Author: Robert W. Bly
Publisher: McGraw Hill Professional
ISBN: 9780844232430
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Business to Business Direct Marketing
Author: Robert W. Bly
Publisher: McGraw Hill Professional
ISBN: 9780844232430
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Publisher: McGraw Hill Professional
ISBN: 9780844232430
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
The Fundamentals of Business-to-Business Sales & Marketing
Author: John Coe
Publisher: McGraw Hill Professional
ISBN: 0071408797
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Publisher Description
Publisher: McGraw Hill Professional
ISBN: 0071408797
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Publisher Description
No B.S. Direct Marketing
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Business to Business Direct Marketing
Author: Bernard A. Goldberg
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 456
Book Description
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 456
Book Description
Direct Marketing Management
Author: Mary Lou Roberts
Publisher: Prentice Hall International (UK)
ISBN: 9780130804341
Category : Business & Economics
Languages : en
Pages : 472
Book Description
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Publisher: Prentice Hall International (UK)
ISBN: 9780130804341
Category : Business & Economics
Languages : en
Pages : 472
Book Description
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Business-to-business Direct Marketing Resource Guide
Author: Dma (Zeller)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Business to Business Internet Marketing
Author: Barry Silverstein
Publisher: Maximum Press (FL)
ISBN: 9781885068729
Category : Business & Economics
Languages : en
Pages : 436
Book Description
Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Int.
Publisher: Maximum Press (FL)
ISBN: 9781885068729
Category : Business & Economics
Languages : en
Pages : 436
Book Description
Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Int.
Business-to-business Internet Marketing
Author: Susan K. Jones
Publisher: Maximum Press
ISBN: 1931644691
Category : Industrial marketing
Languages : en
Pages : 366
Book Description
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.
Publisher: Maximum Press
ISBN: 1931644691
Category : Industrial marketing
Languages : en
Pages : 366
Book Description
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.
Business-to-business Direct Marketing Resource Guide
Author: Direct Marketing Association (U.S.)
Publisher:
ISBN: 9780933641303
Category : Advertising agencies
Languages : en
Pages : 138
Book Description
Publisher:
ISBN: 9780933641303
Category : Advertising agencies
Languages : en
Pages : 138
Book Description