidance either to prevent certain emotions from arising in consumers or to generate desired emotions in consumers and so inhibit or promote appropriate actions. Using empirical examples, Isabella Soscia demonstrates that different emotions predict specific different types of post-consumption behaviours and that cognitive antecedents specified in the psychology literature elicit them. Emotions and Consumption Behaviour will prove invaluable for consumer behaviour scholars and marketing scholars. Students will find the examples and short case-study descriptions that clarify the theoretical content illuminating. As each of the emotions analysed has different managerial implications, marketing managers, brand and product managers as well as advertising managers will find that this book helps them to design marketing strategy.
Author:
Publisher: World Health Organization
ISBN: 9240032258
Category : Medical
Languages : en
Pages : 44
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Book Description
These global standards will support early child education and care providers in providing healthy foods and beverages and ensuring young children are sufficiently physically active, avoid excess sedentary time and get enough sleep whilst attending childcare and education facilities. These standards will support the implementation of the WHO guidelines on physical activity, sedentary and sleep behaviours for children under 5 years of age. They are informed by a review of the evidence and current standards and best practices and focus on detailing standards that can be applied in low- and middle income, as well as for high income settings. The target audience will be academics/researchers, development agencies, health workers, NGOs and policy makers.
Author: Milan Ščasný
Publisher: Karolinum Press
ISBN: 8024620766
Category : Science
Languages : en
Pages : 257
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Book Description
This book strives to present the results of research into the consumption of goods and services in Czech households. The first two chapters focus on the effect of consumption on the environment and theoretical approaches towards consumption and behaviour analysis. The remaining five chapters look into consumer behaviour and its significant effect on the environment, such as a demand for energy and transport, energy-saving measures in households, car ownership and organic food consumption. This book aims to point out the environmental effects related to these types of behaviour and provide new information on the frequency of these types of consumer behaviour in various segments of the Czech society. This publication also accentuates the policies and other intervention tools that may be used to influence consumer behaviour.
Author: ?Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9251366675
Category : Political Science
Languages : en
Pages : 25
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Book Description
The BCC strategy document contains a collection of communication processes and strategies used in programming to influence social change and individual behaviour. The strategies outlined in the document focuses on messages including a set of technical themes linking nutrition, health, food safety, dietary diversity, and production innovations within a food systems approach, where different activities and products are correlated and allow building up of basic to technical knowledge and practice. The strategy document, which is presented in a theme-based booklet, is prepared for community resource persons and agriculture extension officers to equip them in bringing about desired changes in knowledge, attitudes, and practices of farmers in terms of crop production and consumption behaviours via sensitisation/training of producing and consuming nutrient dense crops at individual, household and community level. The BCC efforts follow the strategic objectives delineated in the National Food and Nutrition Security Strategy, Bhutan. The key messages, therefore, have been developed to improve the identified behaviours in order to achieve the strategic objectives of the National Food and Nutrition Security Strategy. The messages will be disseminated to the right target audiences through a multipronged communication approach to facilitate behaviour changes.
Author: Hubertus Himmerich
Publisher: Frontiers Media SA
ISBN: 2889665348
Category : Medical
Languages : en
Pages : 191
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Book Description
Author: Charlotte Evans
Publisher: MDPI
ISBN: 3039283367
Category : Medical
Languages : en
Pages : 190
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Book Description
Adolescents in many countries consume poor quality diets that include high intakes of sugary drinks and fast food and low intakes of vegetables. The aims of this Special Issue on adolescent dietary behavior were to identify methods and approaches for successful interventions to improve diet quality in this age group and identify at-risk subgroups that need particular attention. In total, 11 manuscripts were published in this Special Issue: three qualitative studies that included a systematic review, five cross-sectional studies, and three quantitative evaluations of interventions. This Special Issue discusses the contribution of the studies and provides suggestions to improve the success of future interventions in adolescents. It is important that adolescents are involved in the design of interventions to improve social and cultural acceptability and relevance. Interventions targeting schools or communities framed within a larger food system, such as issues around climate change and the carbon footprint of food, may improve engagement. Targeting adolescents in areas of deprivation is a priority where diet quality is particularly poor. Potentially successful interventions also include environmental policies that impact the cost and marketing of food and drinks, although evaluations of these were not included in this Special Issue.
Author: Gad Saad
Publisher: Prometheus Books
ISBN: 1616144300
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
Author: Cheryl Krasnick Warsh
Publisher: UBC Press
ISBN: 0774824700
Category : Social Science
Languages : en
Pages : 306
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Book Description
Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
