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Author: R. Roger Remington
Publisher:
ISBN: 9781939125859
Category : Commercial art
Languages : en
Pages : 0
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Book Description
Communicating Knowledge Visually presents a timely, in-depth examination of information design pioneer, Will Burtin. Using a methodical approach, the authors analyze Burtin's way of working and nine of his seminal projects, including his exhibitions for The Upjohn Company and diagrams for SCOPE magazine.Excerpts taken from Burtin's unpublished writing offer insight into his thinking process and explain how he transformed complex scientific information into easy, accessible visual forms. Scientists, designers, educators and students will gain valuable knowledge from Burtin's unique design approach in meeting the current challenges of communicating complexity in their respective fields.
Author: R. Roger Remington
Publisher:
ISBN: 9781939125859
Category : Commercial art
Languages : en
Pages : 0
Get Book
Book Description
Communicating Knowledge Visually presents a timely, in-depth examination of information design pioneer, Will Burtin. Using a methodical approach, the authors analyze Burtin's way of working and nine of his seminal projects, including his exhibitions for The Upjohn Company and diagrams for SCOPE magazine.Excerpts taken from Burtin's unpublished writing offer insight into his thinking process and explain how he transformed complex scientific information into easy, accessible visual forms. Scientists, designers, educators and students will gain valuable knowledge from Burtin's unique design approach in meeting the current challenges of communicating complexity in their respective fields.
Author: Mark Newman
Publisher: Rowman & Littlefield
ISBN: 1475840128
Category : Education
Languages : en
Pages : 198
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Book Description
Visual Literacy examines how teachers can use visuals to improve learning for all students. It provides teachers with a foundation in visual literacy, defined as the ability to read, think, and communicate with visually presented information. Results of studies of students’ using visual information indicate that most students are clearly lacking in the tools needed to use visuals effectively. The book orients teachers to visual literacy and the world of visuals. It discusses various classroom tested strategies and activities for all students, including second language learners, and students with special needs. Stressing visual literacy skills helps students understand a visual more deeply so they can master the content they are learning. Teachers will learn to employ a literacy triad of reading, thinking, and communicating to aid students in their study of visuals. First, they inquire into the visual, reading it for content and context, including assessing the authenticity of the document. Second, they think about the document by analyzing, interpreting, and evaluating it to come up with answers to their inquiry. Graphic organizers help students decipher the content and understand the meaning of the visual document, connecting it to prior and future instruction. Third, they communicate their findings using visuals.
Author: David Sless
Publisher: Routledge
ISBN: 0429664176
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.
Author: Daniel Raposo
Publisher: Cambridge Scholars Publishing
ISBN: 9781527540361
Category :
Languages : en
Pages : 207
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Book Description
This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designerâ (TM)s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on peopleâ (TM)s lives.
Author: Bikkar S. Randhawa
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 260
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Book Description
Author: Janis Teruggi Page
Publisher: John Wiley & Sons
ISBN: 1119227305
Category : Social Science
Languages : en
Pages : 27
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Book Description
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Author: R. Roger Remington
Publisher:
ISBN: 9781933360362
Category : Commercial art
Languages : en
Pages : 40
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Book Description
Author: Mao Lin Huang
Publisher: Springer Science & Business Media
ISBN: 1441903127
Category : Computers
Languages : en
Pages : 375
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Book Description
Visual communication through graphical and sign languages has long been conducted among human beings of different backgrounds and cultures, and in recent decades between human and machine. In today's digital world, visual information is typically encoded with various metaphors commonly used in daily life to facilitate rapid comprehension and easy analysis during the communication process. Visual information communication generally encompasses information visualization, graphical user-interfaces, visual analytics, visual languages and multi-media processing. It has been successfully employed in knowledge discovery, end-user programming, modeling, rapid systems prototyping, education, and design activities by people of many disciplines including architects, artists, children, engineers, and scientists. In addition, visual information is increasingly being used to facilitate human-human communication through the Internet and Web technology, and electronic mobile devices. This manuscript provides the cutting-edge techniques, approaches and the latest ongoing researches in the context of visual information communication. It is a collection of 24 chapters selected from more than 60 submissions to the VINCI'09 - 2009 Visual Information Communications International Conference, that is held in Sydney Australia, September 2009. These chapters were selected through a stringent review process to ensure their high standard in quality, significance and relevance. Each chapter was reviewed by at least two international Program Committee members of VINCI’09. The book covers a broad range of contents in five key sub-areas of visual information communication, including.
Author: Kim Golombisky
Publisher: CRC Press
ISBN: 1351668765
Category : Computers
Languages : en
Pages : 612
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Book Description
White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.
Author: Diane S. Hope
Publisher: RIT Cary Graphic Arts Press
ISBN: 9781572736696
Category : Communication and technology
Languages : en
Pages : 0
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Book Description
Presents published research on visual communication as a source of meaning, knowledge, and behavior in contemporary culture. This book reflects the increasing interest in visual communication from within and without the discipline. The major areas of research covered are visual perception, rhetoric, and the technologies of symbolic structures.
