Author: Susan Kay Jacobson
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 374
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Book Description
Community and public support are essential to the success of conservation and resource management programs. Often, the level of support received depends on whether or not the goals and importance of the program have been clearly explained to the public, the press, or policymakers. Without good communication, even the best programs are liable to fail. Communication Skills for Conservation Professionals provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches -- marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities -- and offers scores of real-world examples and straightforward advice that will help conservationists develop the the skills they need to communicate effectively. Following an introductory chapter that provides an overview of the communication process, the book: describes research techniques for gathering background information and targeting audiences outlines the steps involved in developing a communications campaign explains how to use mass media-from giving interviews to writing news releases and holding press conferences provides examples for developing interpretive media for conservation explores long-term conservation education strategies presents program evaluation techniques to determine the level of success achieved, or to identify steps for improvement Throughout, the author presents a rich storehouse of examples, guidelines, and planning tools for all kinds of communication challenges. Strategies and materials that have been used by organizations across the country -- from the U.S. Fish and Wildlife Service to The Nature Conservancy, from Adirondack Park to Yellowstone National Park -- are featured, providing both inspiration and support for others involved with similar projects. Communication Skills for Conservation Professionals is a much-needed contribution to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment, and to achieve greater professional and community success with their environmental campaigns.
Author: Scott A. Bonar
Publisher: Island Press
ISBN: 1597267503
Category : Science
Languages : en
Pages : 210
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Book Description
Successful natural resource management is much more than good science; it requires working with landowners, meeting deadlines, securing funding, supervising staff, and cooperating with politicians. The ability to work effectively with people is as important for the conservation professional as it is for the police officer, the school teacher, or the lawyer. Yet skills for managing human interactions are rarely taught in academic science programs, leaving many conservation professionals woefully unprepared for the daily realities of their jobs. Written in an entertaining, easy-to-read style, The Conservation Professional’s Guide to Working with People fills a gap in conservation education by offering a practical, how-to guide for working effectively with colleagues, funders, supervisors, and the public. The book explores how natural resource professionals can develop skills and increase their effectiveness using strategies and techniques grounded in social psychology, negotiation, influence, conflict resolution, time management, and a wide range of other fields. Examples from history and current events, as well as real-life scenarios that resource professionals are likely to face, provide context and demonstrate how to apply the skills described. The Conservation Professional’s Guide to Working with People should be on the bookshelf of any environmental professional who wants to be more effective while at the same time reducing job-related stress and improving overall quality of life. Those who are already good at working with people will learn new tips, while those who are petrified by the thought of conducting public meetings, requesting funding, or working with constituents will find helpful, commonsense advice about how to get started and gain confidence.
Author: Richard R. Jurin
Publisher: Springer Science & Business Media
ISBN: 9048139872
Category : Technology & Engineering
Languages : en
Pages : 315
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Book Description
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
Author: Michael E. Whatley
Publisher: Rowman & Littlefield
ISBN: 1879931370
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
Interpretive Solutions will help you harness the power of interpretive communications to improve critical resource protection issues and situations. Matching the right communications approach with the audience most in need of being reached can play a pivotal role in whether a situation stabilizes, improves, or worsens. Appropriate communications can make a positive difference in the role people play in helping to achieve desired resource protection outcomes and results.Interpretive Solutions is a joint effort between the National Park Service, Natural Resource Stewardship and Science Office of Education and Outreach, and National Association for Interpretation.
Author: Randy Olson
Publisher: Island Press
ISBN: 1610919173
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
In Don't Be Such a Scientist, Randy Olson shares lessons of his transformation from tenured professor to Hollywood filmmaker, challenging the science world to toss out its stodgy past in favor of something more dymanic --and ultimately more human. In this second edition, Olson buils upon the radical approach of Don't Be Such a Scientist throught timely updates and new stories. In his signature candid style, Olson weighs in on recent events in the science community, celebrating the rise in grassroots activism while critiquing the scientific establishment. In an age of renewed attack on science, Don't Be Such a Scientist, Second Edition is a provocative guide to making your voice heard.--
Author: Will LaPage
Publisher: CABI
ISBN: 9781780640006
Category : Belief and doubt
Languages : en
Pages : 208
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Book Description
This book proposes answers to the question of why parks are failing their mandate to be preserved undiminished for future generations. Those answers are deeply embedded in one word: belief. The book provides a practical guide for preparing park managers for a new era where the beliefs that created parks are matched by the beliefs that steward them - an era where promises made to unborn generations are matters of honor, not to be dismissed by the limits of science, the reality of budgets, or the inconvenience of revising management models. The book offers a new way to view parks, as essential public services and as social assets rather than natural resources. The book has 19 chapters and a subject index.
Author: Susan Kay Jacobson
Publisher: Oxford University Press
ISBN: 0198716680
Category : Business & Economics
Languages : en
Pages : 445
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Book Description
The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.
Author: Frances Lennard
Publisher: Routledge
ISBN: 1136434755
Category : Social Science
Languages : en
Pages : 337
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Book Description
Textile Conservation: Advances in Practice demonstrates the development in the role and practice of the textile conservator and captures the current diversity of textile conservators’ work. The book focuses on four major factors which have influenced development in textile conservation practice since the 1980s: the changing context, an evolution in the way conservators think about objects, the greater involvement of stakeholders, and technical developments. These are all integral to effective conservation decision-making. • Includes case studies from the UK, USA and mainland Europe and Asia • Assesses the conservation of objects in some of the world’s major cultural institutions • Highly illustrated in full colour to show the effect of conservation in practice Textile Conservation is a reference manual for textile conservators, textile conservation students and museum and heritage professionals.
Author: Ignacio Jiménez
Publisher: Island Press
ISBN: 1642832464
Category : Nature
Languages : en
Pages : 282
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Book Description
For most, “conservation” conjures the notion of minimizing human presence on wildlands to avoid harmful impacts. But too often, this defensive approach has pitted local communities against conservationists, wasting opportunities for collaboration and setting the stage for ongoing conflict. One conservation approach turns that paradigm on its head, and instead connects conservation with the well-being of human communities, setting both up for success. Called “Full Nature,” this approach—pioneered by conservationist Ignacio Jiménez—seeks to promote fully functional natural landscapes that are tied to the basic needs of the communities in their midst. They become a self-sustaining cycle, where nature and people are integrated ecologically, socially, and politically. Effective Conservation is based on Jiménez’s experience managing conservation projects on three continents over thirty years. Jiménez offers a pragmatic approach to conservation that puts the focus on working with people—neighbors, governments, politicians, businesses, media—to ensure they have a long-term stake in protecting and restoring parks and wildlife. Jiménez guides readers through the practical considerations of designing, analyzing, and managing effective conservation programs. Chapters explore intelligence gathering, communication, planning, conflict management, and evaluation techniques, and include numerous text boxes showcasing examples of successful conservation projects from all continents. A companion website (islandpress.org/effective-conservation) includes additional case studies, expanded texts, and links to additional resources. This highly readable manual, newly translated into English after successful Spanish and Portuguese editions, provides a groundbreaking and time-proven formula for successful conservation projects around the world that bring together parks, people, and nature.
Author: John Blewitt
Publisher: Routledge
ISBN: 1317967194
Category : Education
Languages : en
Pages : 196
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Book Description
Natural History filmmaking has a long history but the generic boundaries between it and environmental and conservation filmmaking are blurred. Nature, environment and animal imagery has been a mainstay of television, campaigning organisations and conservation bodies from Greenpeace to the Sierra Club, with vibrant images being used effectively on posters, leaflets and postcards, and in coffee table books, media releases, short films and viral emails to educate and inform the general public. However, critics suggest that wildlife film and photography frequently convey a false image of the state of the world’s flora and fauna. The environmental educator David Orr once remarked that all education is environmental education, and it is possible to see all image-based communication in the same way. The Media, Animal Conservation and Environmental Education has contributions from filmmakers, photographers, researchers and academics from across the globe. It explores the various ways in which film, television and video are, and can be, used by conservationists and educators to encourage both a greater awareness of environmental and conservation issues, and practical action designed to help endangered species. This book is based on a special issue of the journal Environmental Education Research.
